Role Description We are seeking a Senior Manager, Growth Marketing to help build and scale a high-performing demand generation engine across Transit Technologies. This leader will own growth programs that drive awareness, qualified pipeline, conversion, and revenue across multiple products, buyer personas, and market segments. - Develop and execute integrated growth programs that generate qualified pipeline across products and target markets. - Build campaigns aligned to business priorities, audience needs, buyer journeys, and revenue goals. - Execute multi-channel programs including: - Email marketing - Paid media - Webinars - Content syndication - Landing pages - Digital campaigns - Partner marketing initiatives - Serve as the primary business owner for external marketing agencies. - Own key growth metrics, including: - Marketing Qualified Leads (MQLs) - Sales Qualified Leads (SQLs) - Pipeline contribution - Conversion rates - Cost per lead - Cost per opportunity - Campaign-influenced revenue - Return on marketing investment - Partner with Product Marketing, Sales, Marketing Operations, Content, and Creative teams. - Collaborate closely with Marketing Operations on: - Attribution - Automation - Lead routing - Campaign measurement - Reporting - Segmentation - Lifecycle optimization - Deliver clear performance reporting and actionable recommendations. Qualifications - 6–9 years of experience in growth marketing, demand generation, performance marketing, or B2B campaign leadership. - Demonstrated success driving measurable pipeline and revenue outcomes. - Experience managing external agencies and performance marketing partners. - Strong understanding of B2B SaaS or technology marketing. - Experience collaborating across Sales, Product Marketing, Operations, and Creative teams. - Excellent analytical and problem-solving skills. - Strong project management capabilities. - Exceptional communication skills. Requirements - Extensive hands-on experience with HubSpot and Salesforce. - Experience with modern marketing analytics and attribution tools. - Experience in transit, mobility, transportation, public sector, or adjacent industries. - Account-based marketing or segment-based marketing experience. - Experience supporting multi-product organizations. Benefits - High-impact role with significant ownership. - Opportunity to influence company growth strategy. - Exposure across multiple products and markets. - Collaborative executive leadership team. - Fast-growing mobility technology organization. - Ability to shape the future of demand generation within the company. - Remote-first flexibility. - Competitive compensation and benefits.

• Lead end-to-end customer marketing initiatives, from identifying high-potential cohorts to launching campaigns built around your messaging and creative direction; • Develop messaging and positioning for existing customers, with a particular focus on awareness and adoption of the Manager Agent within our customer base; • Build a content engine grounded in customer reality: uncover stories worth telling, reasons to believe in our products’ impact, and use cases that feed our broader marketing ecosystem; • Own product and feature launches to customers to drive adoption and increase user engagement with the product; • Be the voice of the customer internally — bring what you learn back to Product, Customer Success and Marketing; • Collaborate with Customer Success and Sales to identify at-risk customers, expansion opportunities, and customers ready for the next step, creating the messaging, content and tactics that protect retention and generate upsell; • Design and execute engagement programs across channels (email, in-product, events, webinars) to turn satisfied customers into references and advocates; • Use AI to produce more without sacrificing quality: automate where possible, move faster, and elevate everything you produce above generic AI output; • Measure and report commercial impact: influenced transactions, expansion pipeline affected, and CSM-attributed activity generated by customer marketing.

• Own and drive customer marketing initiatives end-to-end, from identifying high-leverage cohorts to launching campaigns built on your messaging and creative directions; • Develop messaging and positioning for existing customers, with a particular focus on driving awareness and adoption of the Manager Agent among our existing base; • Build a content engine rooted in customer activity: surface stories, proof points, and product-in-action moments that feed back into the broader marketing system; • Carry new product and feature launches to the existing base, turning each release into adoption and deeper utilization of what customers already have; • Be the voice of the customer internally. Feed what you learn back to product, Customer Success, and marketing; • Collaborate with Customer Success and Sales to identify at-risk accounts, expansion opportunities, and customers ready for the next step — building the messaging, content, and plays that protect retention and drive upsell. • Design and execute engagement programs across owned channels (email, in-product, events, webinars) to turn happy customers into references and advocates. • Use AI to scale your output without compromising quality — automating what can be automated, moving faster, and elevating everything you produce above the generic AI baseline; • Track and report on commercial impact: deals influenced, expansion pipeline touched, and CSM-attributed activity driven by customer marketing.

• Execute feature launch strategy • Lead copy development and manage email communications • Contribute to marketing initiatives and creation of assets • Report on marketing campaign performance