• Own conversion rate optimisation across the e-commerce funnel from first website visit to closed sale • Define and execute the product roadmap for our martech team • Drive experimentation and data-driven decision making • Reduce cost and manual effort in marketing and inside sales through smarter automation and AI-powered workflows • Evaluate and introduce new tools and platforms, balancing build versus buy decisions • Establish product culture and ways of working in a team that has not had a dedicated PM before • Collaborate cross-functionally with engineers, designers, and growth, marketing, and inside sales stakeholders

• Take founder-written product notes and decompose them into epics, stories, and engineering-ready work items. • Combine epics into releases with realistic dates. Defend the dates against scope creep and against unrealistic compression. • Maintain the release plan as a living document. When reality shifts, the plan shifts with it, transparently. • Write the acceptance criteria for every epic. What "done" looks like is your call, anchored to the product note. • Define release readiness: what must be true before a release ships. Test coverage, behaviour-equivalence verification, governance hooks, customer-facing documentation. • Sign off on epics before they go to release. No epic ships without your acceptance. • Make day-to-day prioritization calls within a release: which bug first, which epic blocks which, what gets cut when the math doesn't work. • Escalate to founders only when a decision crosses the strategic line. Inside that line, you decide. • Review the product every single day. Use it like a customer would. Find the issues before customers do, and route them to the right engineer. • Maintain a running quality bar that the team can point at. "Would I demo this today?" is the test. • Own the scrum calls: planning, daily stand-ups, retrospectives. • Own the release process end-to-end: cut, validate, ship, post-release review. • Coordinate with DevOps and engineering on the deployment pipeline. Keep it clean and repeatable. • The founders set the release. You ship it. • Surface blockers and risks with enough lead time to mitigate. No surprises on release day. • After every release: what shipped, what landed, what didn't, what needs iteration. Write the retro, share it, and apply the lessons.

• Owning entire Flooid products or significant product areas, driving business impact. • Setting a clear vision for the product and developing a comprehensive product strategy that outlines how to meet the customers’ demands and defines the user experience, technical requirements, feature sets, and pricing structures. • Advocating for the product’s vision, gaining executive buy-in, and proactively aligning the stakeholders and strategy. • Guiding and mentoring junior members of the Product Management team. • Understanding and applying product lifecycle management tools, frameworks, and concepts. • Conducting thorough market research to identify market opportunities, assess competition, and understand customer preferences that inform product features and positioning. • Identifying customer needs and pain points by engaging in customer interviews, surveys, and user testing. • Overseeing the product development process, including developing a feature roadmap, setting timelines and milestones, and managing schedule, scope, and budget of release deliverables. • Creating, maintaining, and prioritizing the product backlog based on customer needs, business goals, and technical feasibility. • Driving cross-functional collaboration with various departments/teams to translate product requirements into tangible results and communicating effectively to ensure alignment on objectives and deliverables. • Collaborating with Marketing to define target customer segments, positioning, and messaging. • Evangelising and demonstrating Flooid’s products with internal and external customers. • Monitoring key product metrics and gathering feedback to evaluate the success of the product. • Using data-driven insights to make informed decisions about feature enhancements, updates, and future iterations. • Addressing complex product challenges requiring high-level decision-making with limited direct oversight.

• Own and drive the strategic product roadmap for shipping insurance products, balancing user needs, market opportunities, and business profitability goals • Design and implement engagement mechanisms, growth strategies, and monetization frameworks to systematically increase ACV and LTV • Partner with users and leverage data analytics to understand explicit and latent needs in the shipping insurance space, identifying opportunities for new product development • Collaborate with high-performing engineering, marketing, and business development teams to ensure scalable product delivery that drives both user satisfaction and commercial success • Establish, monitor, and measure success metrics including monetization, user engagement, retention rates, and product adoption, integrating behavioral data and user feedback to drive continuous improvement • Make data-driven decisions across multiple domains—from product features to pricing strategies to user acquisition—that optimize both user experience and business outcomes • Author and review Product Requirement Documents (PRDs) for complex B2B and B2C features, ensuring clear communication of user needs and business objectives • Collaborate with team members, fostering a culture of user-centricity, innovation, and commercial excellence in the Personal products vertical