• Translate industry strategy into executable go-to-market plans for priority verticals and segments. • Partner with Industry Principals to define market problems, buyer priorities, use-case narratives, lighthouse accounts, and proof points that matter most in each industry. • Help shape industry-specific value stories that connect problem → offer → value → impact. • Support the development of industry plans that align to Seeq’s broader product, whole-offer, and revenue priorities. • Identify industry-specific signals, trends, and opportunities that should influence campaign focus, launch readiness, and market positioning. • Develop and maintain industry-level messaging, narratives, and proof points that bring Seeq’s portfolio and whole offers to life in the language of the market. • Partner with Product Marketing to ensure portfolio and product narratives are adapted appropriately for industry audiences. • Work with Whole Offer Management to ensure offer framing, value articulation, and buyer relevance are clear by industry. • Guide the development of industry-facing assets such as solution stories, campaign themes, sales narratives, customer examples, and executive-level talking points. • Ensure messaging consistency across industries while allowing for meaningful vertical differentiation where needed. • Partner with Regional Marketing, Partner Marketing, and ABX / Campaign Execution to turn industry priorities into coordinated campaign plans and target-account motions. • Help define industry campaign themes, content requirements, audience priorities, and field activation needs. • Ensure industry priorities are reflected in program calendars, launch plans, and pipeline-generating motions. • Support the orchestration of industry plays across digital, field, partner, and account-based channels. • Contribute to post-campaign and post-launch reviews to improve repeatability and impact. • Partner with Field Enablement and Readiness to ensure industry narratives are translated into seller-ready messaging, plays, talk tracks, and field materials. • Support launch readiness by making sure industry-specific content, use cases, FAQs, and enablement inputs are available on time. • Collaborate with Partner Enablement where industry-specific partner plays or certifications are required. • Act as a connective layer between strategy teams and execution teams so industry priorities do not get lost in translation. • Help improve feedback loops from the field, customers, and campaigns back into industry strategy and messaging. • Monitor industry campaign performance, engagement signals, pipeline contribution, and content effectiveness in partnership with Marketing Analytics and GTM teams. • Help identify what is working by industry and where messaging, targeting, or activation needs to improve. • Contribute to quarterly planning, prioritization, and resource-allocation discussions with a clear view of industry opportunity and execution readiness. • Build stronger operating discipline around industry planning, campaign inputs, and performance review. • Support the development of repeatable industry playbooks and planning frameworks as the model matures.

Role Description As Marketing Video Production Designer, you'll be the creative force behind Mob Entertainment's marketing video output. Working closely with the Marketing Manager and broader creative team, you'll design and execute on creative marketing materials such as: - Cinematic and gameplay trailers - Narrative lore videos - Static marketing images - Video thumbnail art - Other visual elements for various marketing campaigns If you live in After Effects, know how to quickly bring an idea to life in Blender/Maya, and have a strong sense for pacing and visual storytelling, this role is for you. Qualifications - 3+ years of experience in video production, animation, or a closely related field - Moderate proficiency in video editing and VFX (Davinci Resolve or Adobe Suite); Autodesk Maya or Blender experience is a strong plus - A strong portfolio demonstrating motion graphics/animation work across trailers, social content, or entertainment marketing - Solid understanding of design fundamentals in typography, color, composition, and visual hierarchy and how they translate to motion - Experience designing assets for gaming, entertainment, or digital-first brands - Ability to work efficiently across multiple projects with tight turnaround times - Strong communication skills and comfort working within a collaborative creative team - A sharp eye for detail and a high personal bar for quality - Enthusiasm for the evolving zeitgeist around social media assets, what succeeds, and what doesn’t Requirements - Familiarity with Mob Entertainment's IP (Poppy Playtime) and its aesthetic — childhood nostalgia through a horror lens - Familiarity versioning assets to first-party requirements (PlayStation, Xbox, Nintendo, etc.) - Experience working with rating board guidelines (ESRB, PEGI, etc.) - Experience with game capture, gameplay editing, or working alongside game development teams - Scrappiness is key - the ideal candidate can work creatively with limited resources to make impactful and exciting marketing content - Experience with Unreal Engine, particularly in cinematics - Background in illustration, animation or character-driven design - Comfort designing for global audiences and adapting assets for localization Benefits - Competitive salary and equity - Remote-friendly environment - Creative autonomy within one of gaming's most visually distinct franchises - A collaborative, tight-knit team that genuinely cares about the work - Health, dental, and vision benefits

• Own and manage Meta advertising campaigns across multiple client accounts. • Launch, monitor, optimize, and scale lead generation campaigns. • Review account performance daily and make proactive optimization decisions. • Scale winning campaigns while controlling costs and maintaining lead quality. • Test audiences, creatives, offers, campaign structures, and budget allocations. • Monitor and improve key performance metrics including: • Cost Per Lead (CPL) • Lead Quality • Cost Per Booked Appointment • CPM • Conversion Rates • Return on Ad Spend (where applicable) • Identify performance issues quickly and implement corrective actions. • Manage lead flow between Meta Lead Forms and GoHighLevel. • Ensure proper CRM setup, automation workflows, pipelines, and lead tracking. • Troubleshoot integration and attribution issues. • Collaborate with internal automation teams to improve reporting and operational efficiency. • Help establish best practices and standardized processes within GoHighLevel. • Develop creative testing strategies for each client account. • Brief video editors with clear instructions and creative direction. • Identify winning hooks, offers, messaging angles, and ad concepts. • Analyze creative performance and continuously iterate based on data. • Ensure clients consistently receive fresh creative assets to support campaign performance. • Record weekly Loom reports (5–15 minutes) for assigned clients. • Create concise weekly performance summaries highlighting: • Results achieved • Key changes made • Opportunities identified • Recommended next steps • Lead bi-weekly client strategy calls. • Present campaign performance clearly and confidently. • Serve as a senior escalation point for campaign and strategy-related questions. • Help build and improve the operational infrastructure of the media buying department. • Create SOPs, workflows, checklists, and optimization frameworks. • Identify bottlenecks and propose scalable solutions. • Collaborate with leadership to improve reporting, tracking, onboarding, and campaign management processes. • Contribute to building a world-class media buying department capable of supporting future growth.

• Develop and manage proactive monthly/quarterly campaign calendars aligned with business objectives. • End-to-end management of email and SMS campaigns—from drafting compelling copy and designing assets (without relying on external design teams) to final deployment. • Build, monitor, and optimize high-converting automated flows (Welcome sequences, post-purchase, browse abandonment, win-back, and retention flows). • Perform deep-dive audience segmentation to improve deliverability, open rates, and list health. • Monitor key performance indicators (Revenue attribution, CTR, conversion rates, etc.) and conduct A/B testing to iterate on subject lines, content, and send times. • Manage email authentication (SPF, DKIM, DMARC) and ensure compliance with CAN-SPAM, TCPA, and other regulations. • Maintain SOPs for recurring processes to ensure scalability and operational efficiency.