Role Description An exciting early-stage digital healthcare business preparing for launch in the UK is looking for a highly entrepreneurial and hands-on Head of Marketing to join their team. This is a unique opportunity to take full ownership of the marketing function from day one, working directly with the founders to build and execute the entire go-to-market strategy. As the sole marketing hire, you will be responsible for creating a scalable customer acquisition and retention engine across: - Paid media - Organic growth - Brand - Website optimisation - Customer lifecycle marketing This role is ideal for a commercially minded marketer who enjoys both strategic planning and hands-on execution, thrives in a startup environment, and is excited by the challenge of building a brand from the ground up. Responsibilities - Own and execute the full marketing strategy across acquisition, conversion, retention, and brand growth. - Build and manage paid media campaigns across Meta, Google, and other relevant digital channels. - Develop and implement SEO and emerging AI-search (AEO) strategies to drive organic growth. - Create and optimise customer acquisition funnels, landing pages, and website conversion journeys. - Monitor and analyse marketing performance, reporting on key metrics and identifying growth opportunities. - Collaborate with founders and external partners to establish and evolve the company's brand identity and positioning. - Manage marketing budgets and allocate spend effectively to maximise ROI. - Develop customer retention and lifecycle marketing initiatives to improve engagement and lifetime value. - Ensure all marketing activities comply with relevant industry regulations and platform advertising policies. - Leverage AI tools and automation where appropriate to improve efficiency and reduce costs. - Coordinate and manage external freelancers, agencies, or contractors when specialist support is required. - Stay up to date with industry trends, competitor activity, and emerging marketing technologies. Qualifications - 3+ years of experience in a full-funnel digital marketing role with end-to-end ownership of marketing outcomes. - Proven ability to execute across multiple channels, including paid social, paid search, SEO, content, analytics, and website optimisation. - Experience building and scaling customer acquisition strategies for D2C, e-commerce, healthcare, wellness, telehealth, or similarly regulated industries. - Strong understanding of Meta and Google advertising platforms and their compliance requirements. - Demonstrated ability to develop marketing strategy while remaining hands-on with execution. - Experience working in startup, scale-up, or high-growth environments with limited resources. - Strong analytical skills and confidence using data to drive decision-making and campaign optimisation. - Excellent understanding of web analytics, conversion tracking, and marketing performance reporting. - Strong brand and creative instincts, with the ability to provide direction and feedback on design, messaging, and user experience. - Comfortable working independently, prioritising effectively, and managing multiple projects simultaneously. - Proactive, self-motivated, and highly accountable with a strong sense of ownership. - Experience using AI-powered marketing tools and automation platforms is highly desirable. - Previous experience marketing within regulated industries such as healthcare, pharmaceuticals, telehealth, financial services, or similar environments is highly advantageous.

Role Description Estamos em busca de um(a) Coordenador(a) de Redes Sociais e Conteúdo para liderar a estratégia de conteúdo e presença digital da marca, garantindo consistência na comunicação, fortalecimento do posicionamento e crescimento sustentável dos canais sociais. Essa pessoa terá um papel estratégico na criação de iniciativas que aumentem o engajamento do público, ampliem o alcance da marca e contribuam para os objetivos de negócio da companhia. Também será responsável por identificar, testar e implementar novas tecnologias e ferramentas baseadas em Inteligência Artificial, ajudando a tornar a operação de conteúdo mais ágil, eficiente, inovadora e orientada por dados. - Desenvolver, coordenar e implementar a estratégia de redes sociais e conteúdo, alinhada aos objetivos de marca e de negócio. - Liderar o planejamento editorial e garantir a execução do calendário de conteúdo para diferentes plataformas, como Instagram, Facebook, LinkedIn, TikTok, YouTube e outros canais relevantes para a marca. - Coordenar a criação, revisão e publicação de conteúdos relevantes e engajadores, assegurando consistência da marca, adequação ao público-alvo e aderência às melhores práticas de cada canal. - Monitorar tendências de mercado, comportamento do consumidor e inovações no ambiente digital, identificando oportunidades para otimizar a presença da marca nas redes sociais. - Coordenar e orientar o trabalho de analistas, especialistas, agências, influenciadores, creators e demais parceiros envolvidos na operação de redes sociais e conteúdo. - Desenvolver estratégias com influenciadores, creators e iniciativas de conteúdo gerado por usuários, ampliando o alcance, a autenticidade e a relevância da marca. - Planejar, acompanhar e otimizar campanhas pagas de social media em parceria com as equipes responsáveis, contribuindo para o alcance das metas estabelecidas. - Testar novas ferramentas e recursos de Inteligência Artificial aplicados ao marketing digital, avaliando seu impacto em produtividade, performance e eficiência operacional. - Definir, acompanhar e reportar os principais indicadores de desempenho das iniciativas de redes sociais e conteúdo, transformando dados em insights e recomendações para otimização contínua. - Trabalhar em parceria com times como Branding, Performance, Relações Públicas, Trade Marketing e Produto, garantindo integração das iniciativas e consistência das mensagens. - Gerenciar cronogramas, prioridades e orçamento destinado às iniciativas de conteúdo e redes sociais. Qualifications - Fit com a cultura Pearson. - Ensino superior completo em Marketing, Comunicação, Publicidade e Propaganda, Jornalismo ou áreas correlatas. - Experiência sólida em gestão de redes sociais e estratégia de conteúdo, preferencialmente em empresas de médio ou grande porte ou em agências. - Experiência com gestão de projetos e relacionamento com agências, fornecedores, influenciadores e stakeholders internos. - Experiência com gestão de pequenos times e agências, garantindo alinhamento, qualidade das entregas e cumprimento de prazos. - Conhecimento aprofundado das principais plataformas de redes sociais, suas funcionalidades, tendências e melhores práticas. - Excelente comunicação escrita e verbal, com forte capacidade de storytelling e adaptação da linguagem para diferentes públicos e canais. - Perfil analítico, com capacidade de interpretar dados e transformá-los em insights acionáveis. - Organização, capacidade de priorização e habilidade para gerenciar múltiplos projetos simultaneamente. - Proatividade, criatividade e visão estratégica para propor iniciativas inovadoras que fortaleçam a presença digital da marca. Benefits - Home office. - Auxílio home office. - Assistência médica. - Assistência odontológica. - Assistência ao bem-estar dos colaboradores. - Programa de Apoio à saúde mental. - Seguro de vida. - Vale-refeição. - Convênio farmácia Univers. - Convênio SESC. - Wellhub (antigo Gympass). - Desconto em nossas franquias de idiomas. - Desconto em livros de ensino de idiomas. - Acesso a plataformas de treinamento e desenvolvimento Pearson. - Auxílio-creche. - Birthday off. - AIP (Annual Incentive Plan). - Licença maternidade e paternidade estendidas – para as mamães 6 meses e para os papais 1 mês.

Title: Marketing Specialist - Cancer Location: Remote Somerville United States Full time Job Description: Site: Mass General Brigham Incorporated Mass General Brigham relies on a wide range of professionals, including doctors, nurses, business people, tech experts, researchers, and systems analysts to advance our mission. As a not-for-profit, we support patient care, research, teaching, and community service, striving to provide exceptional care. We believe that high-performing teams drive groundbreaking medical discoveries and invite all applicants to join us and experience what it means to be part of Mass General Brigham. Job Summary Responsible for the planning and execution of marketing initiatives and campaigns. Will work closely with other members of the marketing team to ensure successful implementation of marketing plans. Essential Functions - Assist with the creation and implementation of marketing campaigns. - Contribute to the development of marketing materials, such as brochures and presentations. - Conduct market research and analysis to support marketing initiatives. - Monitor and report on the effectiveness of marketing campaigns. - Participate in departmental and organizational meetings. - Other duties as assigned. Qualifications Education - Bachelor's Degree in related field of study preferred Experience - 1+ years of relevant marketing experience preferred; internships, coordinator-level experience - 2+ years of experience in a health care setting preferred Knowledge, Skills and Abilities - Excellent written and verbal communication skills - Strong organizational skills and attention to detail Committed to teamwork and collaboration - Ability to manage multiple tasks, stay organized, and meet deadlines - Ability to prepare presentations and marketing materials in multiple formats - Proficient in Microsoft Office products, including Outlook, Word, PowerPoint, and Excel - Strong proofreading ability and close attention to detail - Professionalism, sound judgment, and ability to handle confidential information appropriately - Willingness to learn, take initiative, and collaborate across teams - Comfort with using AI-enabled workflow tools, including CoPilot Additional Job Details (if applicable) Remote Type Remote Work Location 399 Revolution Drive Scheduled Weekly Hours 40 Employee Type Regular Work Shift Day (United States of America) Pay Range $53,040.00 - $75,888.80/Annual Grade 5 At Mass General Brigham, we believe in recognizing and rewarding the unique value each team member brings to our organization. Our approach to determining base pay is comprehensive, and any offer extended will take into account your skills, relevant experience if applicable, education, certifications and other essential factors. The base pay information provided offers an estimate based on the minimum job qualifications; however, it does not encompass all elements contributing to your total compensation package. In addition to competitive base pay, we offer comprehensive benefits, career advancement opportunities, differentials, premiums and bonuses as applicable and recognition programs designed to celebrate your contributions and support your professional growth. We invite you to apply, and our Talent Acquisition team will provide an overview of your potential compensation and benefits package.

• Own day-to-day coordination of marketing activity for a dedicated client pod • Lead people and projects while actively preparing content and managing communication • Schedule and publish posts, research opportunities, and keep accounts running smoothly • Monitor progress and follow up team members on deadlines • Provide proactive updates to clients and ensure warm communication • Prepare content calendars and coordinate design and video requirements • Identify content opportunities and suggest educational materials • Run team huddles, write briefs, and support new team members during onboarding • Coordinate various internal teams and maintain standards across the agency