Role Description ¿Te apasiona crear estrategias de marketing digital que generen resultados reales? Estamos buscando un(a) profesional con experiencia en Advertising Media, estrategia digital y análisis de audiencias, capaz de convertir datos e insights en campañas de alto impacto. Si disfrutas trabajar en un entorno dinámico, impulsar la innovación y mantenerte al día con las últimas tendencias del marketing digital, esta oportunidad es para ti. 🎯 Propósito del rol: Diseñar, desarrollar y optimizar estrategias de marketing digital y medios que impulsen el crecimiento de las marcas, mejoren la experiencia del cliente y generen resultados medibles para el negocio. 💡 ¿Qué harás en este rol? - Analizar el mercado, la competencia y el comportamiento del consumidor para identificar oportunidades estratégicas. - Diseñar estrategias de medios digitales basadas en segmentación de audiencias e insights de clientes. - Planificar y apoyar la ejecución de campañas digitales escalables alineadas con los objetivos de negocio. - Contribuir al desarrollo de estrategias de CRM, fidelización y engagement en canales digitales. - Colaborar con equipos multidisciplinarios para optimizar el desempeño de campañas y acciones de marketing. - Monitorear tendencias, herramientas y tecnologías emergentes para impulsar la innovación en marketing digital. - Generar recomendaciones basadas en datos para mejorar el rendimiento de las estrategias implementadas. Qualifications - Mínimo 3 años de experiencia en Marketing Digital, Paid Media, Media Strategy, Performance Marketing o áreas relacionadas. - Conocimiento experto en Advertising Media Strategies. - Conocimiento experto en Digital Marketing. - Formación académica técnica, tecnológica o profesional en Marketing, Publicidad, Comunicación, Administración o carreras afines. - Experiencia en planificación y optimización de campañas digitales. - ⭐ Será un plus si cuentas con experiencia en: - Marketing Analytics & Reporting. - Customer Insight & Marketing Analytics. - Plataformas de marketing digital (Google Ads, Meta Ads, LinkedIn Ads, DV360, TikTok Ads, entre otras). - Campaign Management. - Content Strategy. - Google Analytics (GA4) y herramientas de medición. - CRM y automatización de marketing. - SEO, SEM, Email Marketing y estrategias omnicanal. Requirements - Tenga una visión estratégica del marketing digital. - Sea analítica y tome decisiones basadas en datos. - Comprenda cómo conectar las necesidades del cliente con los objetivos del negocio. - Mantenga una mentalidad de aprendizaje continuo frente a las nuevas tendencias del mercado. - Disfrute trabajar de forma colaborativa con equipos multidisciplinarios. - Sea proactiva, orientada a resultados y con capacidad para proponer nuevas ideas. Benefits - Participación en proyectos de marketing digital para marcas de diferentes industrias. - Trabajo con equipos especializados en estrategia, creatividad, analítica y tecnología. - Oportunidades de aprendizaje continuo sobre plataformas, herramientas y tendencias del ecosistema digital. - Un entorno colaborativo donde la innovación y los datos impulsan la toma de decisiones. - La posibilidad de desarrollar estrategias que generen un impacto tangible en el crecimiento del negocio.

• Develop and execute comprehensive CRO tactics across core digital channels, including web, chat, paid media, and email, to steadily increase funnel conversion rates. • Conduct routine, in-depth analyses of digital channels, website engagement, and user behavior metrics to identify friction points and optimization opportunities. • Develop and execute an A/B testing roadmap to optimize all channels, such as web, content, and paid media. • Partner with Brand, Market Intelligence, and Customer Advocacy teams to gather qualitative and quantitative insights regarding web user pain points and understand user behavior trends, and conversion blockers. • Partner with the web team in implementing audience personalization strategies, tailoring digital experiences to specific B2B target segments. • Collaborate with external SEO consultants to drive organic traffic, improve search engine rankings, and establish a roadmap for future SEO optimization • Develop the strategy for ongoing LLM optimization, and work with stakeholders to execute that strategy to ensure brand accuracy and high discovery rates in AI search tools. • Optimize website chat routing protocols and AI conversational agents to accelerate lead capture and improve baseline digital engagement.

Role Description At Trulieve, the Senior Digital Marketing Specialist will report directly into the CRM Marketing Manager. This position focuses on the execution and optimization of our digital marketing initiatives across multiple states, specializing in email, SMS, and other digital channels. The ideal candidate will have a strong foundation in digital marketing email and SMS marketing and the ability to manage multiple projects effectively. - Executing and developing execution email and SMS campaigns on a daily basis. - Collaborating closely with the CRM Marketing Manager to align digital marketing strategies with overall business goals. - Contributing to the creation and maintenance of automated marketing workflows. - Participating in the optimization of digital marketing efforts based on performance metrics and analytical insights. - Supporting the generation and analysis of digital marketing reports. - Acting as a liaison between the digital department and other teams to ensure cohesive marketing efforts. - Addressing and resolving any technical or strategic issues in collaboration with the CRM Marketing Manager and relevant teams. - Collaborating closely with retail marketing teams to ensure flawless execution of marketing calendars, retail promotions, sales lifts, and audience segmentation. - Regularly reporting on digital campaign performance, providing insightful analysis to the CRM Marketing Manager and retail marketing teams. Qualifications - 2-3 years of experience in digital marketing, with a focus on email, SMS, and app push campaigns. - Familiarity with enterprise-level ESPs and digital marketing tools. - Experience in working with automated marketing workflows and dynamic content. - A good understanding of HTML, CSS, and responsive design principles. - Proficiency in analyzing digital marketing metrics and translating data into actionable insights. - Strong project management skills and the ability to work effectively under the guidance of the CRM Marketing Manager. - A collaborative spirit, able to work seamlessly with various teams within the organization. - Keen eye for detail and a commitment to delivering high-quality work. - Proactive, problem-solving mindset. - Ability to juggle multiple tasks and projects, thriving in a dynamic, collaborative environment. - Strong communication skills, both written and verbal. Requirements - Remote Work Available: Yes - Requisition ID: 20033 Benefits - A comprehensive benefits package including paid time off is offered with this position.

• Develop and execute comprehensive digital marketing strategies aligned with business goals. • Create and manage marketing campaigns across multiple digital channels. • Identify opportunities to increase brand awareness, website traffic, and lead generation. • Monitor industry trends and recommend new marketing initiatives. • Develop and implement SEO strategies to improve organic search visibility and rankings. • Conduct keyword research, competitor analysis, and content gap analysis. • Perform SEO audits and provide recommendations for technical improvements. • Monitor website performance and collaborate with the Web Developer on technical SEO implementation. • Track search rankings, organic traffic, and SEO performance metrics. • Develop and manage backlink acquisition strategies. • Conduct outreach to publishers, bloggers, industry websites, and media outlets. • Build relationships with industry influencers and strategic partners. • Monitor backlink profiles and domain authority growth. • Develop and manage content marketing strategies and editorial calendars. • Plan blog content, educational resources, landing page content, and thought leadership initiatives. • Coordinate with content writers to ensure SEO optimization and brand consistency. • Review and approve content prior to publication. • Develop social media strategies and content plans. • Manage company presence across Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms. • Schedule and oversee content publishing activities. • Monitor audience engagement and online conversations. • Analyze social media performance and recommend improvements. • Monitor online reviews, brand mentions, social media discussions, and media coverage. • Develop strategies to improve brand sentiment and public perception. • Respond to reputation-related concerns and escalate issues when necessary. • Implement review generation and testimonial acquisition initiatives. • Develop media outreach strategies and press release campaigns. • Build relationships with journalists, bloggers, podcast hosts, and industry publications. • Secure interviews, guest articles, speaking opportunities, and media placements. • Support thought leadership and authority-building efforts. • Develop advertising strategies across Google Ads, Meta Ads, LinkedIn Ads, and other platforms. • Coordinate with internal teams or vendors on campaign execution. • Monitor campaign performance, budgets, and ROI. • Recommend optimization opportunities based on campaign data. • Develop email marketing strategies and customer nurture campaigns. • Create audience segmentation and engagement plans. • Monitor campaign performance and optimize for open rates, engagement, and conversions. • Monitor KPIs across SEO, social media, website traffic, advertising, and lead generation. • Prepare weekly and monthly performance reports. • Analyze marketing data and provide actionable recommendations. • Present results and strategic recommendations to leadership. • Collaborate with Graphic Designers, Video Editors, Web Developers, Content Writers, and external vendors. • Manage project timelines, deliverables, and campaign execution. • Ensure marketing initiatives are completed on schedule and aligned with business objectives. • Provide direction and feedback to creative and technical team members.