Title: Global Associate Director, Marketing Science Location: Los Angeles United States Job Description: We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA''s Best-Performing Media Network Globally, and COMvergence''s #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. As an Associate Director on the Marketing Science Measurement and Reporting team, you will develop actionable insights through quantitative analysis, innovative thinking, and industry knowledge to contribute to both tactical and strategic efforts. You will apply your analytical and technical expertise to evolve campaign deliverables that meet client business needs. This role requires managing both people and processes across multiple Marketing Science functions, reporting directly to the Global Director. We are looking for an emerging leader who is comfortable with media data and translating insights into progress against client marketing goals. Areas of Responsibility: - Client Relationship Management: Present findings, insights, and methodological approaches to clients across a variety of presentation opportunities. - Team Operations: Connect across planning, strategy, investment, and technology teams to ensure a holistic understanding of data. - Audience Discovery and Strategy: Develop fluency in audience definition, creation, and strategy using multiple data sources. - Measurement and Reporting: Develop measurement strategies and frameworks, set benchmarks based on historical campaign data, oversee reporting, and surface actionable insights. - Data Strategy and Technology: Build advanced dashboards in visualization tools such as PowerBI and Tableau. Contribute to the Data and Technology Test and Learn roadmap, helping prioritize initiatives tied to business impact. - Thought Leadership: Draft POVs and internal thought leadership on emerging technologies, platforms, and data capabilities. Stay current on industry trends through ongoing research and training. External-Facing Responsibilities: - Build a deep understanding of the client's strategic priorities, key initiatives, and competitive positioning. - Construct clear, compelling, and actionable narratives using sophisticated analytics techniques. - Participate in measurement plan development and execution, including marketing mix modeling and unified measurement approaches. - Ensure timely delivery of all scheduled and ad hoc deliverables. - Recommend and implement research to support consumer insight gathering and strategic planning. - Identify opportunities to continuously improve processes. - Lead, mentor, and develop analysts and managers - Present reports, POVs, and other materials to clients regularly, both remotely and in person. - Contribute to consumer segmentation and audience identification processes. - Design tests to measure the incremental impact of media on business outcomes. - Integrate technology initiatives into the broader learning agenda, ensuring insights ladder up to measurable business outcomes. Desired Experience: - Experience partnering with mid-level and junior clients on key deliverables. - Prior management of teams of 1 or more Marketing Science staff, including Associate Manager and Senior Analyst levels. - Broad experience with behavioral data and syndicated research data sources, including 1st and 3rd party data solutions. - Solid understanding of offline and online channel KPIs across cross-channel analytics. - Application of statistical methods to data analysis, including marketing mix modeling. - Strong foundation in media strategy, budget setting, and channel selection. - Experience managing or applying advanced analytics and statistical methods using code. - Familiarity with AI/ML concepts and their application to marketing measurement. - Working knowledge of privacy regulations, signal loss challenges (cookie deprecation, ID graphs), and data compliance best practices. - Experience creating documentation and developing repeatable, scalable processes. Desired Technical Skills: - Strong proficiency in MS Excel and PowerPoint/Keynote - Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.) - Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRI, LiveRamp) - Syndicated research tools (GfK, MRI, Simmons, Scarborough, IMS, Nielsen, comScore) - Cross-media brand lift research tools (Kantar, Lucid, etc.) - Data visualization tools: Power BI (preferred), Tableau, Datorama, Alteryx - Database design concepts and SQL Requirements: - 5 to 7+ years of experience, preferably in marketing analytics - Demonstrated knowledge in audience-based marketing and data-driven advertising - Strong analytical and critical thinking skills with the ability to clarify and resolve strategic and operational issues related to data - Proven leadership ability and strong client relationship experience - Excellent communication and presentation skills; ability to translate complex data findings into clear, compelling marketing strategies - Familiarity with current data privacy regulations and evolving identity solutions - Ability to train and coach colleagues across areas including analysis, project management, and business writing - Comfortable working in ambiguous situations - Ability to think logically and apply quantitative techniques to problems such as campaign analysis, optimization, data management, and predictive modeling - Bachelor's degree in math, economics, engineering, social sciences, finance, or business/marketing - Agency-side media campaign planning experience is a plus #LI-SO1 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $70,000-$125,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

Role Description The Digital Marketing Analyst owns the analysis and communication of digital marketing performance data, ensuring marketing teams have reliable, actionable insights to inform content and campaign planning, optimization, and reporting. This role leverages existing analytics platforms and dashboards and is responsible for developing and maintaining organizational reports, frameworks, and templates. They will establish standardized measurement frameworks, ensure data integrity, and translate complex data into clear, narrative-driven insights. The Analyst works closely with digital marketing, content strategy, and business line marketing teams to identify trends, evaluate results, support optimization efforts, and communicate performance outcomes to stakeholders. Responsibilities - Data & Reporting Strategy - Establish and document standardized digital marketing KPIs, reporting frameworks, and definitions across campaigns and channels - Design and develop reporting processes and templates to support campaign, business line, and executive-level reporting - Work across the end-to-end marketing reporting ecosystem to consolidate digital marketing data from both custom PowerBI dashboards and platform metrics tools (including but not limited to Hootsuite, HubSpot, Google Search Console, YouTube, LinkedIn) - Collaborate with the Market Planning & Intelligence team to support ongoing dashboard and reporting tool enhancements - Data Governance & Quality - Monitor data quality across systems, identifying inconsistencies, gaps, and anomalies in tracking or reporting - Partner with marketing and operations teams to improve data structure, taxonomy, and naming conventions to ensure reporting accuracy - Support governance efforts by documenting processes and enforcing best practices for data hygiene and tracking implementation - Performance Analysis & Optimization - Conduct ongoing analysis of campaign and content performance across email, web, social, search (SEO/AEO), and paid media channels - Identify trends, insights, and performance drivers to inform campaign and content optimization recommendations - Evaluate audience behaviour, engagement patterns, and conversion pathways to improve campaign effectiveness - Support testing strategies (A/B testing, multivariate testing) and measure impact of optimizations - Insights & Storytelling - Translate complex datasets into clear and concise data visualizations (Excel, PowerPoint, and other tools) and actionable recommendations - Develop narrative-driven reporting (i.e. data storytelling) that connects marketing performance to business outcomes - Prepare executive summaries and presentations that highlight key trends, risks, and opportunities - Cross-Functional Collaboration - Partner with digital strategy and distributed marketing teams to align measurement strategies with business goals - Collaborate with the digital strategy team on data model design, taxonomy, and campaign tracking standards - Act as a subject matter expert on marketing analytics tools and reporting capabilities Company Description Stantec is a global leader in sustainable engineering, architecture, and environmental consulting. The diverse perspectives of our partners and interested parties drive us to think beyond what’s previously been done on critical issues like climate change, digital transformation, and future-proofing our cities and infrastructure. We innovate at the intersection of community, creativity, and client relationships to advance communities everywhere, so that together we can redefine what’s possible. The Stantec community unites approximately 32,000 employees working in over 450 locations across 6 continents.

Title: Global Senior Associate, Marketing Science Location: Los Angeles United States Job Description: We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA''s Best-Performing Media Network Globally, and COMvergence''s #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Marketing Science team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients' business goals. Responsibilities External facing responsibilities: - Executing the measurement plan - Production of campaign reports and analyses according to measurement plans - Development of dashboards in data visualization tools such as Datorama and Tableau - On-going data QA to ensure data used for reporting and analysis is accurate - Development of observations and actionable insights around campaign results - Data storytelling of results and analyses in presentation decks/slides - Presenting reports and proposals to clients during monthly and weekly phone calls Internal facing responsibilities: - Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization. - Keep in front of industry trends and developments by engaging in training Required Skills - Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development - Expertise in audience-based marketing and data-driven advertising - Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution. - Stellar communication skills - Comfortable working in ambiguous situations Education and Experience - A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting - Knowledge of agency-side media campaign planning and execution process is desirable, but not required #LI-CM1 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $45,000-$75,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. Review Our Recruitment Privacy Notice

• Project manage key elements of the campaign and execution plans by partnering with functional marketing teams such as product marketing, content strategy, web, social, email and automation teams • Ensure smooth execution of tactics and alignment to the overall strategy – including digital media, SEO, social media, email marketing, regional activities, and events • Help create and write campaign content including social media posts, emails, landing pages, and advertisements for Facebook, LinkedIn, and Search Engines • Analyze data (campaign results, conversion rates, traffic etc.) to help future marketing strategies • Communicate plans and campaign changes to stakeholders and regional teams across the globe to make sure everyone stays aligned and work is completed on time • Regularly maintain campaign content hubs, tracking boards, and relevant resources for visibility