• Own marketing strategy and execution to grow pipeline and bookings across two motions: Defence & Security and Shipping/Supply Chain. • Positioning and messaging leadership: Clarify ICPs and personas per segment, and sharpen value proposition, differentiation, and proof points. • Sales enablement and field support: Build and maintain core sales assets (pitch deck, brochures, case studies, solution briefs) aligned to buyer stages and objections. • Event and conference engine: Plan and execute conference strategy end-to-end. • Demand generation with measurement discipline: Establish the channel mix appropriate to stage (events, outbound support, partners, targeted inbound), and reporting tied to pipeline and closed revenue. • Content system leadership: Build an efficient content production workflow that reduces iteration cycles, while ensuring domain accuracy and customer resonance. • Brand and website ownership: Lead website and brand refresh efforts, ensuring the story, visuals, and proof align with GSTS’s dual-use credibility. • Cross-functional alignment: Partner tightly with Sales, Customer Success, and Product/Technology to ensure marketing claims match reality, feedback loops are tight, and customer insights shape messaging and content priorities. • Build the marketing operating system: Define marketing KPIs, reporting cadence, planning rhythm, and handoffs with Sales and RevOps.

• Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team, sales directors and channel managers • Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives • Research, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and delivery • Develop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tactics • Collaborate with top-tier channel partners to develop programs that open up opportunities with their customer base • Evaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designated • Manage and balance assigned field and partner marketing budgets; evaluate results against goals and use learnings to drive improvement

Title: Part Time - Survey Research - Marketing & Social Media Assistant Location: Harrisburg United States locations Penn State Harrisburg time type Part time Job Description: APPLICATION INSTRUCTIONS: - CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday. - CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday. - If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants. Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants. JOB DESCRIPTION AND POSITION REQUIREMENTS The Center for Survey Research at Penn State Harrisburg is seeking a creative and motivated individual to join our team for a part-time summer position supporting marketing and social media efforts. This role is ideal for a high school student (rising junior or senior) or undergraduate student interested in marketing, communications, or digital media. This is a temporary summer appointment with limited hours (5-10 hours/week). Hours are flexible and scheduled based on project needs. Some in-office work may be required. Job Duties - Create engaging social media content, including graphics, captions, and short-form posts. - Design marketing materials using Canva. - Assist with content planning and scheduling across social media platforms. - Collaborate with Center staff to develop creative communication strategies. Requirements and Qualifications - Current high school student (rising junior or senior) or undergraduate student. - Familiarity with social media platforms (e.g., Instagram, Facebook, LinkedIn). - Experience using Canva is required. - Strong written communication skills. - Creativity and attention to detail. - Ability to work independently and meet deadlines. - Interest in marketing, communications, or related fields preferred. BACKGROUND CHECKS/CLEARANCES Employment with the University will require successful completion of background check(s) in accordance with University policies. CAMPUS SECURITY CRIME STATISTICS Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here. EEO IS THE LAW Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473. Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission. Federal Contractors Labor Law Poster PA State Labor Law Poster Penn State Policies Copyright Information Hotlines

• Partner closely with our international sales leadership team to prioritize campaigns & programs to drive pipeline and revenue growth • Monitor market changes & developments in our target regions • Be scrappy and leverage content and programs developed by HQ and tailor them for different local markets we serve • Adjust marketing campaigns based on changing sales trends and priorities in particular countries • Tailor brand messages to address different demographics and cultures • Adjust our messaging and tone of voice across channels and regions • Capable of analyzing large amounts of data to obtain actionable information that you’ll use for our marketing strategies • Coordinate and execute marketing programs and campaigns, driving growth and enhancing Wrike's brand recognition, pipeline and revenue across the EMEA and APJ regions.