• Own and execute the full marketing strategy across acquisition, conversion, retention, and brand growth. • Build and manage paid media campaigns across Meta, Google, and other relevant digital channels. • Develop and implement SEO and emerging AI-search (AEO) strategies to drive organic growth. • Create and optimise customer acquisition funnels, landing pages, and website conversion journeys. • Monitor and analyse marketing performance, reporting on key metrics and identifying growth opportunities. • Collaborate with founders and external partners to establish and evolve the company's brand identity and positioning. • Manage marketing budgets and allocate spend effectively to maximise ROI. • Develop customer retention and lifecycle marketing initiatives to improve engagement and lifetime value. • Ensure all marketing activities comply with relevant industry regulations and platform advertising policies. • Leverage AI tools and automation where appropriate to improve efficiency and reduce costs. • Coordinate and manage external freelancers, agencies, or contractors when specialist support is required. • Stay up to date with industry trends, competitor activity, and emerging marketing technologies.

• Own marketing contribution to revenue, traffic, and conversion performance • Drive store traffic, digital revenue, and customer growth • Execute promotions and campaign strategies aligned to business goals • Partner with Finance on ROI and budget optimization • Build dashboards and performance reporting cadence • Define enterprise marketing strategy across all markets • Translate business goals into marketing roadmaps • Establish campaign and product launch planning cadence • Shift organization to proactive planning model • Own brand strategy and positioning • Oversee campaigns, content, and creative production • Ensure consistency across markets • Partner with retail leadership to drive store performance • Align marketing with in-store execution and promotions • Ensure strategies are executable at the field level • Partner with product and supply chain on launches • Align marketing with inventory and assortment strategies • Support demand generation for key products • Lead and scale marketing organization across key functions • Build talent pipeline and succession plans • Drive performance management and accountability • Define KPIs tied to revenue and customer metrics • Build data-driven marketing culture • Use insights to refine strategy • Ensure compliance with marketing regulations • Protect brand integrity across markets

Role Description Are you ready to shape the future of AI-powered search for governments and public institutions around the world? Elastic, the Search AI Company, is seeking a senior marketing executive to lead our Global Public Sector go-to-market strategy — a high-impact, highly visible role at the intersection of regional execution and global vision. As Sr. Director of Global Public Sector Marketing, you will own the U.S. Public Sector marketing motion while simultaneously setting and influencing the global public sector strategy from day one. This is a builder's role: you'll drive immediate business results in the U.S. while laying the strategic and organizational groundwork for a world-class global public sector marketing function. Full ownership of that global organization is the long-term trajectory for the right leader. This role reports directly to the Vice President of Global Growth and Experiential Marketing. What You Will Be Doing - Set and influence the global public sector marketing strategy — including frameworks, playbooks, and investment priorities — collaborating across geos and senior stakeholders to shape the direction of the segment worldwide, with full organizational ownership as the function is built out. - Own U.S. Public Sector marketing end-to-end, driving pipeline generation, brand awareness, partner marketing, and executive programs that deliver measurable impact against sales targets. - Partner cross-functionally with government affairs, capture development, sales, product marketing, engineering, and executive leadership to ensure a unified, high-impact go-to-market across the segment. - Architect and lead integrated, multichannel demand generation programs — including ABM, field events, ElasticON, trade shows, webinars, and executive engagement — designed to capture mindshare and accelerate pipeline. - Orchestrate the development of public sector-specific content and sales enablement assets that support the full buyer journey, from awareness through close. - Build a segment-wide thought leadership and brand presence through public relations, speaking engagements, industry influencer relationships, and social media. - Develop the global partner marketing strategy for the segment, ensuring alignment with Elastic's growing partner ecosystem. - Establish the metrics, reporting cadence, and optimization frameworks to demonstrate marketing's contribution to pipeline and revenue — and scale them as the organization grows. Qualifications - 12+ years of progressive public sector technology marketing experience, with demonstrated success operating at both a strategic and executional level. - A builder's mindset with executive-level strategic instincts — you can define where we need to go, influence the global agenda, and personally drive the work to get there. - Deep fluency in the U.S. Public Sector landscape; exposure to international public sector markets is a strong plus as we build toward a global model. - Proven ability to set strategy, build consensus, and influence without authority across sales, product, engineering, and executive stakeholders in a matrixed environment. - Expertise across the full marketing mix: demand generation, ABM, field marketing, partner marketing, content, and executive programs. - Exceptional communication skills and executive presence — equally comfortable shaping strategy in the boardroom and engaging with agency CIOs, program managers, and systems integrators in the field. - The analytical rigor to evaluate complex, multi-variable environments and exercise sound judgment on priorities, investments, and tradeoffs. - Proven ability to thrive in a fast-moving, high-growth environment — energized by ambiguity and the opportunity to build something meaningful. - Willingness to travel approximately 25% of the time. Compensation - Compensation for this role is in the form of base salary. This role does not have a variable compensation component. - The typical starting salary range for new hires in this role is $200,400 — $316,900 USD. - In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply: $240,300 — $380,200 USD. - An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. - Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. - Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being. Benefits - Competitive pay based on the work you do here and not your previous salary. - Health coverage for you and your family in many locations. - Ability to craft your calendar with flexible locations and schedules for many roles. - Generous number of vacation days each year. - Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service. - Up to 40 hours each year to use toward volunteer projects you love. - Embracing parenthood with a minimum of 16 weeks of parental leave.

• Developing and executing the company’s marketing strategy across brand, user acquisition, retention, and lifecycle marketing. • Owning growth performance metrics and driving sustainable customer acquisition through both paid and organic channels. • Building, managing, and mentoring the marketing team while fostering a high-performance culture. • Managing marketing budgets, resource allocation, and growth investments to maximise ROI. • Establishing scalable operational processes, systems, and workflows that support rapid company growth. • Working closely with founders and leadership to define strategic priorities and execute company objectives. • Driving cross-functional collaboration between product, marketing, operations, compliance, and external partners. • Analysing performance data, market trends, and customer insights to inform decision-making and growth initiatives. • Taking ownership of key operational functions, ensuring efficient execution across a distributed remote team. • Identifying new market opportunities, growth channels, partnerships, and revenue-generating initiatives. • Supporting fundraising, investor communications, and strategic planning activities as required. • Leading special projects and company-wide initiatives in a fast-moving startup environment.