• Own our email and SMS program from top to bottom using Klaviyo or related tools • Build and manage automated flows that align with the customer journey • Develop advanced segmentation strategies • Collaborate with creative and brand teams • Launch growth campaigns that support product drops and promotions • Analyze performance and provide clear reporting on email KPIs • Continue to A/B test and iterate subject lines, copy, design, and send times

• Configure, launch, and optimize email campaigns using our in-house email service provider. • Build and implement multi-step automated email workflows based on user behavior. • Design and manage advanced audience segments to support activation, engagement, retention, reactivation, and promotional initiatives. • Run experiments, analyze results, and apply insights to improve campaign performance. • Create and maintain dashboards to track key email and lifecycle marketing metrics. • Collaborate closely with Product, Data, Engineering, Marketing, and General Management teams. • Work independently in a dynamic environment, identifying gaps, proposing improvements, and helping refine processes. • Oversee and improve the functionality of our internal email system. • Generate data-driven ideas for relevant, personalized email content. • Lead and support the transformation of the email marketing function into an AI-driven program.

Role Description We're looking for an Email Marketing Specialist (Klaviyo) to join our growing team and support the execution and automation of email marketing campaigns across multiple e-commerce brands. In this hands-on role, you'll work with cutting-edge AI tools to drive efficiency, personalization, and results in email marketing, while gaining deep exposure to high-performance e-commerce environments. This is an ideal role for someone with a solid foundation in email marketing and looking to grow their career by leveraging AI-driven solutions. Responsibilities - Assist in planning and executing AI-enhanced email marketing campaigns for 1 of our brands using Klaviyo. - Support the setup of automated workflows, segmentation, and A/B testing to drive engagement and conversions. - Collaborate with the senior team to implement AI tools for copy generation, audience targeting, and performance optimization. - Manage and maintain email lists and segmentation to ensure precise targeting and healthy list performance. - Support reporting and analysis of key campaign metrics to identify areas for improvement. - Help maintain the email marketing calendar, ensuring timely execution aligned with brand goals and promotional schedules. - Coordinate with design and content teams to ensure cohesive and engaging campaign output. - Design and build email templates and campaign layouts aligned with brand guidelines. Qualifications - Hands-on email marketing experience, preferably in an e-commerce or digital marketing setting. - Mandatory experience with Klaviyo, including automation, segmentation, and campaign building. - Mandatory experience with AI tools used in marketing (e.g., for copywriting, predictive analytics, or personalization). - Analytical mindset with an eagerness to learn and apply data-driven decision-making. - Excellent written communication skills with an eye for persuasive, brand-aligned copy. - Reliable, detail-oriented, and committed to professional growth and delivering results. - Experience designing email templates and campaign layouts. Benefits - Full flexibility with your schedule in a fully remote setting, while Apploye ensures transparency and fairness. - Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check. - A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously. - Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested. - A budget for your home office setup so you’re comfortable working how you like and where you like. - Strong company culture and a network of unique individuals that celebrate you. Eligibility & Location Requirements This role is 100% remote. Our tribe works primarily in the Eastern European Time Zone (EET — UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported. For full-time roles, we ask that you’re available for at least 5 hours during typical EET working hours - it keeps collaboration smooth and communication easy. (This doesn’t apply to part-time roles.) Currently, we are hiring in Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, and South Africa.

Role Description StackAdapt's Growth Marketing team is at the heart of how we generate and convert demand, and email is one of our most powerful channels to drive brand growth and revenue. As we scale our go-to-market motion, we're looking for a strategic, execution-oriented Senior Email & Lifecycle Marketing Manager to own and evolve how we engage prospects and customers across every stage of their journey. In this role, you will architect StackAdapt’s scalable lifecycle infrastructure, unifying paid and owned media workflows to move the right audiences through the funnel at the right time. You will directly boost our Lead-to-MQL conversion rates and accelerate pipeline generation, working at the intersection of strategy, data, and creative execution. This role reports to the Director of Performance Marketing. You will partner closely with Performance Marketing, Integrated Marketing, EMEA/APAC Marketing, Marketing Operations, Product Marketing, and Revenue Operations to ensure lifecycle programs hit pipeline goals, messaging aligns with our core identity, and automation integrates with our CRM and Data Hub. StackAdapt is a Remote First company. We are open to candidates located anywhere in Canada for this position. What you’ll do - Design and execute end-to-end global lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and expansion workflows across email and owned channels to maximize customer lifetime value. - Own the global promotional send calendar, audience segmentation, and frequency management to spike engagement across prospect and customer segments while keeping deliverability spotless. - Build and manage marketing automation architecture—including orchestration flows and trigger-based workflows—to continuously increase Lead-to-MQL conversion. - Own email channel strategy and performance, deploying rigorous A/B testing frameworks and deliverability optimizations to ensure our messages consistently hit the inbox. - Own email and lifecycle program reporting, building dashboards that track channel health so you can translate campaign data into clear, actionable insights for cross-functional stakeholders. - Develop and maintain audience segmentation models that enable personalized, relevant communication at scale across prospect and customer databases. - Partner with Marketing Operations, Integrated Marketing, Performance Marketing, and Sales to lock step with pipeline targets and broader campaign calendars. Qualifications - Proven expertise in lifecycle marketing, email marketing strategy, and marketing automation—with a track record of building programs that measurably improve funnel conversion. - Prior working experience with marketing automation platforms (e.g., HubSpot, Marketo, or equivalent) and CRM systems, including building complex workflow logic and database segmentation. - Strong analytical mindset with the ability to independently evaluate program performance, translate data findings into optimizations, and communicate results clearly to stakeholders. - Experience collaborating cross-functionally with Performance Marketing, Integrated Marketing, Marketing Operations, Design, Regional Marketing, and Revenue Operations teams in a fast-paced environment. - Demonstrated ability to manage multiple programs simultaneously, balance strategic thinking with hands-on execution, and operate with autonomy in a remote-first organization. - Experience managing global or multi-region email programs is preferred. Requirements - The compensation range listed for this role reflects the expected base salary for candidates located in Ontario, Canada. It is informed by market data and the approved budget for this position. - This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package. - Factors Influencing Final Compensation: - The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications. - Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer. - Ontario Salary Band: $100,000 — $118,750 CAD Benefits - Highly competitive salary - Retirement/401K/Pension Savings globally - Competitive Paid time off packages including birthdays off! - Access to a comprehensive mental health care program - Health benefits from day one of employment - Work from home reimbursements - Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto - Robust training and onboarding program - Coverage and support of personal development initiatives (conferences, courses, books etc) - Access to StackAdapt programmatic courses and certifications to support continuous learning - An awesome parental leave program - A friendly, welcoming, and supportive culture - Our social and team events!