• Develop and manage proactive monthly/quarterly campaign calendars aligned with business objectives. • End-to-end management of email and SMS campaigns—from drafting compelling copy and designing assets (without relying on external design teams) to final deployment. • Build, monitor, and optimize high-converting automated flows (Welcome sequences, post-purchase, browse abandonment, win-back, and retention flows). • Perform deep-dive audience segmentation to improve deliverability, open rates, and list health. • Monitor key performance indicators (Revenue attribution, CTR, conversion rates, etc.) and conduct A/B testing to iterate on subject lines, content, and send times. • Manage email authentication (SPF, DKIM, DMARC) and ensure compliance with CAN-SPAM, TCPA, and other regulations. • Maintain SOPs for recurring processes to ensure scalability and operational efficiency.

Role Description The Industry Marketing Manager is responsible for turning Seeq’s industry strategy, whole-offer priorities, and market insights into focused go-to-market plans, industry narratives, and field-ready programs. This role sits at the intersection of industry expertise and commercial execution, helping Seeq bring a sharper point of view, clearer customer relevance, and stronger market impact across priority verticals. This leader partners closely with Industry Principals, Whole Offer Management, Product Marketing, Regional Marketing, Partner Marketing, ABX / Campaign Execution, Field Enablement, AI GTM, and Product to ensure that industry priorities are translated into messaging, campaigns, content, enablement, and measurable pipeline outcomes. Key Responsibilities - Industry Strategy Translation - Translate industry strategy into executable go-to-market plans for priority verticals and segments. - Partner with Industry Principals to define market problems, buyer priorities, use-case narratives, lighthouse accounts, and proof points that matter most in each industry. - Help shape industry-specific value stories that connect problem → offer → value → impact. - Support the development of industry plans that align to Seeq’s broader product, whole-offer, and revenue priorities. - Identify industry-specific signals, trends, and opportunities that should influence campaign focus, launch readiness, and market positioning. - Industry Messaging and Content Direction - Develop and maintain industry-level messaging, narratives, and proof points that bring Seeq’s portfolio and whole offers to life in the language of the market. - Partner with Product Marketing to ensure portfolio and product narratives are adapted appropriately for industry audiences. - Work with Whole Offer Management to ensure offer framing, value articulation, and buyer relevance are clear by industry. - Guide the development of industry-facing assets such as solution stories, campaign themes, sales narratives, customer examples, and executive-level talking points. - Ensure messaging consistency across industries while allowing for meaningful vertical differentiation where needed. - Campaign and GTM Alignment - Partner with Regional Marketing, Partner Marketing, and ABX / Campaign Execution to turn industry priorities into coordinated campaign plans and target-account motions. - Help define industry campaign themes, content requirements, audience priorities, and field activation needs. - Ensure industry priorities are reflected in program calendars, launch plans, and pipeline-generating motions. - Support the orchestration of industry plays across digital, field, partner, and account-based channels. - Contribute to post-campaign and post-launch reviews to improve repeatability and impact. - Cross-Functional Enablement and Readiness - Partner with Field Enablement and Readiness to ensure industry narratives are translated into seller-ready messaging, plays, talk tracks, and field materials. - Support launch readiness by making sure industry-specific content, use cases, FAQs, and enablement inputs are available on time. - Collaborate with Partner Enablement where industry-specific partner plays or certifications are required. - Act as a connective layer between strategy teams and execution teams so industry priorities do not get lost in translation. - Help improve feedback loops from the field, customers, and campaigns back into industry strategy and messaging. - Insights, Performance, and Continuous Improvement - Monitor industry campaign performance, engagement signals, pipeline contribution, and content effectiveness in partnership with Marketing Analytics and GTM teams. - Help identify what is working by industry and where messaging, targeting, or activation needs to improve. - Contribute to quarterly planning, prioritization, and resource-allocation discussions with a clear view of industry opportunity and execution readiness. - Build stronger operating discipline around industry planning, campaign inputs, and performance review. - Support the development of repeatable industry playbooks and planning frameworks as the model matures. Qualifications - 5+ years of experience in B2B SaaS, industrial software, or a similarly complex go-to-market environment, with experience in industry marketing, product marketing, solution marketing, or integrated marketing. - Strong ability to translate market strategy into clear messaging, campaigns, and commercial plans. - Experience working across multiple stakeholders, including product, sales, marketing, and customer-facing teams. - Strong writing and communication skills, with the ability to create clear narratives, industry stories, and market-facing messaging. - Demonstrated ability to manage cross-functional programs with multiple inputs, deadlines, and dependencies. - Strong judgment, organizational discipline, and ability to connect strategy to execution. Requirements - Experience in one or more of Seeq’s priority industries, such as Oil & Gas, Chemicals, Pharma, Power & Utilities, Mining, Metals, and Materials, or similarly complex vertical markets. - Experience with ABX, regional marketing, partner marketing, or field-facing campaign execution. - Familiarity with whole-offer marketing, solution marketing, or portfolio-level commercialization. - Comfort working in AI-enabled marketing environments, including workflow automation, structured content, and reusable GTM systems. - Experience supporting technical, enterprise, or operational buyer audiences. Success Profile - Strong market empathy and industry curiosity. - The ability to connect industry insight to GTM action. - Clear messaging judgment. - Strong cross-functional collaboration skills. - High standards for execution quality. - A bias for structure, prioritization, and outcomes. What Success Looks Like in the Role - Improve the quality and relevance of Seeq’s industry narratives and market-facing messaging. - Strengthen the connection between industry strategy and campaign execution. - Help campaigns, launches, and whole offers feel more relevant to specific vertical audiences. - Create better alignment across Industries, Product Marketing, Whole Offer Management, Regional Marketing, Partner Marketing, and ABX. - Improve the repeatability of industry planning, content inputs, and execution support. - Contribute meaningfully to pipeline creation, launch quality, and strategic focus across priority industries. Benefits - Competitive salary - $126,000 USD base salary - 12-week paid Seeq family leave - Unlimited PTO - Internet and mobile phone reimbursements - Medical benefits - Group term life insurance - Short-term and long-term disability insurance pre-tax benefits - Voluntary vision and dental (ortho) - Vacation bonus program - Employee Assistance Program - Generous home office allowance - The best co-workers (we've analyzed the data, so we know it's true.) - Pet-friendly workspace (your dog will be so happy to have you home) - You love your job! Company Description Seeq is a remote-first (only) company founded by serial entrepreneurs. Our executive team and board of directors have extensive experience with successful startup ventures in high-growth environments. We are founded on the idea that companies need better solutions for quickly and easily getting business insight from their industrial process data. Our mission is to provide software and services that convert that data into meaningful information that the business can use to improve profitability. We have a wonderful, kind-hearted, talented team that loves to collaborate, lead by example, and exceed our customers’ expectations. We are certified as a great place to work, an emerging startup, the Technology Fast 500, and Inc. Magazine's Best Places to Work.

Role Description This Marketing Intern role is designed for individuals who want hands-on experience in real marketing operations. Interns will be placed into teams such as Influencer Marketing, Affiliate Marketing, or Event & Community Outreach. - Assist in influencer outreach and recruitment. - Support affiliate partner onboarding and communication. - Help generate leads through social media and online outreach. - Assist with event promotion and community engagement activities. - Conduct basic research on creators, brands, and potential partners. - Support team campaigns with daily execution tasks. - Track outreach activity and update performance records. - Communicate with leads and assist in follow-ups. Qualifications - Strong willingness to learn and grow in marketing. - Good written communication skills in English. - Current student or graduate with a marketing, communication, and other related field of study. - Comfortable using social media platforms (Instagram, TikTok, LinkedIn, etc.). - Self-motivated and able to work independently. - Reliable internet connection. - No prior experience required, but experience in marketing/sales is a plus. Preferred Experience - Interest in influencer marketing, affiliate marketing, or digital marketing. - Experience in social media management or outreach. - Participation in online communities or creator networks. Key Skills Developed - Digital Marketing & Outreach - Influencer & Affiliate Recruitment - Communication & Sales Fundamentals - Lead Generation & Social Media Marketing - Team Collaboration & Remote Work Skills - Events Marketing - Social Media & Content Creation Who This Is For - Individuals looking to start a career in marketing. - Students or early-career professionals. - People who want flexible, remote, performance-based income. - Self-starters who want real-world experience, not just theory. Benefits - Performance-Based Structure - Interns earn based on: - Number of influencers or affiliates contacted - Number of sign-ups or partnerships generated - Campaign participation and contribution - Team performance results - Earnings vary depending on: - Assigned team (Influencer, Affiliate, Events, etc.) - Individual performance - Overall team success

Role Description We are seeking a strategic, entrepreneurial Director of Marketing to build and lead the marketing function for the VE&CI portfolio. Reporting directly to the Portfolio Leader, you will be the senior marketing voice for VE&CI, shaping how the portfolio presents itself to founders, portfolio companies, and the broader ecosystem. You will drive M&A marketing, lead internal communications, and ensure a cohesive identity across a set of mission-driven businesses. This role has no direct reports at the outset, with the expectation to build a team as the portfolio grows. This is a role for someone who thrives in a high-growth environment and is energized by building something from the ground up. Key Responsibilities - M&A-Focused Strategic Brand Leadership - Lead the development and execution of a marketing strategy aligned with VE&CI’s acquisition goals across Education and Cultural Industries globally. - Position VE&CI as a founder-friendly, trusted acquirer that understands the mission-driven nature of the businesses it pursues. - Own and evolve brand messaging to ensure clarity, consistency, and alignment with portfolio goals across all channels. - M&A Enablement - Partner with the M&A deal team to develop high-quality materials for founder outreach, presentations, and acquisition communications. - Align marketing initiatives with deal origination strategies and pipeline priorities. - Create targeted ABM campaigns to support active deal pipelines within target verticals. - Support acquisition announcement communications, managing the narrative transition for incoming companies and their stakeholders. - Portfolio Brand & Internal Communications - Own the VE&CI portfolio narrative, ensuring coherence and alignment across companies, geographies, and audiences. - Develop storytelling frameworks that honor the mission-driven character of portfolio companies while articulating the value of the broader platform. - Design and deliver internal communications programs that keep portfolio companies informed, aligned, and engaged with VE&CI’s strategy. - Serve as a communications partner to the Portfolio Leader on announcements, transitions, and strategic milestones. - PR & Communications - Develop and execute communication plans to support acquisition announcements and broader portfolio news. - Coordinate with key stakeholders, employees, press, and partners to control the narrative at critical moments. - Liaise with relevant industry media, coordinating press releases, interviews, and briefings across target verticals globally. - Digital, Content & Events - Lead VE&CI’s digital presence, including website, social media, SEO/SEM, and content platforms. - Produce compelling content, including but not limited to founder case studies, acquisition announcements, thought leadership, and newsletters, that builds visibility in target verticals. - Manage VE&CI’s presence at industry events, and plan high-value founder-facing gatherings (roundtables, dinners), including end-to-end logistics, budgeting, and post-event evaluation. - Marketing Operations - Own the marketing budget and ensure ROI-driven allocation of resources. - Build and manage marketing systems, CRM integration, and analytics infrastructure. - Manage external vendors (design, web, copywriting) as needed and track KPIs across brand awareness, deal origination, and portfolio cohesion. - Support portfolio conferences and learning events through content development, promotion, communications, attendee engagement, and event execution. - Marketing Community & Capability Building - Build and foster a community of marketing professionals across the portfolio. - Facilitate the sharing of best practices, tools, and successful initiatives. - Establish lightweight governance, standards, and scalable processes. - Support marketing capability development across business units. - Over time, identify and help develop high-potential marketing talent across the portfolio. Note: This role may require evening and weekend hours depending on event schedules, as well as occasional domestic and international travel to support off-site events and industry engagements. Qualifications - 12–15 years of progressive marketing experience, ideally in M&A, private equity, B2B software, or professional services. - Genuine understanding of the importance of Education and/or Cultural Industries; a strong understanding of mission-driven organizations is highly valued. - Proven success developing brand and marketing strategies in support of M&A deal origination and founder engagement. - Exceptional storytelling and communication skills; able to translate complex business contexts into compelling narratives. - Experience building and scaling digital marketing infrastructure: web, SEO/SEM, analytics, and CRM platforms. - Comfortable as a standalone contributor with a builder’s mindset; able to set direction and deliver without a team beneath you (yet). - Collaborative, with the ability to work closely with investment professionals and senior stakeholders across global geographies. - Experience in decentralized or matrixed organizations is an asset. - Bachelor’s degree in marketing, communications, or related field; Master’s or MBA is an asset. - Based in or near the Greater Toronto Area is preferred; exceptional remote candidates will be considered. Requirements - The salary for this role starts at $150,000 CAD. - Worker Type: Regular. - Number of Openings Available: 1.