Role Description We're looking for a Senior Product Manager - Growth & Monetization to own our purchase flows, pricing surfaces, and conversion mechanics that turn interested users into paying members. Beyond the consumer-facing experience, you'll also own the monetization capabilities that power it. - Drive the product vision for how we model offers, configure pricing, and build internal tooling. - Lead a cross-functional pod (Mobile, Web, Backend, QA, Design) and partner closely with Marketing, Data, and vertical teams. - Report to the Director of Product Management, Growth, and work across Hunt, Offroad, Backcountry, and Fish verticals. Qualifications - Eight (8) years of relevant experience, with at least four (4) years in product management at a consumer-facing mobile software company. - Proven experience with subscription monetization: paywalls, pricing surfaces, checkout flows, or in-app purchase. - Strong experimentation instincts: designed and interpreted A/B tests that drove real decisions. - Fluency with data: able to pull own analysis, spot patterns, and translate metrics into product strategy. - Demonstrated use of AI tools to accelerate product workflows. - Clear, concise communicator: written and verbal with a track record of influencing without authority. - Comfortable operating in fast-moving environments with ambiguity and competing priorities. - A shared passion for and ability to demonstrate onX’s Company Values. Requirements - Permanent US work authorization is a condition of employment with onX. - Ability to travel quarterly for multiple days to a corporate office or other onX strategic location. Benefits - Competitive salaries, annual bonuses, equity, and opportunities for growth. - Comprehensive health benefits, including a no-monthly-cost medical plan. - Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents. - 401k matching at 100% for the first 3% you save and 50% from 3-5%. - Company-wide outdoor adventures and amazing outdoor industry perks. - Annual “Get Out, Get Active” funds to fuel your active lifestyle. - Flexible time away package that includes PTO, STO, VTO, and paid holidays.

• Collaborating with cross-functional teams to define product goals, requirements, and roadmaps aligned with organizational objectives. • Creating Product Requirement Documents (PRDs), defining features with precise acceptance criteria, and developing additional essential product documentation. • Engaging with customers and internal stakeholders to comprehend use cases, challenges, and desired outcomes effectively. • Enhancing usability experiences across metrics, dashboards, APIs, alerts, and analytics without compromising functionality or quality. • Simplifying the product portfolio by consolidating, rationalizing, and executing EOL initiatives in collaboration with engineering and business stakeholders. • Analyzing customer feedback, product usage, and market trends to identify opportunities, prioritize investments, define success metrics, and measure customer impact.

• Own the Vision • Tell the Story • Execute with Excellence • Partner to Win

• Contribute to the Creators Product Roadmap – Partner with product leadership to help shape and execute the roadmap for HighLevel's Courses platform, serving 1.1M+ monthly active learners, with a focus on engagement, completion, and retention in a B2B2C environment. • Own Defined Areas of the Learner Journey – Take end-to-end ownership of specific segments of the learner experience — from first course interaction through completion and repeat engagement — identifying friction points and opportunities to improve learner outcomes. • Support Learner Growth & Monetization – Contribute to initiatives that improve learner adoption, stickiness, and outcomes while supporting revenue expansion through better course discovery, consumption, and progression experiences. • Deliver Core Learning Experiences – Lead the development of features that enhance course creation, consumption, progress tracking, and learner success at scale. • Champion UI/UX Excellence – Partner closely with design and engineering to deliver intuitive, accessible, and mobile-friendly learning experiences with a strong emphasis on usability and performance. • Experiment & Optimize – Design, execute, and analyze A/B tests to validate hypotheses, improve engagement metrics, and optimize learner journeys across web and mobile. • Support Scale & Reliability – Contribute to ongoing improvements in platform scalability, performance, and reliability to support a large and growing learner base. • Collaborate Cross-Functionally – Work across engineering, design, data, marketing, and customer-facing teams to drive adoption and improve learner satisfaction. • Leverage Data for Decisions – Use analytics and experimentation insights to prioritize roadmap investments and measure product impact. • Deliver Outcomes, Not Just Features – Drive measurable improvements in learner engagement, retention, completion rates, and overall platform growth within your areas of ownership. • Support Activation & First-Value Initiatives – Contribute to identifying and optimizing learner activation milestones (e.g., first lesson completed, first course finished) that correlate with long-term retention and monetization. • Track Metrics & Business Impact – Own and report on success metrics for your areas, including learner activation rate, course completion rate, time-to-first-value, retention cohorts, and revenue per learner, using data to continuously refine product strategy.