• Partner closely with cross-functional team and marketing leader in developing Global & US long-range plans (LRP) and investment plan • Establish the global value proposition/evidence strategy to maximize market adoption • Define new product development needs versus unmet market opportunities • Conduct market research and assist in development of short- and long-term plans • Support portfolio strategy including the product road map and life cycle management • Support market development strategy/identification of key adoption barriers • Understand competitive landscape and determine game theory strategies to maximize market share • Qualitative analysis, market segmentation, and pricing strategies • Set global product launch plans including go-to-market strategies, including developing and writing promotional pieces for targeted audience • Support execution in key markets to establish growth: develop KOL relationships; content development/presentation for internal/external stakeholders, and training of various sales channels • Collaborate with R&D, Clinical, Market Access, Regulatory, Manufacturing, and Regional Marketing

• Develop and execute a partner marketing strategy aligned to revenue and growth objectives • Build and manage co-marketing programmes with technology, reseller, and agency partners • Create partner-facing collateral, playbooks, and enablement materials • Plan and coordinate campaigns, webinars, events, and content initiatives with key partners • Track and report on partner-sourced pipeline and marketing attribution • Own CloudM’s partner portal and communications cadence to keep partners engaged and informed • Collaborate with the Growth team to amplify partner-led campaigns • Identify and onboard new partners with strong co-marketing potential

Role Description We're looking for a seasoned Lifecycle Marketing Manager to own and grow product-led email programs that drive user acquisition, activation, adoption, and expansion. You'll translate product signals and user behavior into timely, relevant email experiences, and use data to continuously improve conversion and engagement across the funnel. This is a hands-on role that spans strategy, content, and automation execution. You'll work closely with Product, Product Marketing, Marketing Operations, Analytics, and regional marketing teams to deliver email programs that move the needle. What You Will Be Doing - Own end-to-end email program execution: audience sourcing, nurture flow design, automation, and triggered messaging - Design and run A/B and multivariate tests to optimize subject lines, messaging, timing, and conversion - Scale product-led lifecycle programs across global regions and user segments - Write and edit compelling email copy for developer, technical, and business audiences — adapting tone and messaging to persona and lifecycle stage - Partner with Product and Product Marketing to translate complex product capabilities into clear, benefit-driven messaging - Manage content review and approval workflows across Legal, Compliance, Product, and regional stakeholders - Maintain a modular content library to accelerate execution and support localization - Build and manage end-to-end automated nurture programs in Marketo, including smart campaigns, trigger-based flows, segmentation, and engagement programs - Implement product telemetry- and behavior-based triggers to activate timely messaging at key lifecycle moments - Ensure program architecture is scalable, well-documented, and follows deliverability best practices - Drive measurable improvement in trial-to-paid conversion rate through targeted nurture programs - Build and optimize onboarding, feature adoption, and re-engagement sequences - Develop localized nurture tracks to support global audiences across distinct use cases and personas - Maintain QA, deliverability standards, and compliance with global email regulations - Contribute to documentation and best practices that support repeatable, scalable execution Qualifications - 6+ years of email marketing experience, with a strong track record in lifecycle marketing - 5+ years of hands-on Marketo experience, including building complex nurture architectures - Demonstrated ability to drive measurable outcomes: conversion rate improvement, pipeline influence, or engagement lift - Experience working in or alongside product-led growth (PLG) motions - Strong copywriting skills with the ability to write for technical audiences without losing clarity - Comfort working with product telemetry data and behavioral signals to inform messaging strategy - Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously - Collaborative by nature, with experience coordinating across cross-functional teams in a fast-paced environment Requirements - Compensation for this role is in the form of base salary. This role does not have a variable compensation component. - The typical starting salary range for new hires in this role is $98,200 — $148,200 CAD. - An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. - This role is currently eligible to participate in Elastic's stock program. - Our total rewards package includes a company-matched Registered Retirement Savings Plan (RRSP) with dollar-for-dollar matching up to 6% of eligible earnings. Benefits - Competitive pay based on the work you do here and not your previous salary - Health coverage for you and your family in many locations - Ability to craft your calendar with flexible locations and schedules for many roles - Generous number of vacation days each year - Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service - Up to 40 hours each year to use toward volunteer projects you love - Embracing parenthood with a minimum of 16 weeks of parental leave

Title: Online Adjunct Faculty Marketing - School of Business Location: lynchburg United States Job Description: Adjuncts are essential to Liberty University's mission of Training Champions for Christ. It is expected that ‎‎‎‎‎‎an adjunct member models a personal commitment to the goals and values of Liberty University, engage ‎‎‎‎‎‎in an active commitment to, and experience of, personal spiritual formation within a biblically informed ‎‎‎‎‎‎Christian worldview. Adjuncts should view their teaching, engagement with students, and scholarship as a ‎‎‎‎means to a significant educational ‎‎end. They should strive to employ a variety of techniques for the ‎‎‎‎development of good learning ‎‎conditions, view each student as a unique individual, and insofar as it is ‎‎‎‎possible, provide for individual ‎‎differences, abilities, and interests. ‎ Marketing We are seeking adjunct online faculty who can teach students at the Master's or Doctoral level. To do this, one will need to possess a conferred terminal degreein Marketing. Additional related fields we will consider: - Marketing Management - Digital Marketing - Sales and Promotion - Professional Sales Management Disclaimer: Liberty University's hiring practices and EEO Statement are fully in compliance with both federal and state law. Federal law creates an exception to the "religion" component of the employment discrimination laws for religious organizations (including educational institutions) and permits them to give employment preference to members of their own religion. Liberty University is in that category. Time Type Location Remote Location The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University's hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the "religion" component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.