Role Description This is not a traditional Digital Marketing Manager position. It is a self‑directed, performance‑based professional role suited to individuals who want to combine: - digital strategy - leadership influence - personal growth - autonomy - meaningful client engagement You’ll leverage your digital expertise while guiding motivated individuals exploring leadership and personal development pathways. Qualifications - 10+ years of experience in digital marketing, performance marketing, growth marketing or related fields - Strong communication and relationship‑building skills - A desire to move beyond traditional corporate marketing roles - A growth‑oriented mindset and interest in personal development - Confidence working independently and managing multiple priorities - A proactive, commercially aware and results‑driven approach Requirements - Develop and execute multichannel digital marketing strategies across social media, paid media, SEO, email and content - Design and optimize campaigns that attract high‑quality leads - Leverage modern digital tools, including AI, to enhance efficiency and streamline your workflow - Analyze performance data and translate insights into strategic improvements - Participate in ongoing leadership development and training - Manage your own schedule and workflow with full autonomy - Apply your digital expertise to elevate our global presence Benefits - Remote flexibility — work from anywhere in Sweden or while travelling - A self‑directed professional pathway with performance‑based compensation - Access to premium leadership and personal development programs - A supportive global team of experienced professionals - Established digital tools and structured systems - Opportunities to attend international leadership events - A role that blends creativity, autonomy and meaningful impact

Role Description ¿Te apasiona crear estrategias de marketing digital que generen resultados reales? Estamos buscando un(a) profesional con experiencia en Advertising Media, estrategia digital y análisis de audiencias, capaz de convertir datos e insights en campañas de alto impacto. Si disfrutas trabajar en un entorno dinámico, impulsar la innovación y mantenerte al día con las últimas tendencias del marketing digital, esta oportunidad es para ti. 🎯 Propósito del rol: Diseñar, desarrollar y optimizar estrategias de marketing digital y medios que impulsen el crecimiento de las marcas, mejoren la experiencia del cliente y generen resultados medibles para el negocio. 💡 ¿Qué harás en este rol? - Analizar el mercado, la competencia y el comportamiento del consumidor para identificar oportunidades estratégicas. - Diseñar estrategias de medios digitales basadas en segmentación de audiencias e insights de clientes. - Planificar y apoyar la ejecución de campañas digitales escalables alineadas con los objetivos de negocio. - Contribuir al desarrollo de estrategias de CRM, fidelización y engagement en canales digitales. - Colaborar con equipos multidisciplinarios para optimizar el desempeño de campañas y acciones de marketing. - Monitorear tendencias, herramientas y tecnologías emergentes para impulsar la innovación en marketing digital. - Generar recomendaciones basadas en datos para mejorar el rendimiento de las estrategias implementadas. Qualifications - Mínimo 3 años de experiencia en Marketing Digital, Paid Media, Media Strategy, Performance Marketing o áreas relacionadas. - Conocimiento experto en Advertising Media Strategies. - Conocimiento experto en Digital Marketing. - Formación académica técnica, tecnológica o profesional en Marketing, Publicidad, Comunicación, Administración o carreras afines. - Experiencia en planificación y optimización de campañas digitales. - ⭐ Será un plus si cuentas con experiencia en: - Marketing Analytics & Reporting. - Customer Insight & Marketing Analytics. - Plataformas de marketing digital (Google Ads, Meta Ads, LinkedIn Ads, DV360, TikTok Ads, entre otras). - Campaign Management. - Content Strategy. - Google Analytics (GA4) y herramientas de medición. - CRM y automatización de marketing. - SEO, SEM, Email Marketing y estrategias omnicanal. Requirements - Tenga una visión estratégica del marketing digital. - Sea analítica y tome decisiones basadas en datos. - Comprenda cómo conectar las necesidades del cliente con los objetivos del negocio. - Mantenga una mentalidad de aprendizaje continuo frente a las nuevas tendencias del mercado. - Disfrute trabajar de forma colaborativa con equipos multidisciplinarios. - Sea proactiva, orientada a resultados y con capacidad para proponer nuevas ideas. Benefits - Participación en proyectos de marketing digital para marcas de diferentes industrias. - Trabajo con equipos especializados en estrategia, creatividad, analítica y tecnología. - Oportunidades de aprendizaje continuo sobre plataformas, herramientas y tendencias del ecosistema digital. - Un entorno colaborativo donde la innovación y los datos impulsan la toma de decisiones. - La posibilidad de desarrollar estrategias que generen un impacto tangible en el crecimiento del negocio.

• Develop and execute comprehensive CRO tactics across core digital channels, including web, chat, paid media, and email, to steadily increase funnel conversion rates. • Conduct routine, in-depth analyses of digital channels, website engagement, and user behavior metrics to identify friction points and optimization opportunities. • Develop and execute an A/B testing roadmap to optimize all channels, such as web, content, and paid media. • Partner with Brand, Market Intelligence, and Customer Advocacy teams to gather qualitative and quantitative insights regarding web user pain points and understand user behavior trends, and conversion blockers. • Partner with the web team in implementing audience personalization strategies, tailoring digital experiences to specific B2B target segments. • Collaborate with external SEO consultants to drive organic traffic, improve search engine rankings, and establish a roadmap for future SEO optimization • Develop the strategy for ongoing LLM optimization, and work with stakeholders to execute that strategy to ensure brand accuracy and high discovery rates in AI search tools. • Optimize website chat routing protocols and AI conversational agents to accelerate lead capture and improve baseline digital engagement.

Role Description At Trulieve, the Senior Digital Marketing Specialist will report directly into the CRM Marketing Manager. This position focuses on the execution and optimization of our digital marketing initiatives across multiple states, specializing in email, SMS, and other digital channels. The ideal candidate will have a strong foundation in digital marketing email and SMS marketing and the ability to manage multiple projects effectively. - Executing and developing execution email and SMS campaigns on a daily basis. - Collaborating closely with the CRM Marketing Manager to align digital marketing strategies with overall business goals. - Contributing to the creation and maintenance of automated marketing workflows. - Participating in the optimization of digital marketing efforts based on performance metrics and analytical insights. - Supporting the generation and analysis of digital marketing reports. - Acting as a liaison between the digital department and other teams to ensure cohesive marketing efforts. - Addressing and resolving any technical or strategic issues in collaboration with the CRM Marketing Manager and relevant teams. - Collaborating closely with retail marketing teams to ensure flawless execution of marketing calendars, retail promotions, sales lifts, and audience segmentation. - Regularly reporting on digital campaign performance, providing insightful analysis to the CRM Marketing Manager and retail marketing teams. Qualifications - 2-3 years of experience in digital marketing, with a focus on email, SMS, and app push campaigns. - Familiarity with enterprise-level ESPs and digital marketing tools. - Experience in working with automated marketing workflows and dynamic content. - A good understanding of HTML, CSS, and responsive design principles. - Proficiency in analyzing digital marketing metrics and translating data into actionable insights. - Strong project management skills and the ability to work effectively under the guidance of the CRM Marketing Manager. - A collaborative spirit, able to work seamlessly with various teams within the organization. - Keen eye for detail and a commitment to delivering high-quality work. - Proactive, problem-solving mindset. - Ability to juggle multiple tasks and projects, thriving in a dynamic, collaborative environment. - Strong communication skills, both written and verbal. Requirements - Remote Work Available: Yes - Requisition ID: 20033 Benefits - A comprehensive benefits package including paid time off is offered with this position.