Role Description We're looking for a seasoned Lifecycle Marketing Manager to own and grow product-led email programs that drive user acquisition, activation, adoption, and expansion. You'll translate product signals and user behavior into timely, relevant email experiences, and use data to continuously improve conversion and engagement across the funnel. This is a hands-on role that spans strategy, content, and automation execution. You'll work closely with Product, Product Marketing, Marketing Operations, Analytics, and regional marketing teams to deliver email programs that move the needle. What You Will Be Doing - Own end-to-end email program execution: audience sourcing, nurture flow design, automation, and triggered messaging - Design and run A/B and multivariate tests to optimize subject lines, messaging, timing, and conversion - Scale product-led lifecycle programs across global regions and user segments - Write and edit compelling email copy for developer, technical, and business audiences — adapting tone and messaging to persona and lifecycle stage - Partner with Product and Product Marketing to translate complex product capabilities into clear, benefit-driven messaging - Manage content review and approval workflows across Legal, Compliance, Product, and regional stakeholders - Maintain a modular content library to accelerate execution and support localization - Build and manage end-to-end automated nurture programs in Marketo, including smart campaigns, trigger-based flows, segmentation, and engagement programs - Implement product telemetry- and behavior-based triggers to activate timely messaging at key lifecycle moments - Ensure program architecture is scalable, well-documented, and follows deliverability best practices - Drive measurable improvement in trial-to-paid conversion rate through targeted nurture programs - Build and optimize onboarding, feature adoption, and re-engagement sequences - Develop localized nurture tracks to support global audiences across distinct use cases and personas - Maintain QA, deliverability standards, and compliance with global email regulations - Contribute to documentation and best practices that support repeatable, scalable execution Qualifications - 6+ years of email marketing experience, with a strong track record in lifecycle marketing - 5+ years of hands-on Marketo experience, including building complex nurture architectures - Demonstrated ability to drive measurable outcomes: conversion rate improvement, pipeline influence, or engagement lift - Experience working in or alongside product-led growth (PLG) motions - Strong copywriting skills with the ability to write for technical audiences without losing clarity - Comfort working with product telemetry data and behavioral signals to inform messaging strategy - Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously - Collaborative by nature, with experience coordinating across cross-functional teams in a fast-paced environment Requirements - Compensation for this role is in the form of base salary. This role does not have a variable compensation component. - The typical starting salary range for new hires in this role is $98,200 — $148,200 CAD. - An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. - This role is currently eligible to participate in Elastic's stock program. - Our total rewards package includes a company-matched Registered Retirement Savings Plan (RRSP) with dollar-for-dollar matching up to 6% of eligible earnings. Benefits - Competitive pay based on the work you do here and not your previous salary - Health coverage for you and your family in many locations - Ability to craft your calendar with flexible locations and schedules for many roles - Generous number of vacation days each year - Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service - Up to 40 hours each year to use toward volunteer projects you love - Embracing parenthood with a minimum of 16 weeks of parental leave

Title: Online Adjunct Faculty Marketing - School of Business Location: lynchburg United States Job Description: Adjuncts are essential to Liberty University's mission of Training Champions for Christ. It is expected that ‎‎‎‎‎‎an adjunct member models a personal commitment to the goals and values of Liberty University, engage ‎‎‎‎‎‎in an active commitment to, and experience of, personal spiritual formation within a biblically informed ‎‎‎‎‎‎Christian worldview. Adjuncts should view their teaching, engagement with students, and scholarship as a ‎‎‎‎means to a significant educational ‎‎end. They should strive to employ a variety of techniques for the ‎‎‎‎development of good learning ‎‎conditions, view each student as a unique individual, and insofar as it is ‎‎‎‎possible, provide for individual ‎‎differences, abilities, and interests. ‎ Marketing We are seeking adjunct online faculty who can teach students at the Master's or Doctoral level. To do this, one will need to possess a conferred terminal degreein Marketing. Additional related fields we will consider: - Marketing Management - Digital Marketing - Sales and Promotion - Professional Sales Management Disclaimer: Liberty University's hiring practices and EEO Statement are fully in compliance with both federal and state law. Federal law creates an exception to the "religion" component of the employment discrimination laws for religious organizations (including educational institutions) and permits them to give employment preference to members of their own religion. Liberty University is in that category. Time Type Location Remote Location The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University's hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the "religion" component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.

Title: Global Associate Director, Marketing Science Location: Los Angeles United States Job Description: We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA''s Best-Performing Media Network Globally, and COMvergence''s #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. As an Associate Director on the Marketing Science Measurement and Reporting team, you will develop actionable insights through quantitative analysis, innovative thinking, and industry knowledge to contribute to both tactical and strategic efforts. You will apply your analytical and technical expertise to evolve campaign deliverables that meet client business needs. This role requires managing both people and processes across multiple Marketing Science functions, reporting directly to the Global Director. We are looking for an emerging leader who is comfortable with media data and translating insights into progress against client marketing goals. Areas of Responsibility: - Client Relationship Management: Present findings, insights, and methodological approaches to clients across a variety of presentation opportunities. - Team Operations: Connect across planning, strategy, investment, and technology teams to ensure a holistic understanding of data. - Audience Discovery and Strategy: Develop fluency in audience definition, creation, and strategy using multiple data sources. - Measurement and Reporting: Develop measurement strategies and frameworks, set benchmarks based on historical campaign data, oversee reporting, and surface actionable insights. - Data Strategy and Technology: Build advanced dashboards in visualization tools such as PowerBI and Tableau. Contribute to the Data and Technology Test and Learn roadmap, helping prioritize initiatives tied to business impact. - Thought Leadership: Draft POVs and internal thought leadership on emerging technologies, platforms, and data capabilities. Stay current on industry trends through ongoing research and training. External-Facing Responsibilities: - Build a deep understanding of the client's strategic priorities, key initiatives, and competitive positioning. - Construct clear, compelling, and actionable narratives using sophisticated analytics techniques. - Participate in measurement plan development and execution, including marketing mix modeling and unified measurement approaches. - Ensure timely delivery of all scheduled and ad hoc deliverables. - Recommend and implement research to support consumer insight gathering and strategic planning. - Identify opportunities to continuously improve processes. - Lead, mentor, and develop analysts and managers - Present reports, POVs, and other materials to clients regularly, both remotely and in person. - Contribute to consumer segmentation and audience identification processes. - Design tests to measure the incremental impact of media on business outcomes. - Integrate technology initiatives into the broader learning agenda, ensuring insights ladder up to measurable business outcomes. Desired Experience: - Experience partnering with mid-level and junior clients on key deliverables. - Prior management of teams of 1 or more Marketing Science staff, including Associate Manager and Senior Analyst levels. - Broad experience with behavioral data and syndicated research data sources, including 1st and 3rd party data solutions. - Solid understanding of offline and online channel KPIs across cross-channel analytics. - Application of statistical methods to data analysis, including marketing mix modeling. - Strong foundation in media strategy, budget setting, and channel selection. - Experience managing or applying advanced analytics and statistical methods using code. - Familiarity with AI/ML concepts and their application to marketing measurement. - Working knowledge of privacy regulations, signal loss challenges (cookie deprecation, ID graphs), and data compliance best practices. - Experience creating documentation and developing repeatable, scalable processes. Desired Technical Skills: - Strong proficiency in MS Excel and PowerPoint/Keynote - Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.) - Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRI, LiveRamp) - Syndicated research tools (GfK, MRI, Simmons, Scarborough, IMS, Nielsen, comScore) - Cross-media brand lift research tools (Kantar, Lucid, etc.) - Data visualization tools: Power BI (preferred), Tableau, Datorama, Alteryx - Database design concepts and SQL Requirements: - 5 to 7+ years of experience, preferably in marketing analytics - Demonstrated knowledge in audience-based marketing and data-driven advertising - Strong analytical and critical thinking skills with the ability to clarify and resolve strategic and operational issues related to data - Proven leadership ability and strong client relationship experience - Excellent communication and presentation skills; ability to translate complex data findings into clear, compelling marketing strategies - Familiarity with current data privacy regulations and evolving identity solutions - Ability to train and coach colleagues across areas including analysis, project management, and business writing - Comfortable working in ambiguous situations - Ability to think logically and apply quantitative techniques to problems such as campaign analysis, optimization, data management, and predictive modeling - Bachelor's degree in math, economics, engineering, social sciences, finance, or business/marketing - Agency-side media campaign planning experience is a plus #LI-SO1 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $70,000-$125,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

Role Description The Digital Marketing Analyst owns the analysis and communication of digital marketing performance data, ensuring marketing teams have reliable, actionable insights to inform content and campaign planning, optimization, and reporting. This role leverages existing analytics platforms and dashboards and is responsible for developing and maintaining organizational reports, frameworks, and templates. They will establish standardized measurement frameworks, ensure data integrity, and translate complex data into clear, narrative-driven insights. The Analyst works closely with digital marketing, content strategy, and business line marketing teams to identify trends, evaluate results, support optimization efforts, and communicate performance outcomes to stakeholders. Responsibilities - Data & Reporting Strategy - Establish and document standardized digital marketing KPIs, reporting frameworks, and definitions across campaigns and channels - Design and develop reporting processes and templates to support campaign, business line, and executive-level reporting - Work across the end-to-end marketing reporting ecosystem to consolidate digital marketing data from both custom PowerBI dashboards and platform metrics tools (including but not limited to Hootsuite, HubSpot, Google Search Console, YouTube, LinkedIn) - Collaborate with the Market Planning & Intelligence team to support ongoing dashboard and reporting tool enhancements - Data Governance & Quality - Monitor data quality across systems, identifying inconsistencies, gaps, and anomalies in tracking or reporting - Partner with marketing and operations teams to improve data structure, taxonomy, and naming conventions to ensure reporting accuracy - Support governance efforts by documenting processes and enforcing best practices for data hygiene and tracking implementation - Performance Analysis & Optimization - Conduct ongoing analysis of campaign and content performance across email, web, social, search (SEO/AEO), and paid media channels - Identify trends, insights, and performance drivers to inform campaign and content optimization recommendations - Evaluate audience behaviour, engagement patterns, and conversion pathways to improve campaign effectiveness - Support testing strategies (A/B testing, multivariate testing) and measure impact of optimizations - Insights & Storytelling - Translate complex datasets into clear and concise data visualizations (Excel, PowerPoint, and other tools) and actionable recommendations - Develop narrative-driven reporting (i.e. data storytelling) that connects marketing performance to business outcomes - Prepare executive summaries and presentations that highlight key trends, risks, and opportunities - Cross-Functional Collaboration - Partner with digital strategy and distributed marketing teams to align measurement strategies with business goals - Collaborate with the digital strategy team on data model design, taxonomy, and campaign tracking standards - Act as a subject matter expert on marketing analytics tools and reporting capabilities Company Description Stantec is a global leader in sustainable engineering, architecture, and environmental consulting. The diverse perspectives of our partners and interested parties drive us to think beyond what’s previously been done on critical issues like climate change, digital transformation, and future-proofing our cities and infrastructure. We innovate at the intersection of community, creativity, and client relationships to advance communities everywhere, so that together we can redefine what’s possible. The Stantec community unites approximately 32,000 employees working in over 450 locations across 6 continents.