Role Description We are hiring a hands-on, operational Digital Marketing Manager - Ecommerce to own and grow our DTC business across our Australian and US Shopify stores. This is a player-coach role — you will lead a small marketing team of four specialists while remaining deeply hands-on in strategy, diagnosis, creative briefing, reporting, and trading reviews. You will not run platform-level campaign builds (your media buyer owns that), but you must be fluent enough in the data and execution to coach, review, and step in when needed. This role reports directly to Fernando, Co-founder of LIAB. The Team You Will Manage - Media Buyer — owns paid media execution across Meta, Google, and TikTok - Content Creator — owns short-form content production, UGC, and creative output - Marketing Coordinator — owns campaign coordination, email/SMS execution, and project management - A fourth specialist is being hired alongside this role to round out the team You will work closely with operations, logistics, and product teams across the broader business. Key Responsibilities - Strategy & Performance Ownership - Own the overall marketing P&L for AU and US Shopify - Set and defend MER, CAC, blended ROAS, AOV, LTV, and revenue targets - Diagnose performance issues across the funnel and direct the team's response - Make data-driven decisions about budget allocation, channel mix, and growth priorities - Team Leadership (the "Coach") - Manage and develop four direct reports with weekly 1:1s, clear KPIs, and performance reviews - Set the team's weekly cadence: stand-ups, trading reviews, debriefs - Brief the media buyer on budget guardrails, kill/scale rules, and creative testing priorities - Brief the content creator on UGC angles, hooks, scenes, and deliverables - Hold the team accountable to deadlines, KPIs, and quality standards - Hands-On Execution (the "Player") - Personally write and review creative briefs, test plans, and trading reports - Pull and interpret data across Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads - Lead CRO improvements on product pages, checkout flow, and the mobile experience - Own product launch playbooks end-to-end — briefing, timing, channel sequencing, post-launch review - Improve email and SMS lifecycle flows in Klaviyo for retention, AOV, and LTV - Step into operational work during fires (creative fatigue, MER drops, stockouts, launches) - Reporting & Communication - Deliver monthly reports to the founder team: MER trends, CAC/LTV trends, brand search volume, creative learnings, budget vs. plan, and key wins/losses - Review and challenge the media buyer's weekly performance reports - Communicate directly and proactively with the founder team What You Will Be Measured On - Revenue growth across AU and US Shopify - Profitable scaling — MER, blended ROAS, CAC efficiency - Brand search volume growth across branded, non-branded, and category-level demand - Team performance and development — KPIs hit, output quality, retention Qualifications - Bachelor's degree in business or marketing - 4+ years of DTC ecommerce marketing experience at a manager level, including experience growing Shopify sales for physical consumer products - Hands-on proficiency with Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads - Experience managing a small team of marketing specialists - Experience with KPI-led performance management, creative testing, and conversion rate optimization (CRO) - Availability during AEST business hours - Background in adventure or outdoor lifestyle products is a plus Working Arrangement - Full-time, remote - AEST working hours (Brisbane time), approximately 9am–5pm - Direct overlap with the Philippines-based team Compensation & Benefits - Annual profit share - Sick leave and annual vacation leave - Direct ownership of marketing strategy across two growing markets - Work with a passionate, fast-moving team building a category leader in the vanlife space

Digital Marketing Account Manager: REMOTE – C-4 Analytics C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. We are currently hiring for a Digital Marketing Account Manager: REMOTE as we look to expand our team and support our growing roster of local and national clients. If you are unable to complete this application due to a disability, contact this employer to ask for accommodation or an alternative application process. Who We're Looking For: Digital Marketing Account Manager: REMOTE We’re looking for a high-impact, client-facing Account Manager to serve as the dedicated advocate and primary point of contact for a portfolio of C-4 Analytics' key clients. This isn’t a passive coordination role; it’s a proactive, holistic management position where you take full ownership of translating complex business objectives into winning digital marketing programs. You’ll be expected to master our core services and articulate their value with authority, acting as the strategic bridge between client goals and technical execution. You’ll operate at the center of the action, driving comprehensive strategies and managing high-stakes campaign tasks across every internal department—from Paid Search and Creative to Content, Local, and Social Media. This role requires a "do-the-work" mentality to ensure every moving part is synchronized and every campaign is delivered with precision. If you’re a natural relationship-builder who thrives on connecting the dots between client vision and digital performance, you’ll do well here. A day in the life of a Digital Marketing Account Manager: REMOTE - Portfolio & Relationship Management: Serve as the primary advocate and day-to-day contact for a portfolio of 12+ "rooftops," proactively managing client satisfaction and performance to ensure maximum retention. - Strategic Execution & Optimization: Own the full campaign lifecycle—from initial strategy and pitch to setup and execution—across Paid Search, Social, and Web, while conducting regular platform checks to ensure optimal performance. - Data Analysis & Reporting: Utilize Google Analytics and Google Ads to analyze traffic, pitch optimizations, and deliver comprehensive monthly reports that translate complex data into compelling narratives. - Cross-Functional & Third-Party Coordination: Lead internal teams (Creative, Content, Paid Search) and external vendors to ensure timely implementation of strategies and rigorous task tracking within JIRA. - Communication & Presentation: Lead weekly client update meetings and maintain professional, timely communication to keep stakeholders informed on progress and campaign health. - Compliance & Quality Control: Ensure all marketing assets meet brand standards, maintain regulatory compliance, and receive formal client approval prior to launch. - Operational Agility: Handle additional duties as assigned and travel as necessary to support client needs and business objectives. What you’ll need to succeed: Must-Haves - 3 plus years of Digital Marketing, Account Management or direct Client-Facing experience - Bachelor's Degree in Business, Marketing, Communications, a related degree or equivalent relevant industry experience - All different levels of technical digital acumen are welcome (and encouraged!) to apply - Strong presentation skills –ability to demonstrate value to clients and serve as a trusted digital advisor - Excellent written and verbal communication skills – ability to write professional emails to clients and third parties - Demonstrated time management and project management skills - A positive attitude that resonates throughout your team and the company - Demonstrated familiarity with Google products (Gmail, Docs, Slides, Drive) and Microsoft Office Suite (Excel, Word, PowerPoint) products Nice-To-Haves - 2-plus years' experience building multi-faceted digital marketing campaigns, including SEO, SEM, PPC, Social and email marketing services - Google Analytics & Ads Certifications - Experience using a project management tool, preferably JIRA - Experience working with or in the automotive industry Compensation: Compensation: We offer a competitive compensation commensurate with experience and qualifications. The salary range for this position is $60,000.00 - $75,000.00.The final salary will be determined based on factors such as skills, knowledge, and demonstrated expertise. Please note that the stated salary range is flexible and negotiable based on individual qualifications and fit for the role. We encourage candidates to discuss their salary expectations during the interview process. Working at C-4 Analytics We provide our employees with a range of benefits, including career development programs, unlimited paid time off, and additional perks. All are welcome to visit our careers and culture page for more details. What our Employees Say: Want to know what makes working at C-4 Analytics so rewarding? Take it from the true experts: our current teammates. Recent surveys about our workplace and culture suggest that our staff loves: - The People: It's not just a cliché; we have the best, hungriest and smartest team in the business. - The Culture: Teamwork. Camaraderie. Perseverance. We hire for these traits, and it shows. - The Growth: We place a real emphasis on training, development and career planning. - The Trust: Our managers empower their people and teams to thrive in their own ways. - The Challenge: We work in a competitive industry and a dynamic field. You'll never be bored! More About C-4 Analytics C-4 Analytics takes the guesswork out of advertising. We don’t over-promise: we over-deliver. We provide real value to our clients because we really value them as partners. We love Google and Facebook, but also love Instagram and Bing. We innovate, educate and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We love the practical applications of psychology to marketing, but we aren’t above a good practical joke. We are team players, but we love to crush our competitors. We create an environment of respect and we respect the environment. We are the brains and the good looks. We are very humble. We are nerds, but cool, likable nerds. We are never gonna give you up. Never gonna let you down. We are all work and all play. We calculated that only 15.8% of visitors who started this paragraph would actually read this far down. We are C-4 Analytics.

• Gestionar integralmente los canales digitales de la compañía, incluyendo ecommerce, redes sociales y canales de atención online. • Diseñar e implementar estrategias de crecimiento orientadas a incrementar ventas, conversión y rentabilidad. • Administrar y optimizar tiendas ecommerce desarrolladas en Shopify. • Gestionar campañas de marketing digital y acciones de performance. • Supervisar la atención comercial a través de WhatsApp y otros canales digitales. • Diseñar e implementar estrategias de recuperación de carritos abandonados y mejora de conversión. • Analizar métricas, KPIs y comportamiento de usuarios para identificar oportunidades de crecimiento. • Crear, coordinar y ejecutar contenido para redes sociales y plataformas digitales. • Colaborar con equipos comerciales y de marketing para alinear objetivos y estrategias. • Identificar nuevas oportunidades de negocio y crecimiento digital para las distintas marcas.

• Support LATAM digital marketing team • Manage social media for LATAM accounts (Facebook, LinkedIn, Instagram) • Execute campaign strategies and create marketing assets (email templates, forms, landing pages) • Collect and analyze data for digital reports • Manage lead generation and routing processes • Ensure compliance with brand guidelines and QMS • Contribute to process improvements and maintain organized work environment