• Shape the company’s vision, growth engine, and market presence from day one • Combine strategic leadership with hands-on execution, turning data, creativity, and experimentation into measurable business results • Co-creating the company, product and go-to-market strategy together with the founding team • Defining the brand positioning, communication strategy and market narrative for a cardio-metabolic health company • Designing and executing a full-funnel marketing strategy covering awareness, acquisition, conversion, retention and patient engagement • Building and optimizing acquisition funnels across Google, Meta, e-mail, remarketing and other relevant digital channels • Developing marketing automation processes that support patient education, onboarding, activation, reactivation and long-term engagement • Creating a data-driven growth model based on key metrics such as CAC, LTV, ROI, conversion rate, retention, churn and activation • Building a multi-channel content and communication ecosystem across video, social media, expert content, blog, e-mail, paid ads and landing pages • Translating complex cardio-metabolic topics into clear, trustworthy and engaging communication for patients and business partners • Developing educational campaigns around prevention, diagnostics, lifestyle change, obesity, diabetes, hypertension, cardiovascular risk and metabolic health • Building credibility through expert-led content, medical authorities, partnerships and PR activities • Designing and testing messaging, landing pages, funnels and campaigns through structured experimentation and A/B testing • Working closely with medical, product, sales and operations teams to align marketing with product experience and patient needs • Recruiting and leading a high-performing marketing team across performance, content, creative, analytics and partnerships • Managing external partners, agencies, creators, experts and media relationships when needed • Ensuring that all marketing activities comply with healthcare advertising, data protection, and medical communication standards in Poland and the EU.

Role Description The Director of Marketing Analytics will lead marketing measurement and performance insight generation across lines of business. This role is responsible for evaluating the effectiveness and efficiency of marketing activity across paid, earned, and owned channels, and for translating data into actionable recommendations that improve business outcomes. This role is intentionally both strategic and hands-on. The Director will provide leadership on marketing measurement strategy, advise senior stakeholders, and shape how analytics supports decision-making across the organization. At the same time, this role will be expected to personally lead complex analyses, refine measurement frameworks, improve dashboards and reporting, interpret performance trends, and generate clear recommendations on what is working, what is not, and where Ascensus should adjust. The ideal candidate brings deep expertise in offline and brand analytics, web analytics, attribution, experimentation, and performance reporting. This individual will champion innovation in insight generation, expand analytics enablement through self-service reporting, apply AI to improve the speed and quality of analytics work, and serve as a trusted thought partner to Marketing Leadership in support of Ascensus OKRs and growth priorities. Qualifications - 8–12+ years of experience in marketing analytics, marketing science, digital analytics, insights, or a closely related field, with significant responsibility for both strategic direction and direct analytical execution. - Deep expertise in cross-channel marketing measurement across paid, earned, and owned channels, with strong experience in performance analysis, attribution, experimentation, and ROI evaluation. - Strong hands-on experience with web analytics, dashboarding, and performance reporting, including tools such as Google Analytics, Adobe Analytics, Power BI, Looker, Tableau, or comparable platforms. - Strong technical fluency in analytics tools and methods, including SQL and experience with Python, R, or similar analytical tools. - Demonstrated ability to interpret complex data, identify business implications, and communicate recommendations clearly to senior stakeholders. - Experience working in a complex, matrixed, or multi-line-of-business environment preferred. - Experience in financial services or another regulated industry preferred. Knowledge of marketing data governance, privacy expectations, and related controls is also preferred. - Bachelor’s degree required; advanced degree preferred. Requirements - Lead the overall approach to marketing measurement across paid, earned, and owned channels, ensuring Ascensus has a clear and practical framework for understanding performance, efficiency, and business impact. - Establish and strengthen web analytics as a core capability for the marketing organization, including measurement planning, tagging and taxonomy standards, event and conversion tracking, and reporting that connects website activity to lead generation, funnel progression, and commercial impact. - Personally conduct and lead high-value analysis on campaign performance, channel effectiveness, audience behavior, brand visibility, and marketing contribution to business outcomes. - Serve as the subject matter expert on offline and brand analytics, bringing a strong point of view on how brand, PR, media visibility, organic discovery, and broader awareness efforts should be measured and interpreted. - Build, improve, and govern self-service dashboards and reporting that enable marketers and leaders to monitor performance, identify trends, and act more quickly. - Lead the continued development of attribution, experimentation, and advanced measurement approaches that improve decision quality and marketing investment allocation. - Use AI to improve analytics workflows and insight generation, including applications that accelerate data preparation, dashboard creation, pattern detection, summarization, and interpretation of results. - Provide clear interpretation of performance and translate data into concise, decision-ready recommendations for Marketing Leadership and other senior stakeholders. - Partner closely with Marketing Technology, Data, IT, Finance, Sales-related stakeholders, and line-of-business marketing partners to improve data quality, reporting consistency, KPI alignment, and closed-loop visibility into marketing performance. Benefits - The national average salary range for this role is $140K-200K in base pay, exclusive of any bonuses and benefits. - Other rewards and benefits may include: 401(k) match, Medical, Dental, Vision, Paid-Time-Off, etc.

Role Description The Director of Marketing will lead the development of SBCC's external presence, engagement strategy, and marketing infrastructure to support growth across defense and industry ecosystems. You will design and execute practical marketing playbooks across key areas including: - Account engagement - Industry outreach - Event strategy - Content development This role will also own the marketing technology stack and help introduce greater rigor, consistency, and measurability into how SBCC engages with Defense, Federal, and Commercial partners and stakeholders. The ideal candidate is a hands-on builder and operator. We are looking for someone who can: - Create structure where little exists today - Execute alongside a lean team - Translate high-level objectives into actionable campaigns and systems Experience with account-based marketing (ABM) is valuable, but success in this role will depend more on the ability to operationalize marketing, drive external engagement, and support relationship-based growth. Qualifications - Bachelor's degree - 7+ years of experience in B2B, commercial, or ABM-focused marketing roles - Demonstrated success building and executing account-based marketing programs tied to revenue outcomes - Experience driving growth in long-cycle, complex sales environments (e.g., enterprise, dual-use tech, defense, or industrial markets) - Proven ability to translate technical offerings into compelling market-facing narratives - Strong experience with CRM, marketing automation, and pipeline analytics Requirements - 10+ years of relevant experience (preferred) - Master's degree (preferred) - Experience supporting commercial expansion for dual-use or defense-adjacent technologies (preferred) - Background in sales enablement, capture strategy, or business development alignment (preferred) - Familiarity with security-conscious environments and marketing constraints (preferred) Benefits - Remote work environment - Travel <10% (primarily industry events and strategic account engagement) Core Competencies - Builder mindset with demonstrated ability to create structure and scale marketing functions in early or growth-stage environments - Comfortable operating in ambiguity and adapting quickly in fast-moving, high-growth settings - Strategic and commercially oriented, with a strong focus on execution and measurable outcomes - Ability to connect marketing efforts to pipeline and revenue, particularly in relationship-driven environments - Strong understanding of account-based marketing, long sales cycles, and enterprise buying dynamics - Experience with CRM and marketing automation systems (e.g., Salesforce, HubSpot, or similar) - Exceptional communicator, able to simplify complex concepts for diverse audiences and stakeholders - Strong judgment and professionalism in high-visibility external engagements

• Develop and refine the go-to-market strategy for our investigative background screening solutions. • Define and implement customer segmentation, positioning, and messaging. • Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS). • Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach. • Work directly with the Founder and executive leadership to drive revenue and growth initiatives. • Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue. • Oversee content marketing, SEO, and paid advertising to generate high-quality leads. • Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok). • Implement lead generation strategies that convert visitors into paying customers. • Manage email marketing, automation workflows, and audience segmentation. • Optimize website UX, conversion funnels, and content strategy for higher engagement. • Conduct A/B testing, analyze performance data, and adjust strategies accordingly. • Serve as the brand ambassador, ensuring consistent messaging across all platforms. • Write, edit, and oversee press releases, blog posts, and thought leadership content. • Secure media coverage and industry recognition through PR outreach. • Identify networking and sponsorship opportunities for company exposure. • Transition from working with agencies to building an internal high-performing marketing team. • Hire, mentor, and manage content creators, designers, and digital marketers. • Foster a data-driven, results-oriented marketing culture. • Collaborate with sales, product, and executive teams to align marketing with business goals. • Maintain accountability for marketing team performance and growth KPIs.