Role Description Are you ready to shape the future of AI-powered search for governments and public institutions around the world? Elastic, the Search AI Company, is seeking a senior marketing executive to lead our Global Public Sector go-to-market strategy — a high-impact, highly visible role at the intersection of regional execution and global vision. As Sr. Director of Global Public Sector Marketing, you will own the U.S. Public Sector marketing motion while simultaneously setting and influencing the global public sector strategy from day one. This is a builder's role: you'll drive immediate business results in the U.S. while laying the strategic and organizational groundwork for a world-class global public sector marketing function. Full ownership of that global organization is the long-term trajectory for the right leader. This role reports directly to the Vice President of Global Growth and Experiential Marketing. What You Will Be Doing - Set and influence the global public sector marketing strategy — including frameworks, playbooks, and investment priorities — collaborating across geos and senior stakeholders to shape the direction of the segment worldwide, with full organizational ownership as the function is built out. - Own U.S. Public Sector marketing end-to-end, driving pipeline generation, brand awareness, partner marketing, and executive programs that deliver measurable impact against sales targets. - Partner cross-functionally with government affairs, capture development, sales, product marketing, engineering, and executive leadership to ensure a unified, high-impact go-to-market across the segment. - Architect and lead integrated, multichannel demand generation programs — including ABM, field events, ElasticON, trade shows, webinars, and executive engagement — designed to capture mindshare and accelerate pipeline. - Orchestrate the development of public sector-specific content and sales enablement assets that support the full buyer journey, from awareness through close. - Build a segment-wide thought leadership and brand presence through public relations, speaking engagements, industry influencer relationships, and social media. - Develop the global partner marketing strategy for the segment, ensuring alignment with Elastic's growing partner ecosystem. - Establish the metrics, reporting cadence, and optimization frameworks to demonstrate marketing's contribution to pipeline and revenue — and scale them as the organization grows. Qualifications - 12+ years of progressive public sector technology marketing experience, with demonstrated success operating at both a strategic and executional level. - A builder's mindset with executive-level strategic instincts — you can define where we need to go, influence the global agenda, and personally drive the work to get there. - Deep fluency in the U.S. Public Sector landscape; exposure to international public sector markets is a strong plus as we build toward a global model. - Proven ability to set strategy, build consensus, and influence without authority across sales, product, engineering, and executive stakeholders in a matrixed environment. - Expertise across the full marketing mix: demand generation, ABM, field marketing, partner marketing, content, and executive programs. - Exceptional communication skills and executive presence — equally comfortable shaping strategy in the boardroom and engaging with agency CIOs, program managers, and systems integrators in the field. - The analytical rigor to evaluate complex, multi-variable environments and exercise sound judgment on priorities, investments, and tradeoffs. - Proven ability to thrive in a fast-moving, high-growth environment — energized by ambiguity and the opportunity to build something meaningful. - Willingness to travel approximately 25% of the time. Compensation - Compensation for this role is in the form of base salary. This role does not have a variable compensation component. - The typical starting salary range for new hires in this role is $200,400 — $316,900 USD. - In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply: $240,300 — $380,200 USD. - An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. - Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. - Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being. Benefits - Competitive pay based on the work you do here and not your previous salary. - Health coverage for you and your family in many locations. - Ability to craft your calendar with flexible locations and schedules for many roles. - Generous number of vacation days each year. - Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service. - Up to 40 hours each year to use toward volunteer projects you love. - Embracing parenthood with a minimum of 16 weeks of parental leave.

• Developing and executing the company’s marketing strategy across brand, user acquisition, retention, and lifecycle marketing. • Owning growth performance metrics and driving sustainable customer acquisition through both paid and organic channels. • Building, managing, and mentoring the marketing team while fostering a high-performance culture. • Managing marketing budgets, resource allocation, and growth investments to maximise ROI. • Establishing scalable operational processes, systems, and workflows that support rapid company growth. • Working closely with founders and leadership to define strategic priorities and execute company objectives. • Driving cross-functional collaboration between product, marketing, operations, compliance, and external partners. • Analysing performance data, market trends, and customer insights to inform decision-making and growth initiatives. • Taking ownership of key operational functions, ensuring efficient execution across a distributed remote team. • Identifying new market opportunities, growth channels, partnerships, and revenue-generating initiatives. • Supporting fundraising, investor communications, and strategic planning activities as required. • Leading special projects and company-wide initiatives in a fast-moving startup environment.

• Shape the company’s vision, growth engine, and market presence from day one • Combine strategic leadership with hands-on execution, turning data, creativity, and experimentation into measurable business results • Co-creating the company, product and go-to-market strategy together with the founding team • Defining the brand positioning, communication strategy and market narrative for a cardio-metabolic health company • Designing and executing a full-funnel marketing strategy covering awareness, acquisition, conversion, retention and patient engagement • Building and optimizing acquisition funnels across Google, Meta, e-mail, remarketing and other relevant digital channels • Developing marketing automation processes that support patient education, onboarding, activation, reactivation and long-term engagement • Creating a data-driven growth model based on key metrics such as CAC, LTV, ROI, conversion rate, retention, churn and activation • Building a multi-channel content and communication ecosystem across video, social media, expert content, blog, e-mail, paid ads and landing pages • Translating complex cardio-metabolic topics into clear, trustworthy and engaging communication for patients and business partners • Developing educational campaigns around prevention, diagnostics, lifestyle change, obesity, diabetes, hypertension, cardiovascular risk and metabolic health • Building credibility through expert-led content, medical authorities, partnerships and PR activities • Designing and testing messaging, landing pages, funnels and campaigns through structured experimentation and A/B testing • Working closely with medical, product, sales and operations teams to align marketing with product experience and patient needs • Recruiting and leading a high-performing marketing team across performance, content, creative, analytics and partnerships • Managing external partners, agencies, creators, experts and media relationships when needed • Ensuring that all marketing activities comply with healthcare advertising, data protection, and medical communication standards in Poland and the EU.

• Own Ignite Reading's comprehensive annual marketing plan and budget, setting clear goals, KPIs, and resource allocations aligned to district adoption and renewal targets • Serve as a member of the Senior Leadership Team, contributing to organizational strategy and representing the marketing function at the executive level, ensuring marketing efforts are grounded in data and aligned with organizational capacity • Partner closely with the VP of Partnerships to align demand generation activities and events with sales pipeline goals • Build, manage, and mentor a high-performing internal team while overseeing external contractor relationships to ensure that marketing is reaching the right audience with the right message at the right time • In partnership with the Senior Manager of Demand Generation, own and optimize the full demand generation funnel, from top-of-funnel awareness activity (including SEO/SEM/GEO/AEO, advertising) to generate new prospects through marketing qualified lead (MQL) handoff to the sales team • Design and execute multi-channel campaigns targeting Ignite Reading’s ICP of district-level decision-makers (including assistant superintendents, Directors of Curriculum, Chief Academic Officers, and other K-12 leaders) with messaging that reflects a deep understanding of the K–12 procurement cycle and buying dynamics • Oversee the marketing instance and use of HubSpot, ensuring it is leveraged properly to build and manage marketing automation workflows, lead scoring, segmentation, nurture campaigns, and attribution reporting, including with accurate dashboards aligned to marketing goals and KPIs • Analyze funnel performance and campaign ROI; use insights to continuously optimize spend and improve conversion at each stage, and ensure the team is focused on what drives the greatest results • Drive both new district adoption and renewal/expansion within existing district partnerships through targeted lifecycle marketing programs • Own and steward the Ignite Reading brand, ensuring a cohesive narrative that powerfully communicates our model and its impact on improving reading outcomes for all students in the lower elementary grades • Partner with the Director of Content to develop and refine core messaging frameworks, value propositions, and storytelling, including SEO-driven content, thought leadership, and nurture campaigns that resonate with district administrators, education leaders, and key stakeholders. • Direct the creation of high-quality content across all formats, including written, visual / graphic design, and video, ensuring alignment with brand standards, brand vision, and strategic goals. • Oversee PR agency relationships to build Ignite Reading's media presence, thought leadership, and reputation in the K–12 education sector • Ensure consistent brand application across all channels: website, social media, email, events, sales collateral, and earned media by directing graphic design and external contractors for digital, web, and videography assets • Champion the use of impact data, case studies, and district success stories to build credibility and social proof with prospective partners • Oversee the Events Manager in planning and executing a strategic conference and event presence that maximizes brand visibility and lead generation among K–12 decision-makers • Partner with the CEO and co-founder to build and sustain a thought leadership platform, including content strategy, media presence, and speaking opportunities that elevates their individual profiles while reinforcing and advancing the company's brand positioning • Collaborate with the policy team to develop communications strategies that amplify advocacy efforts, engage key stakeholders, and build public understanding around the company's policy priorities and positions • Ensure that internal communications are aligned with the brand narrative so every Ignite Reading staff member is a compelling, cohesive ambassador for our mission.