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Advanced Specialist, Program Manager – SDR Program
Location
New Jersey
Posted
3 days ago
Salary
$78K - $120K / year
Seniority
Senior
Job Description
Advanced Specialist, Program Manager – SDR Program
Pearson VUE
• Own end-to-end SDR program design, including lead management, qualification standards, and conversion workflows • Define and evolve the SDR program’s role in pipeline creation vs. servicing activities to maximize impact • Translate leadership priorities into scalable SDR processes and operating models • Partner with Sales Leadership to align SDR scope with business goals (pipeline quality, new business, speed-to-lead) • Design and maintain lead routing, qualification, and conversion rules across systems (e.g., Salesforce / 1CRM) • Identify inefficiencies in SDR workflows (manual steps, duplication, data gaps) and implement improvements • Drive automation opportunities to improve speed, consistency, and scalability of lead handling • Standardize SDR playbooks, documentation, and best practices across the program • Own SDR reporting frameworks, dashboards, and KPIs (lead volume, conversion rates, pipeline influence) • Monitor program performance weekly and surface actionable insights to leadership • Ensure accurate attribution of SDR impact across pipeline and revenue • Conduct audits and build mechanisms to improve data hygiene and reporting accuracy • Serve as the central point of coordination across Sales, Marketing, Operations, and external partners • Align on lead sources, campaign inputs, and handoff expectations • Define roles and responsibilities between SDRs and Sales (e.g., qualification vs. pipeline ownership) • Partner with RevOps/Tech to support system enhancements and data structure improvements • Lead initiatives to shift SDRs toward higher-value, proactive pipeline generation • Evaluate program performance and recommend structural or strategic changes • Pilot new approaches (automation, segmentation, outreach models) to improve conversion outcomes • Incorporate feedback from Sales and stakeholders to refine program effectiveness
Job Requirements
- 4+ years in sales operations, program management, or sales development environments
- Strong understanding of lead lifecycle management, CRM systems (Salesforce/1CRM), and pipeline mechanics
- Proven experience building or optimizing programs/processes at scale
- Strong analytical skills with the ability to translate data into actionable business recommendations
- Excellent cross-functional collaboration and communication skills
Benefits
- Pearson’s annual incentive program
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