Role Description We're looking for an Email Marketing Specialist who is exceptional at all things email, SMS, and pop-up marketing. This is a hands-on role for someone who has spent time in the trenches of email marketing and brings strong, applied knowledge of client retention strategies across top platforms (Klaviyo, MailChimp, HubSpot, etc.) that they can leverage for cross-channel support. You'll manage client accounts directly, lay the foundation for growing email marketing management, and help shape the agency's retention strategy. You'll be the person clients trust to tell them the truth, make the call, and back it up with data. This role is ideal for someone who is energized by building something new — and who wants to do meaningful, measurable work at a company that actually holds itself accountable to results. What You'll Own - Client-Facing Leadership - Execute email marketing audits using platforms like Klaviyo, HubSpot, Mailchimp, etc. - Offer your knowledge and strategies to the email marketing space relating to automation, strategy, A/B testing, and more - Implement emails into specified client platforms - Assist with email marketing projects such as automation projects, segmentation, and A/B testing - Monthly reporting documentation and results reflection - List cleaning, segmentation creation, integrations, and overall deliverability management - Knowledge, insights, and active reports on DMARC, DKIM, SPF, and other technical deliverability items - Brainstorm new, creative approaches to email marketing - Support with analytics tracking and offer strategy for future campaigns - Liaising with the marketing team to create and coordinate email marketing strategies Qualifications - An Email Marketing Strategist, not just an implementer—someone who understands the bigger picture and can optimize for performance - Strong expertise in email marketing best practices (segmentation, automation, A/B testing, implementation, integrations, etc.) - Experience with Klaviyo, HubSpot, Mailchimp, and other relevant platforms - Analytics-driven - Ability to provide suggestions for underperforming email marketing accounts - Expert when it comes to deliverability (DKIM, DMARC, etc.) - Ability to manage multiple projects simultaneously and meet deadlines - Experience with email copywriting is a plus! - Ability to be client-facing ONLY for questions or concerns; this role does not own clients. Requirements - 3+ years in email marketing - Working knowledge of email & SMS marketing - Experience managing small and large email volumes and contacts - Proven track record managing direct client accounts - E-commerce or D2C brand experience (agency or in-house) Strong Differentiators - Hands-on experience with Klaviyo, Hubspot, Mailchimp, etc. - Comfort with email account setup, migrations, and technical integrations - Experience working within set processes, playbooks, or department infrastructure - Agency background preferred Time Commitment and Availability - Hours: 20-25 hours/week (with potential to increase) - Availability: Availability between 9 a.m. and 6 p.m. EST Salary - $2,000 - $2,200 USD/Month

Role Description The Lifecycle Marketing Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution. You will be involved in further innovating clients’ strategy, optimizing towards higher success metrics, and leveraging senior leaders in the team to further innovate strategy. This is an extremely cross-functional role that will be closely working with creative, content, web, and other departments in the company. Responsibilities: - Define and drive email marketing and SMS strategy for the PDM clients. - Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting. - Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement. - Collaborate with creative team to ensure brand guidelines are followed in emails. - Report and provide recommendations on lifecycle programs’ performance monthly to clients. - Use data to continuously test, measure and optimize the email marketing program. - Partner and collaborate cross-functionally with all other internal digital channels. - Employ AI technologies to enhance and optimize business processes. - Utilize and leverage Power Digital's Nova ecosystem as it relates to your department. Qualifications - 2-5 years experience in email marketing strategy, production and end-to-end campaign management. - Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly. - Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar. - SMS experience (preferred). - Expertise in email best practices, including segmentation, deliverability, copy and design approaches. - Working knowledge of HTML/CSS for email coding. - Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations. Requirements - Manages 5-7 enterprise or growth accounts. - Below 10% client churn rate. - Hitting defined EBIDTA goal. Most Important Things (MITs) - Strategic management of email and SMS campaigns, innovating and/or optimizing to maximize performance. - Professional communication - ability to present clearly and concisely and problem solve. - Adoption of Power Digital’s processes, product innovations and tools.

• Develop strategy and write two nurture email sequences targeting LinkedIn and Google Ads leads for a cybersecurity client • Research and strategy for two separate sequences: Compliance as a Service and Penetration Testing • Write 3–4 nurture emails per sequence (6–8 emails total), with the goal of driving leads to book a call • Revisions, CTA alignment, QA, and formatting

• Own our email and SMS program from top to bottom using Klaviyo or related tools • Build and manage automated flows that align with the customer journey • Develop advanced segmentation strategies • Collaborate with creative and brand teams • Launch growth campaigns that support product drops and promotions • Analyze performance and provide clear reporting on email KPIs • Continue to A/B test and iterate subject lines, copy, design, and send times