• Deliver sales performance and relevant Brand Key Performance Indicators (KPIs) in order to meet or exceed district sales plan within expense budgets. • Optimize resource utilization by leading, developing and coaching Sales Team performance including setting sales targets and incentive schemes. • Managing Sales Force Management Systems and KPIs in order to continuously improve district sales performance. • Ensure regular updates on Sales Team skills in terms of medical, technical and special in-field knowledge areas. • Professionally manage cross functional cooperation, lead, manage and coordinate effective multidisciplinary In Field Teams (including Key Account Management). • Ensure strategic and tactical alignment between In Field and Brand Team activities including timely and qualitative market intelligence information flow between In Field, Brand Teams and Sales Function in order to optimize brand strategy and its execution. • Ensure district priorities, activities and engagement plans are aligned with brand strategy and national strategic priorities in order to optimize strategic momentum and drive brand success. • Monitor and consolidate the outcomes of regional engagement and account plans in order to feed the brand planning process and to anticipate market needs and/or changes. • Proactively and continuously aspire to serve key stakeholder needs, expectations and challenges in order to build trusted key stakeholder relationships and to achieve win-win agreements on a continuous basis. • Influence opinions of key stakeholders assigned by Brand Teams (i.e. high prescribing physicians, wholesalers, etc.) to maximize brand performance.

• Meet or exceed assigned sales quota by executing the sales cycle • Engage with clients to understand needs • Evaluate mold investigations and determine possible mold risks • Create job quotes • Complete mold remediation according to company protocol • Leave jobsite with a clean, orderly appearance • Provide excellent customer service and communicate effectively to achieve customer satisfaction • Maintain appearance, and organization of trucks, warehouse, and equipment • Effectively maintain POS/CRM system protocols

• Develop and implement a regional sales and customer development plan for Saudi Arabia • Expand existing customer relationships and identify and acquire new customers • Analyze the market potential in Saudi Arabia and develop an appropriate market entry or structural concept • Serve as the primary point of contact throughout the entire sales process, including technical consulting and product selection • Present solutions, application benefits, and technological differentiators to customers • Conduct market, competitors, and potential analyses to identify business opportunities • Manage and negotiate commercial contracts, including pricing, terms, conditions and delivery terms, in line with company policies and regional business objectives • Manage after-sales business and conduct basic service activities • Build and maintain strong networks within the market (e.g., customers, EPCs, OEMs, end users, partners) to support strategic goals • Use relevant sales and CRM tools to manage and document the sales process • Prepare forecasts, sales reports, and market insights • Collaborate with internal sales, product management, and international sales organizations

Role Description Develop and implement comprehensive sales and marketing strategies for domestic and export markets (B2B & B2C) by analyzing market trends, competitor dynamics, and pricing fluctuations to guide strategic decision-making. - Lead the search, acquisition, and development of new local and international buyers to achieve monthly and annual sales targets while ensuring all agreements align with production capacity and quality standards. - Design and execute integrated offline and digital marketing programs to increase brand awareness, while defining market segmentation, product positioning, and pricing strategies based on coffee market trends and quality. - Build and maintain long-term partnerships with buyers, distributors, roasters, traders, and business partners through effective negotiation processes. - Coordinate closely with operational and processing teams to ensure product availability and fulfillment (volume, quality, and delivery time) based on real-time market needs and feedback. Qualifications - Must have experience in coffee, coffee bean, green coffee, or any coffee-related field.