• Own the funnel. Drive acquisition and conversion across paid search, social-to-web, partner inbound, and PR. Set targets, instrument the funnel with the data team, and run growth experiments on a weekly cadence. • Build a segment-aware go-to-market. Design entry points that fit each audience and contributor segment rather than a one-size-fits-all approach. Move new users from first touch to first contribution as efficiently as possible. • Run the lifecycle and email program. Map campaigns to the user journey so every message has a job, from the first consumer email through repeat civic action. • Drive findability. Partner with product and tech on SEO and GEO so BTP dominates branded and topic search and anchors AI-overview citations. • Open leader-side growth. As partner self-service comes online, own how leaders discover BTP, build a page, and publish their first opportunity. • Measure what matters. Define and report the growth metrics that map to the product: story submissions, contribution actions per visitor, social share-through rate, segment engagement, and organic ranking. • Own the content engine. Storytelling templates, onboarding copy, website copy, the email program, and partner toolkits all sit here. Lower the friction for leaders to submit stories that move people. • Lead the editorial function. Manage the content strategist and the content calendar. Hold a single source of truth for homepage, About, and brand voice across competing stakeholder input. • Make everything shareable. Treat every piece of content as a referral surface and turn each story leaving the platform into a measurable acquisition unit. • Run the user-generated content motion. Capture the social proof communities already produce, amplify what works, and feed that signal back into product. • Coordinate content across journeys. Align content owners across partner journeys with product, project management, and creative partners so the right content lands at the right step. • Own the support experience. Lead the user and leader support experience and its transition from contractors to in-house by the end of Q3. • Manage customer success. Oversee partner and leader onboarding, training, place-based activations, and day-to-day support through the customer success lead. • Build self-service. Stand up the help content, FAQs, and resource pages that scale support without scaling headcount one-for-one. • Close the loop with the product. Turn recurring user friction into prioritized product and content fixes so support sharpens the roadmap instead of just absorbing volume. • Set the bar for coverage and quality. Establish support standards that hold as the platform opens to self-service and the user base grows. • Manage and develop a small, high-output team including a Content Strategist and Customer Success Lead. • Partner closely with product, engineering, the data team, and content and creative partners to maintain a tight weekly loop between user signal and what ships next.

• About Ottimate: An AI-powered accounts payable automation platform serving restaurants, hotels, healthcare, and other multi-unit businesses. • About the Role: We are seeking a highly motivated MBA or Graduate intern to work directly with our GTM leadership team on strategic initiatives that leverage Data Analytics and Artificial Intelligence. • Responsibilities: You will be responsible for helping us build modern, scalable analytical frameworks and merge traditional Business Intelligence (BI) with Generative AI capabilities. • Potential Projects: Co-design and prototype initiatives alongside leadership, leveraging LLM advanced data-analysis capabilities. • Deliverables: By the end of the internship, the candidate will have delivered tangible, high-leverage assets that elevate our data maturity, including production-ready prototypes and executive-ready briefs.

• Develop differentiated messaging and positioning for products like Payments Intelligence, Payouts, Tax, Billing, and Link—translating complex technical capabilities into clear value propositions for enterprise and technical buyers. • Produce high-quality content, including executive briefings, analyst presentations, and sales playbooks, that scales your insights across the organization and ties directly to pipeline and revenue outcomes. • Work across a highly cross-functional set of teams—Product, Sales, Demand Generation, and Campaigns—managing multiple interdependent workstreams simultaneously. • Lead ongoing market research and competitive analysis, keeping stakeholders across the business informed, and build the enablement assets that help sales teams differentiate Stripe and win.

Role Description We are looking for a Senior Product Marketing Manager to drive go-to-market strategy across VTEX's platform portfolio. This is a builder's role: you set the strategy and execute it yourself, working at the center of product, growth, and sales in a fast-moving, global environment. You will define how we position our solutions, craft messaging that resonates with buyers, drive adoption across the existing VTEX customer base, and contribute to new customer acquisition. We need someone who takes ownership, drives initiatives independently, and can translate complex product capabilities into clear, compelling narratives. You will work closely with product managers, sales, and growth teams, so the ability to build trust quickly and drive alignment across teams, from regional sales to product leadership, without relying on formal authority is essential. Qualifications - Strong experience in product marketing, with a strong track record in enterprise B2B SaaS. - Track record of independently building and owning PMM programs from zero, not just contributing to existing ones. - Demonstrated ability to develop product positioning and messaging from scratch, not just execute on existing frameworks. - Deep grasp of positioning and messaging as a craft. - Copywriting instincts: knows what makes a headline land, a CTA convert, and a one-pager worth reading. - Strong structured thinking: able to take ambiguous problems, define a clear approach, and deliver without constant direction. - Experience managing executive stakeholders and operating in cross-functional, fast-moving environments. - AI-native: actively uses AI tools to increase the quality and speed of work. - Excellent written communication in English and Portuguese. - Data-driven: uses insights to define strategy, challenge assumptions, and prioritize ruthlessly. - Digital commerce experience is preferred; familiarity with conversational commerce or customer engagement platforms is a plus. Requirements - Own positioning and messaging. - Build and maintain the positioning source of truth across VTEX's platform portfolio. - Develop differentiated messaging for each solution tailored to target personas, markets, and industries. - Lead go-to-market strategy and product launches. - Own end-to-end GTM planning, from aligning phased roadmaps with product teams to executing launches and enabling regional marketing, sales, and growth teams globally. - Define the ICP and drive market intelligence. - Establish and refine the Ideal Customer Profile. - Conduct ongoing competitive and market analysis to sharpen product differentiation. - Drive adoption and acquisition. - Develop programs that move prospects through the funnel and accelerate adoption among existing VTEX merchants. - Create sales collateral and enablement materials. - Produce content needed by Growth and Sales: sales playbooks, pitch narratives, one-pagers, battle cards, demo scripts, and website copy. - Communicate product releases. - Ensure that product updates and releases are translated into clear, timely communications for both internal teams and external audiences. Benefits - Annual profit-sharing program and equity eligibility. - Health, dental, and life insurance with national coverage provided by VTEX. - Annual budget for professional development in Tech. - Language development incentive program (English, Spanish, Portuguese). - Flexible meal allowance. - Extended parental leaves. - Child-care assistance. - Flexible work schedule and remote-first culture. - Financial assistance to build your work-from-home setup. - Wellness program. - Free shipping on 1000+ VTEX stores.