• Generate creative hypotheses based on user research, market trends, and performance data. • Develop concepts and scripts for video, static, and interactive creatives. • Prepare clear briefs for designers and actors/UGC creators to execute efficiently. • Analyze test results (A/B & experiments), extract insights, and iterate on the approach. • Stay on top of trends across social platforms, the advertising industry, and broader culture. • Participate in workshops and brainstorms with team leads and cross-functional partners. • Document experiments (what worked/what didn’t).

• Perform strategic development and execution of integrated global marketing communication strategies • Execute global agency partnerships to deliver high-impact creative assets • Support new product introductions (NPI) by defining communication strategies • Coordinate cross-functional collaboration with global and regional marketing teams • Prepare scalable foundational communication toolkits, assets, and content strategies

• Deliver Mondelēz International Perfect Store agenda identifying relevant growth potentials via customer & shopper analysis and implement/develop actionable measures • Design Picture of Success for key customers in regard to shelf, secondary placement and promotion efficiency • Lead Category Management projects with key customers • Equip Sales Teams with relevant materials and tools and train/steer them to efficiently execute perfect store related topics • Support development of annual trade negotiations • Develop plans and ideas to drive and improve future business of Mondelēz International

• Design assets for marketing campaigns across email, paid media, social, landing pages, etc. • Take campaign and creative briefs from channel owners and turn them into effective visual concepts and finished assets. • Balance speed and quality while managing multiple projects, deadlines, and stakeholder needs. • Create design work across a wide range of formats, including website and landing page visuals, email marketing assets, paid social and display ads, social graphics and informational posts, and presentation or internal support materials. • Deliver clean, organized, final files that are easy to use, hand off, and adapt across channels. • Apply established brand guidelines across all creative work to ensure consistency in visual identity, messaging, and tone. • Use strong design instincts to make smart choices around layout, typography, hierarchy, imagery, and channel-specific best practices. • Help maintain and improve reusable design systems, templates, components, and creative patterns. • Review work carefully for accuracy, polish, and alignment with brand standards before it goes live. • Work directly with channel owners to understand the goal of each request, the intended audience, and what success looks like. • Manage feedback in a clear, practical way by asking clarifying questions, organizing revisions, and keeping projects moving. • Offer thoughtful design recommendations when a request could be improved based on brand standards, user experience, channel performance, or creative best practices. • Collaborate with marketing, product, sales, and other internal teams to support business needs across the portfolio.