Role Description Are you an ambitious relationship builder who thrives on connecting with people and creating new opportunities? We're looking for a Sales Development Representative to join our growing sales team as a high-impact, all-bound pipeline driver. This isn't a siloed inbound or outbound role — you'll own both, working the full top of funnel with equal fluency. You'll be the first impression Thinkific makes on prospective customers, and you'll be expected to operate like a modern, AI-native seller: smart targeting, sharp messaging, fast execution. You'll work closely with our Account Executive team and marketing to help build a qualified pipeline, run signal-based outbound plays, and ensure no inbound lead goes unworked. You'll be expected to use AI tools not as a shortcut, but as a force multiplier — doing more, personalizing better, and moving faster than a traditional SDR. What You'll Do - Own inbound lead qualification: respond fast, qualify rigorously, and book quality meetings for our AE team - Build and execute outbound sequences targeting our ICP, using Clay, Gong, Sales Navigator, and AI-driven research to personalize at scale - Run signal-based prospecting using buying triggers (hiring activity, tech stack changes, funding events, content engagement) to prioritize outreach - Execute multi-channel sequences across email, phone, LinkedIn, etc. - Partner with AEs to align on target accounts, messaging, and pipeline goals - Hit and exceed monthly goals - Continuously test and iterate messaging; bring a hypothesis-driven mindset to what's working and why Qualifications - 1-2 years of SDR/BDR experience in B2B SaaS (bonus points for learning tech, HR tech, or an adjacent space) - Demonstrated ability to self-source pipeline through outbound, not just work inbound queues - Hands-on experience with AI-powered sales tools like Clay, Apollo, Gong etc; you should be able to show us your workflow, not just list the tools you’ve used - Proficiency with Salesforce (or equivalent CRM) and a sequencing tool (Outreach, Salesloft, or Gong) - Strong written communication, your emails sound like you, and your cold calls don't sound like scripts - Genuine curiosity about prospects' businesses and a knack for asking questions that uncover real pain - High accountability: you track your own numbers, know where you stand against goal, and proactively close gaps - Comfortable working in a fast-moving environment Requirements - Career changers: We're open to you if: - You have a background that required high-volume outreach, relationship building, or persuasion (recruiting, fundraising, account management, hospitality, real estate, financial services) - You can articulate clearly why you want to move into tech sales specifically - You're prepared to put in the work during ramp, the first 60 days will be intense Benefits - A competitive compensation package including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan. - Flexible Paid Time Off to maintain mental and physical health. Our team is encouraged to take a minimum 4 weeks of vacation, plus Thinker Holidays (extended long weekends in the summer) and time off for the December holiday season. - Health Benefits and Wellness: Comprehensive benefits starting on Day 1 include health, vision, and dental coverage for you and your family, $3,000 for mental health care, a short-term health plan, and an additional $900/year health or personal spending account. Plus, family friendly benefits include generous parental leave top-ups for up to 32 weeks, as well as fertility coverage and personalized return to work options. - 3 Paid Volunteer Days each year to give back to your community and support the causes you care about. - Flexible Work: Choose to work from home from anywhere in Canada, at our Vancouver HQ, a co-working space, or anywhere there’s wifi for a change of scenery. - AI tools for every Thinker: We’re an AI-forward team, and every employee has access to the tools they need to work smarter, faster, and make a bigger impact. - Learning & Growth: An annual $2,000 CAD Learn and Grow fund for conferences, seminars, or courses, plus training, mentorship, coaching, and internal promotion opportunities. - A home office setup so you’re ready to succeed with a company-owned Macbook Pro and a budget to order a desk, chair, or any accessories to help you work comfortably and productively. - A place where you can bring your whole self to work. We know that different perspectives lead to amazing ideas, more innovation, and, ultimately, our success as a company. We welcome applicants of all backgrounds, experiences, beliefs, identities, and statuses. Whoever you are—we can’t wait to meet you!