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Consumer Services Account Director
Location
Argentina
Posted
4 days ago
Salary
0
Seniority
Lead
Job Description
Consumer Services Account Director
Power Digital Marketing
• You'll own a portfolio of 4–6 consumer services accounts — home services, education, financial services, hospitality, insurance, or similar lead-gen-driven businesses. • The currency here is lead quality, not clicks or impressions. • Clients care about CPL, lead-to-close rate, and cost per acquired customer — and they have a sales team that will tell you immediately when the leads aren't any good. • Growth constraints in this vertical tend to be audience or measurement. Finding that constraint and fixing it is most of the job. • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department • Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular focus on lead quality, funnel conversion, and market-level dynamics • Work directly with client sales or operations teams to understand what makes a good lead — and build that definition back into targeting and creative strategy • Own the senior client relationship; QBRs should talk about cost per acquisition, not cost per click • Coordinate paid search, paid social, SEO, local, and creative teams around a single account strategy • Consult on geographic expansion and local market prioritization • Manage retention and expansion; lead renewals; grow MRR • Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk • Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs • Coach analysts and specialists; give direct, specific feedback
Job Requirements
- 6+ years in lead gen or consumer services marketing, agency or in-house
- Understands lead funnel economics: CPL, lead-to-opportunity rate, cost per acquisition, LTV by lead source
- Has worked with clients who have a sales team and knows how to align marketing strategy to what that team can actually close
- Comfortable with paid search-heavy media mixes and local campaign structures
- Familiar with local SEO, GMB, and review strategy — these matter in home services and similar categories
- Understands the difference between lead volume and lead quality, and has experience shifting a client's focus from one to the other
- Track record of retaining and growing accounts
Benefits
- Base salary paid in USD + commission opportunities
- Unlimited Time Off available on day one
- Fully flex work environment: full-remote, in-office, or hybrid
- Healthcare stipend: $50/month to support your healthcare or insurance costs
- National Holidays + 2 Mental Health Recharge Days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
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