• Collaborating with cross-functional teams to define product goals, requirements, and roadmaps aligned with organizational objectives. • Creating Product Requirement Documents (PRDs), defining features with precise acceptance criteria, and developing additional essential product documentation. • Engaging with customers and internal stakeholders to comprehend use cases, challenges, and desired outcomes effectively. • Enhancing usability experiences across metrics, dashboards, APIs, alerts, and analytics without compromising functionality or quality. • Simplifying the product portfolio by consolidating, rationalizing, and executing EOL initiatives in collaboration with engineering and business stakeholders. • Analyzing customer feedback, product usage, and market trends to identify opportunities, prioritize investments, define success metrics, and measure customer impact.

• Own the Vision • Tell the Story • Execute with Excellence • Partner to Win

• Contribute to the Creators Product Roadmap – Partner with product leadership to help shape and execute the roadmap for HighLevel's Courses platform, serving 1.1M+ monthly active learners, with a focus on engagement, completion, and retention in a B2B2C environment. • Own Defined Areas of the Learner Journey – Take end-to-end ownership of specific segments of the learner experience — from first course interaction through completion and repeat engagement — identifying friction points and opportunities to improve learner outcomes. • Support Learner Growth & Monetization – Contribute to initiatives that improve learner adoption, stickiness, and outcomes while supporting revenue expansion through better course discovery, consumption, and progression experiences. • Deliver Core Learning Experiences – Lead the development of features that enhance course creation, consumption, progress tracking, and learner success at scale. • Champion UI/UX Excellence – Partner closely with design and engineering to deliver intuitive, accessible, and mobile-friendly learning experiences with a strong emphasis on usability and performance. • Experiment & Optimize – Design, execute, and analyze A/B tests to validate hypotheses, improve engagement metrics, and optimize learner journeys across web and mobile. • Support Scale & Reliability – Contribute to ongoing improvements in platform scalability, performance, and reliability to support a large and growing learner base. • Collaborate Cross-Functionally – Work across engineering, design, data, marketing, and customer-facing teams to drive adoption and improve learner satisfaction. • Leverage Data for Decisions – Use analytics and experimentation insights to prioritize roadmap investments and measure product impact. • Deliver Outcomes, Not Just Features – Drive measurable improvements in learner engagement, retention, completion rates, and overall platform growth within your areas of ownership. • Support Activation & First-Value Initiatives – Contribute to identifying and optimizing learner activation milestones (e.g., first lesson completed, first course finished) that correlate with long-term retention and monetization. • Track Metrics & Business Impact – Own and report on success metrics for your areas, including learner activation rate, course completion rate, time-to-first-value, retention cohorts, and revenue per learner, using data to continuously refine product strategy.

Title: Associate Director of Product Location: Ann Arbor United States Modes of Work Hybrid Full/Part Time Full-Time Regular/Temporary Regular FLSA Status Exempt Organizational Group Vp Acad Innovation Department Center for Academic Innovation Salary $120,000.00 - $130,000.00 Career Interest Information Technology Job Description: Who We Are Through curricular innovation, tools for student success, and educational research and analytics, the University of Michigan Center for Academic Innovation is building the future of education. Our vision is a future in which education connects and empowers learners everywhere to reach their full potential throughout their lives. To realize our vision, we make it our mission to collaborate across campus and around the world to create equitable, lifelong educational opportunities for learners everywhere. About the Marketing & Market Strategy Team The Marketing and Market Strategy team works with all the center's teams to help enhance the center's awareness and reputation, lead enrollments in online learning experiences, lead user experience and product design, and conduct market research. The product management function within the team is responsible for advancing the Michigan Online product and technical ecosystem through squad-based, collaborative, multidisciplinary teamwork. Responsibilities* Product Strategy & Leadership - Translate executive priorities into a cohesive product vision and outcome-driven roadmap that balances learner needs, institutional goals, and technical scalability. - Partner with the Chief Marketing Officer (CMO), Chief Learning Officer (CLO), Chief Technology Officer (CTO), and colleagues to ensure Michigan Online initiatives drive measurable institutional impact (e.g., learner reach, engagement). - Operate as a senior contributor within Michigan Online cross-functional squads, supporting discovery and owning key delivery outcomes. - Contribute to the overall Michigan Online ecosystem strategy that balances the needs of diverse stakeholders, including global lifelong learners, U-M students, and U-M faculty/administrators. Product Management Practice - Mature the Product Operating Model across the center, collaborating with senior leadership and peers to advance an outcome-oriented mindset. - Build a culture of discovery, leveraging user research, rapid iteration, and data-informed decision-making in collaboration with research colleagues and squad teams. - Engage with users and stakeholders to understand product needs and value drivers, including representing Michigan Online at on campus and off campus events. - Form strong partnerships with engineering and UX design colleagues and other disciplines to sustain empowered, cross-functional product squads. - Execute and refine product management processes (discovery and delivery documentation, opportunity prioritization, etc.) to increase the velocity of value delivery. - Define and champion key metrics for Michigan Online; establish a framework for experimentation and evaluation of progress against strategic priorities/outcomes. Team Supervision - Supervise and mentor current product manager, with the potential for future team growth - Manage team member workload; establish, share, and monitor priorities; review their work for strategic alignment and quality. - Provide mentorship, identify and suggest relevant professional development opportunities, and adhere to CAI performance management processes. - Maintain a team environment that is respectful and upholds U-M Workplace Values by setting clear expectations for behavior, and leading team and individual conversations. What You'll Do The Center for Academic Innovation is seeking a strategic and collaborative Associate Director of Product to help shape the future of Michigan Online-the university's platform for online and lifelong learning. This individual will lead and grow our product management function, working closely with engineering, user experience design, and other partners to support high-performing, cross-functional product squads. The Associate Director of Product will bring a discovery mindset and a strong focus on achieving outcomes. They will initially serve as a hands-on product leader and supervisor for our existing product manager, helping to scale a product culture across the center. This position reports to the Chief Marketing Officer. Required Qualifications* - Bachelor's degree or equivalent combination of education and experience; advanced degrees or relevant certifications (e.g., Agile, Product Management, UX) are a plus. - 6-8 years of experience in product management consistent with the `product operating model,' with at least 2 years in a leadership or mentoring role. - Demonstrated success owning products end-to-end-from vision through launch, iteration, and retirement (edtech, SaaS, or academic experience a plus). - Proven ability to lead and influence cross-functional teams, including engineering, design, and business stakeholders. - Strong, proactive communication and collaboration skills, with a demonstrated ability to drive alignment in complex environments. - Experience using qualitative and quantitative data (e.g., user research, product analytics, A/B testing) to inform product strategy and measure impact. - Ability to learn and appropriately use new technologies to improve processes, communication, and outcomes, including AI-enabled tools where relevant to the role, consistent with university policy and job responsibilities. Modes of Work The work requirements allow both onsite and offsite work and an employee has an expected recurring onsite presence. On occasion, the employee may be required and must be available to work onsite more frequently if necessitated by unit leadership or their designee and/or the job requirements. Additional Information Candidates must have legal authorization to work in the United States. The mode of work for this position is Hybrid, with a minimum of 4 days in the office per week, Monday through Thursday, with the option to work remotely on Fridays. On occasion, you may be required and must be available to work onsite on Fridays if necessitated by our center's policy and domain leadership or by your job requirements. The salary for this position will be based on the selected candidate's education and experience. We support the creative, responsible, and ethical use of AI tools to enhance our work, in alignment with institutional policies and best practices. Organizational Statement on Harassment We believe all individuals deserve to be treated with respect and dignity and have the right to work in a professional atmosphere that promotes mutual respect and a safe space for collaboration. Any concerns shared with any staff members and student employees in the Center for Academic Innovation will be reported to the Equity, Civil Rights, & Title IX Office to be reviewed and addressed, and the Center for Academic Innovation encourages reporting of any forms of harassment, including sexual and gender-based harassment. Salary Information The general salary range for this position is $120,000 - $130,000. Candidates can expect to be paid a competitive and equitable salary. Factors used to determine salary include education level, experience, knowledge, and skills for the position, and salaries that are currently established within the unit. All candidates are encouraged to discuss salary questions to honor alignment and transparency throughout the recruiting process. Background Screening The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third-party administrator to conduct background checks. Background checks will be performed in compliance with the Fair Credit Reporting Act.