• Develop strategy and write two nurture email sequences targeting LinkedIn and Google Ads leads for a cybersecurity client • Research and strategy for two separate sequences: Compliance as a Service and Penetration Testing • Write 3–4 nurture emails per sequence (6–8 emails total), with the goal of driving leads to book a call • Revisions, CTA alignment, QA, and formatting

• Own our email and SMS program from top to bottom using Klaviyo or related tools • Build and manage automated flows that align with the customer journey • Develop advanced segmentation strategies • Collaborate with creative and brand teams • Launch growth campaigns that support product drops and promotions • Analyze performance and provide clear reporting on email KPIs • Continue to A/B test and iterate subject lines, copy, design, and send times

• Configure, launch, and optimize email campaigns using our in-house email service provider. • Build and implement multi-step automated email workflows based on user behavior. • Design and manage advanced audience segments to support activation, engagement, retention, reactivation, and promotional initiatives. • Run experiments, analyze results, and apply insights to improve campaign performance. • Create and maintain dashboards to track key email and lifecycle marketing metrics. • Collaborate closely with Product, Data, Engineering, Marketing, and General Management teams. • Work independently in a dynamic environment, identifying gaps, proposing improvements, and helping refine processes. • Oversee and improve the functionality of our internal email system. • Generate data-driven ideas for relevant, personalized email content. • Lead and support the transformation of the email marketing function into an AI-driven program.

Role Description We're looking for an Email Marketing Specialist (Klaviyo) to join our growing team and support the execution and automation of email marketing campaigns across multiple e-commerce brands. In this hands-on role, you'll work with cutting-edge AI tools to drive efficiency, personalization, and results in email marketing, while gaining deep exposure to high-performance e-commerce environments. This is an ideal role for someone with a solid foundation in email marketing and looking to grow their career by leveraging AI-driven solutions. Responsibilities - Assist in planning and executing AI-enhanced email marketing campaigns for 1 of our brands using Klaviyo. - Support the setup of automated workflows, segmentation, and A/B testing to drive engagement and conversions. - Collaborate with the senior team to implement AI tools for copy generation, audience targeting, and performance optimization. - Manage and maintain email lists and segmentation to ensure precise targeting and healthy list performance. - Support reporting and analysis of key campaign metrics to identify areas for improvement. - Help maintain the email marketing calendar, ensuring timely execution aligned with brand goals and promotional schedules. - Coordinate with design and content teams to ensure cohesive and engaging campaign output. - Design and build email templates and campaign layouts aligned with brand guidelines. Qualifications - Hands-on email marketing experience, preferably in an e-commerce or digital marketing setting. - Mandatory experience with Klaviyo, including automation, segmentation, and campaign building. - Mandatory experience with AI tools used in marketing (e.g., for copywriting, predictive analytics, or personalization). - Analytical mindset with an eagerness to learn and apply data-driven decision-making. - Excellent written communication skills with an eye for persuasive, brand-aligned copy. - Reliable, detail-oriented, and committed to professional growth and delivering results. - Experience designing email templates and campaign layouts. Benefits - Full flexibility with your schedule in a fully remote setting, while Apploye ensures transparency and fairness. - Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check. - A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously. - Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested. - A budget for your home office setup so you’re comfortable working how you like and where you like. - Strong company culture and a network of unique individuals that celebrate you. Eligibility & Location Requirements This role is 100% remote. Our tribe works primarily in the Eastern European Time Zone (EET — UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported. For full-time roles, we ask that you’re available for at least 5 hours during typical EET working hours - it keeps collaboration smooth and communication easy. (This doesn’t apply to part-time roles.) Currently, we are hiring in Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, and South Africa.