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Senior Associate, B2B Digital Marketing
Location
United States
Posted
5 days ago
Salary
$88K - $114K / year
Seniority
Senior
Job Description
Senior Associate, B2B Digital Marketing
DailyPay
• Develop and execute comprehensive CRO tactics across core digital channels, including web, chat, paid media, and email, to steadily increase funnel conversion rates. • Conduct routine, in-depth analyses of digital channels, website engagement, and user behavior metrics to identify friction points and optimization opportunities. • Develop and execute an A/B testing roadmap to optimize all channels, such as web, content, and paid media. • Partner with Brand, Market Intelligence, and Customer Advocacy teams to gather qualitative and quantitative insights regarding web user pain points and understand user behavior trends, and conversion blockers. • Partner with the web team in implementing audience personalization strategies, tailoring digital experiences to specific B2B target segments. • Collaborate with external SEO consultants to drive organic traffic, improve search engine rankings, and establish a roadmap for future SEO optimization • Develop the strategy for ongoing LLM optimization, and work with stakeholders to execute that strategy to ensure brand accuracy and high discovery rates in AI search tools. • Optimize website chat routing protocols and AI conversational agents to accelerate lead capture and improve baseline digital engagement.
Job Requirements
- 3+ years of professional experience in B2B marketing, with a dedicated focus on digital demand generation, conversion rate optimization, search engine optimization or AI search optimization
- Strong foundational understanding of core CRO, SEO, and AIO methodologies, principles, and industry best practices.
- Proficiency in marketing reporting and web tracking tools, specifically utilizing GA4, Tableau, or similar data visualization systems.
- Hands-on experience executing campaigns within tools like VWO, Marketo, Wordpress or equivalent digital marketing infrastructure.
- Excellent organizational, communication and project management habits, with demonstrated experience tracking workflows through platforms like Asana.
- Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or equivalent practical professional experience.
Benefits
- Exceptional health, vision, and dental care
- Opportunity for equity ownership
- Life and AD&D, short- and long-term disability
- Employee Assistance Program
- Employee Resource Groups
- Fun company outings and events
- Unlimited PTO
- 401K with company match
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