• Own and evolve Leap’s positioning and messaging, ensuring it clearly communicates our value, resonates with target segments, and differentiates us within the employer health ecosystem. • Lead go-to-market planning and execution for new products, features, and commercial initiatives, partnering closely with Sales, Product, Clinical, and Marketing to deliver coordinated, high-impact launch plans. • Develop compelling sales enablement assets—including pitch decks, one-pagers, ROI narratives, and competitive talking points—that accelerate deal velocity and strengthen sales effectiveness. • Deliver actionable market and competitive intelligence to internal teams, translating insights into recommendations that shape sales strategy, pricing and packaging, and the product roadmap. • Build scalable product marketing systems and processes that improve operational efficiency, track impact, and support future team growth and investment.

• Collaborate with HPE product management and the external software ecosystem to drive awareness and business growth. • Lead cross-functional efforts to support the expansion and acceptance of Nonstop solutions. • Act as a subject matter expert for HPE Nonstop at events and customer engagements. • Develop and maintain clear value propositions that articulate availability, scalability, security, compliance, and total cost of ownership. • Lead solution launches and software releases, including messaging frameworks, launch plans, and field enablement.

• Own the product marketing strategy for Athos Commerce’s products. • Define and communicate compelling positioning, drive go-to-market planning and execution, and support product launches that accelerate adoption, revenue growth, and competitive differentiation. • Drive competitive intelligence, win/loss analysis and positioning with analysts, ensuring sales and customer success have what they need to close new deals. • Partner closely with Product, Sales, Customer Success, Partner, Enablement and Marketing teams. • Design and execute go-to-market plans for product launches, feature releases, and vertical initiatives. • Craft customer-focused content including sales tools, pitch decks, one-sheets, talking points, demos, case studies, whitepapers, and thought leadership. • Enable sales and customer teams with training, competitive intelligence, battle cards, and deal support materials. • Analyze market trends, buyer needs, and competitive dynamics to inform strategy and product narratives. • Manage Athos submission in analyst benchmark reports and participate in briefings. • Manage pricing and packaging of products ensuring competitive models, price points and alignment to target margins. • Measure and optimize the impact of product marketing programs through qualitative and quantitative feedback.

• Set and drive enterprise strategy by translating data market intelligence and business performance into clear actionable recommendations that inform executive and Board decision‑making long‑term planning portfolio prioritization and capital investment decisions. • Partner with senior leaders across Product Sales Marketing Customer Experience Finance and Operations to identify size and prioritize growth opportunities including new markets customer segments pricing strategies and business models ensuring alignment with enterprise objectives and measurable outcomes. • Oversee market competitive and operational analyses to assess performance against strategic goals identify risks and gaps and lead structured cross‑functional problem‑solving initiatives that improve scalability efficiency and profitability. • Serve as a trusted strategic advisor to the executive team by leading high‑impact initiatives and transformation efforts including M&A assessments partnerships and enterprise change programs and by delivering executive‑ and Board‑level narratives that synthesize complex insights into decisive action. • Anticipate emerging trends industry shifts and competitive dynamics to proactively shape strategy strengthen market positioning and drive cross‑functional execution that enhances organizational agility and long‑term value creation. • Orchestrates the budgeting process including strategy allocation and reconciliation • Create strategic vision and collaborate with executive management to define and ensure success of strategy in alignment with organizational objectives • Provide managerial direction and oversee all aspects of performance management for direct reports. • Measure and hold all direct reports accountable for meeting defined goals and operational standards; ensure management teams are defining and holding teams accountable for all aspects of performance management of direct reports • Oversee and hold management accountable for all Human Resources-related managerial functions and responsibilities associated with hiring compensation management employment relations and termination of employees. • Approve and ensure the overall hiring aligns to department budget and forecast • Oversee the development of future leaders and assist in identifying leadership potential within the team that aligns with the people strategy • Act as a strategic influencer to internal and external peers industry groups and/or customers • Serve as the final escalation point for highest priority issues; provide direction and guidance to assist with resolution of issues • Work with executive leadership to plan and set the strategic vision organizational structure operating policies and procedures and management practices to ensure department delivers operational excellence • Work closely with appropriate stakeholders and business leaders to ensure success to drive collaborative work across departments