Title: Senior Manager Digital & Lifecycle Marketing Location: United States Job Description: Senior Manager, Digital & Lifecycle Marketing National Veterinary Associates Senior Manager, Digital & Lifecycle Marketing Job Type: Full-Time Team: Marketing, Support Center, Pet Resorts Reports To: Director, Marketing Pet Resorts Department: Marketing Are you passionate about pets, marketing, driving business growth and leading a team? NVA Pet Resorts is looking for a Senior Manager to lead and scale a data-driven marketing team that drives brand awareness, customer acquisition, and retention across NVA Pet Resorts' multi-brand portfolio. About NVA National Veterinary Associates (NVA) is a leading global veterinary community of more than 1,500 independently managed veterinary hospitals providing specialty, emergency, and general practice medical care and pet resorts, united in the love of animals and the people who love them. With its mission to improve the comfort and well-being of pets by providing progressive and compassionate care, NVA is committed to innovating and serving the needs of pet owners in its local communities around the world. About Pet Resorts and PetSuites For over 20 years, NVA has been the leader of the pack in pet resorts, offering exceptional services for both dogs and cats. Our trusted team of professionals delivers memorable experiences with personalized service, making our resorts a loving and fun home away from home for pets. With +150 locations, service offerings include boarding, daycare, training, and grooming. Guests stay happy with premium amenities including large play yards, water features, and unique play structures. PetSuites of America is the leading brand with +75 locations nationwide. The remainder are a collection of popular local and regional brands. Job Summary The Senior Manager, Digital & Lifecycle Marketing is responsible for leading the strategy, execution, and performance of customer engagement and retention marketing across loyalty programs, mobile app, website/SEO, lifecycle marketing, and referral programs. In addition, this leader will collaborate and ideate on delivering a marketing technology roadmap to support maturing marketing capabilities over time. This role manages a team of 3 focused on driving engagement, retention, and lifetime value through digital channels and customer programs. This position requires a strategic, analytical, and tech savvy marketing leader who can build programs and capabilities, improve digital experiences, optimize lifecycle communications, and develop loyalty and referral initiatives that drive measurable business growth. Key Responsibilities Website, SEO & Marketing Technology - Collaborate with IT to define a martech roadmap to unlock scalable delivery of marketing campaigns particularly to create efficiency in email, SMS, and push - Oversee website strategy, content, SEO, and conversion optimization. - Improve search rankings, organic traffic, and website conversion rates. - Partner with internal teams on SEO, site updates, and content strategy. - Ensure website supports marketing campaigns, promotions, and customer experience initiatives. Loyalty & Retention Programs - Lead the strategy, development, and optimization of the company's loyalty and membership programs. - Develop initiatives that increase customer retention, visit frequency, and lifetime value. - Partner with Operations, Finance, and Analytics to design loyalty program structure, rewards, and promotions. - Track and report loyalty program performance, engagement, and ROI. - Identify and drive opportunities to extend client adoption across NVA business units (i.e., NVA General Practice and Specialty businesses) Mobile App & Digital Experience - Drive app adoption, engagement, and usage through marketing campaigns and product improvements. - Own the marketing strategy and collaborate on customer experience for the mobile app. - Partner with product, IT, and external vendors to prioritize app features and enhancements. - Collaborate with IT to optimize digital customer journey from discovery to booking to post-visit engagement. Lifecycle Marketing (Email, SMS, CRM) - Lead lifecycle marketing strategy and execution leveraging owned channels. - Develop automated customer journeys across the lifecycle (new customer, active customer, lapsing, win-back, loyalty members). - Drive personalization and segmentation strategies to improve engagement and conversion. - Monitor lifecycle performance metrics including open rates, conversion rates, retention, and revenue per customer. Referral Program - Develop and manage customer referral programs to drive new customer acquisition. - Test and optimize referral incentives, messaging, and customer experience. - Track referral program performance and cost per acquisition. Team Leadership & Cross-Functional Collaboration - Manage and develop a team responsible for loyalty, digital, lifecycle, and referral marketing. - Set team priorities, goals, and KPIs aligned with company growth and retention goals. - Partner closely with Operations, Product, IT, Finance, and Analytics teams. - Manage external agencies and marketing technology vendors where applicable. Qualifications - 7-10+ years of marketing experience, with experience in digital, CRM, loyalty, or lifecycle marketing. - Experience managing marketing teams and cross-functional projects. - Experience with marketing technology platforms and analytics tools, CRM/email platforms, marketing automation, SEO, and digital analytics tools. - Strong analytical mindset and experience using data to drive decisions. - Experience managing agencies, vendors, or marketing technology platforms. - Strong communication and leadership skills. - Demonstrated ability to translate strategy into execution and results - Excellent communication and executive stakeholder management skills - Bachelor's degree Preferred - Experience in multi-location, retail, hospitality, services, or consumer businesses preferred. - Entrepreneurial mindset with strong operational judgment Leadership Profile - Strategic, results-oriented leader with strong execution bias, data-driven mindset, and deep connection to business, team, and customer needs - Coach and developer of people who champions a positive, resilient and can-do culture - Comfortable leading through change and ambiguity. Balance test and learn innovation with ruthless prioritization - Eye towards efficiency and scalability - Collaborative, low-ego leader with executive presence - Passion for pets and delivering exceptional customer experiences Location: Remote (U.S.) Travel: less than 10% Compensation: The salary range for this position is $125,000 - $145,000 and is based on applicable experience. National Veterinary Associates is a leading global pet care organization united in the love of animals and the people who love them. NVA, a community of approximately 1,400 premier locations consisting primarily of general practice veterinary hospitals in addition to equine hospitals and pet resorts, and Ethos Veterinary Health, which consists of 145 world-class specialty and emergency hospitals, are rooted in a culture of compassion and innovation. NVA and Ethos Veterinary Health's innovative, collaborative approach underpins a shared commitment to delivering exceptional veterinary care. NVA offers a comprehensive benefits program including medical, dental, vision, a 401k with employer match, and paid time off (including sick time) for all eligible employees. The team can provide more information about compensation and benefits for your specific location during the process. For positions based in Colorado, NVA provides eligible employees with paid sick and safe leave and public health emergency leave in accordance with the requirements of Colorado's Healthy Families and Workplaces Act. NVA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

Title: Digital Marketing Specialist Location: Waco United States Job Description: What We’re Looking For The Digital Marketing Specialist leads digital management and quality across all web properties and digital marketing for the Hankamer School of Business (HSB). They serves as the School’s subject matter expert in digital marketing, digital analytics, web management, email campaigns, and user experience. Additionally, the role ensures digital brand compliance alignment and counsels the Director of Marketing and Communications on recommended digital changes. A bachelor's degree and three years of relevant experience are required. Five years of relevant experience is preferred. A combination of education and experience will be considered in lieu of one another. Higher education or non-profit experience preferred. Applicants must currently be authorized to work in the United States on a Full-Time basis. What You Will Do Website Updates - Through proficiency in Drupal, fulfills approximately 100 monthly website change requests, streamlining workflows previously distributed among 40 department representatives to increase efficiency, consistency and governance. Ensures HSB website content is up to date and brand compliant Email Marketing - Owns the HSB email account (BaylorBusiness@baylor.edu) and leads mass email (EMMA) strategy and deployment, including departmental annual reports, donor emails, Dean’s communications and newsletters. Audiences include alumni, faculty/staff, students, administration, donors, advisory board members, parents of current and prospective students, and AACSB deans. Analytics - Periodically providing digital analytics data from Google Analytics, Google Search Console, Google Adwords’ keyword planning tool, or other related platforms to inform and educate digital marketing efforts, primarily for HSB Graduate Programs. Manages and analyzes the Baylor Business Readership survey in Qualtrics, translating results into actionable insights that inform content strategy and audience engagement efforts. Website Management - Manages and maintains two WordPress websites for adjacent digital properties: the Baylor Business Review website, and the Baylor Angel Network (BAN) external-facing website. Other - Perform all other duties as assigned to support Baylor’s mission - Ability to comply with University policies - Maintain regular and punctual attendance What You Can Expect As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go to Baylor Benefits & Advantages.

Title: Account Executive - Digital Marketing (New York) Location: New York NY US Hybrid North America [US, Canada, MX] Full time Job Description: Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube, and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world’s top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance. Channel Factory embodies a strong start-up culture that values diversity, collaboration, and results. Our bias towards execution balances critical thinking, analysis, and pragmatic problem solving. We expect a lot from one another and value our thoughtful and intellectually curious company culture. Channel Factory is headquartered in the United States and has global offices across 20+ cities/countries. This position will be based in the United States. As a Sales Executive, you will lead all of the tactical sales and client management responsibilities of your book of business. You will be responsible for driving revenue through a combination of first-class account management and proactive selling of our proprietary technology that is directly partnered with the world’s largest video platform, YouTube. Channel Factory’s solutions have a global reach of almost 2 BILLION unique monthly viewers, that is accessible across ALL DEVICES, desktop, mobile, and CTV. Fully verified for safety, suitability, and performance with advanced tools powered by data intelligence. You will drive sales, ensure exceptional client satisfaction, and build long-term, reliable relationships with agencies and direct clients by delivering superior client service and results. What You’ll Do - - Demonstrate the value of our products to new prospective clients while actively and accurately managing a prospective sales pipeline - Lead existing relationships, educate, drive incremental growth, and build client trust on Channel Factory’s unique products - Own the design of existing and incremental business RFP process with the Strategy and Marketing team’s - Monitor and analyze Key Performance Indicators (KPI’s) and service delivery metrics against client objectives and the external market to develop valuable, customized, and strategic recommendations - Lead account business reviews and goal-setting sessions - Work cross-functionally to implement plans and achieve goals - Identify opportunities and pathways for campaign and overall client success - All other duties and responsibilities as assigned Requirements What We’re Looking For - - 7+ years of video or programmatic outbound sales experience at an online publisher, ad network, ad exchange, ad server, SEM platform, DSP, Agency Trading Desk or other online advertising roles - Established record of exceeding revenue expectations - Relationships with advertising agencies, media buyers, brand directs, and technology decision-makers - Strong quantitative and negotiation skills - Proven self-starter – able to tackle new clients or territories - Agile learner – able to demonstrate rapid grasp of new technology and product updates - Excellent written/verbal communication skills and comfort presenting in front of a client a must - Ability to travel nationwide to attend client meetings, conferences, seminars and industry events - Experience managing long and short sales cycles with multiple partners in order to diversify portfolio of business under management - Bachelor’s Degree preferred - Ability to work onsite in a hybrid setting. This role will involve travel as needed for in person client meetings, internal collaboration, trainings, conferences, and industry events. Benefits Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations Competitive salary Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance) Cell phone and Wifi Reimbursement Gym Stipend Bill Spend Stipend Work Life Flexibility- we value your contributions above all About Channel Factory Founded in 2010, Channel Factory is an award-winning marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest-growing companies by Inc., Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand-safe, contextually aligned YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market, the company enables highly customized, contextually aware, and dynamically optimized campaigns and provides industry-leading performance for a portfolio of clients across all industries. Channel Factory is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs at the time. The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace, including an LGBTQ+ committee.

Role Description Reporting to the Vice President, Marketing Digital Transformation & Operations, the Sr Director, Digital Experience & Growth will lead the transformation of how buyers discover, evaluate, and engage with Dayforce in an increasingly AI-driven world. This leader is responsible for defining the vision, governance framework, and roadmap for Dayforce’s digital experience ecosystem, guiding the evolution from a traditional web-centric marketing model to an AI-enabled engagement and demand generation strategy. The role owns digital-sourced and digital-influenced pipeline targets and partners closely with Demand Generation, Sales, IT, and Marketing teams to drive measurable business growth, customer engagement, and revenue outcomes. What You’ll Get to Do - Lead Dayforce’s Digital Experience & Engagement Strategy - Define and execute the long-term vision, strategy, and roadmap for Dayforce’s digital engagement ecosystem. - Transform Dayforce’s digital presence beyond traditional web experiences to include AI assistants, conversational interfaces, search platforms, industry communities, and emerging digital channels. - Modernize digital engagement strategies, platforms, and operating models to align with evolving buyer behaviors and AI-driven engagement patterns. - Lead executive alignment and change management initiatives that support digital transformation. - Orchestrate connected buyer journeys across owned, earned, AI-mediated, and third-party channels. - Partner with operations teams to leverage behavioral, intent, and engagement signals to improve personalization, targeting, and conversion. - Own content architecture and strategy, ensuring structured, reusable, and AI-ready content across channels. - Establish a scalable content supply chain that supports all digital experiences. - Apply digital product management principles including roadmap prioritization, customer research, experimentation, and value realization. - Foster a culture of experimentation, rapid learning, and data-driven decision making. - Own Digital Demand Generation Growth & Acceleration - Own digital-sourced and digital-influenced pipeline goals and performance. - Drive conversion growth, revenue influence, buyer velocity, and customer acquisition cost efficiency. - Optimize conversion paths, user journeys, and content engagement through experimentation, analytics, and personalization. - Ensure executive visibility into key performance indicators and business outcomes. - Lead Search Everywhere, GEO & AEO Strategy - Lead Dayforce’s Search Everywhere strategy to support AI-first B2B buying journeys. - Develop strategies that improve visibility, authority, recommendations, and citation frequency across AI-powered discovery platforms including ChatGPT, Gemini, Claude, Perplexity, and future AI ecosystems. - Expand Dayforce’s presence across search engines, review sites, marketplaces, industry platforms, and emerging digital channels. - Oversee Digital Governance & Platform Strategy - Own governance frameworks, operating processes, and business strategy for Dayforce’s digital ecosystem. - Define platform strategies, business requirements, investment priorities, and roadmap decisions across CMS, DAM, personalization, experimentation, AI-enabled content, search, discovery, and analytics platforms. - Develop business cases and ROI frameworks supporting platform modernization and technology investments. - Establish standards, policies, and governance practices that ensure consistency, compliance, scalability, and security. - Build an AI-Enabled Digital Engagement Ecosystem - Lead the digital experience workstream within Dayforce’s broader AI-enabled marketing transformation. - Identify opportunities to improve scale, customer engagement, operational efficiency, and business impact through AI technologies. - Partner with IT, Marketing Automation, and Data teams to integrate emerging technologies into the digital ecosystem. - Develop a roadmap that positions Dayforce as a leader in AI-enabled engagement and next-generation buyer experiences. - Build & Lead High-Performing Teams - Lead multidisciplinary teams spanning web engineering, program management, production, and experience optimization. - Develop team capabilities in digital demand generation, digital product management, AI-enabled content operations, and experimentation. - Foster a culture of curiosity, accountability, innovation, and continuous improvement. - Attract, develop, and retain top digital talent. - Manage Strategic Agency & Vendor Partnerships - Lead relationships with strategic agencies, consulting partners, systems integrators, technology vendors, and service providers. - Negotiate contracts, establish performance expectations, and manage investments to maximize business value. Qualifications - 12+ years of progressive leadership experience in digital experience, digital engagement, web strategy, digital transformation, or related disciplines. - Proven experience developing and executing digital strategies that support customer engagement, pipeline generation, and revenue growth. - Demonstrated experience applying AI technologies to improve customer acquisition, engagement, marketing performance, or operational efficiency. - Proven success leading enterprise-scale digital transformation initiatives. - Experience managing multidisciplinary teams across engineering, production, analytics, and platform management functions. - Demonstrated responsibility for managing digital technology investments, budgets, agencies, and vendor relationships. - Strong executive communication, stakeholder management, and change leadership capabilities. - Deep understanding of digital product management, content strategy, analytics, experimentation, and customer journey optimization. What Would Make You Stand Out - Experience leading AI-first digital transformation initiatives within B2B SaaS organizations. - Expertise in Search Everywhere, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) strategies. - Experience scaling AI-enabled content operations and personalization programs. - Strong understanding of enterprise marketing technology ecosystems and modern digital engagement platforms. - Proven ability to connect digital experience investments directly to revenue growth and business outcomes. Benefits - Medical, dental, vision, and life insurance. - 401k plan (plus match) and a Global Employee Stock Purchase Plan. - Unlimited Time Away From Work (in lieu of accrued vacation time). - 10 paid US holidays. - Up to 80 hours of paid sick time. - 17 weeks of paid parental leave, subject to the terms of the applicable policy or program. - Opportunities for community impact, including volunteer days and charity initiatives.