• Develop and implement a regional sales and customer development plan for Saudi Arabia • Expand existing customer relationships and identify and acquire new customers • Analyze the market potential in Saudi Arabia and develop an appropriate market entry or structural concept • Serve as the primary point of contact throughout the entire sales process, including technical consulting and product selection • Present solutions, application benefits, and technological differentiators to customers • Conduct market, competitors, and potential analyses to identify business opportunities • Manage and negotiate commercial contracts, including pricing, terms, conditions and delivery terms, in line with company policies and regional business objectives • Manage after-sales business and conduct basic service activities • Build and maintain strong networks within the market (e.g., customers, EPCs, OEMs, end users, partners) to support strategic goals • Use relevant sales and CRM tools to manage and document the sales process • Prepare forecasts, sales reports, and market insights • Collaborate with internal sales, product management, and international sales organizations

Role Description Develop and implement comprehensive sales and marketing strategies for domestic and export markets (B2B & B2C) by analyzing market trends, competitor dynamics, and pricing fluctuations to guide strategic decision-making. - Lead the search, acquisition, and development of new local and international buyers to achieve monthly and annual sales targets while ensuring all agreements align with production capacity and quality standards. - Design and execute integrated offline and digital marketing programs to increase brand awareness, while defining market segmentation, product positioning, and pricing strategies based on coffee market trends and quality. - Build and maintain long-term partnerships with buyers, distributors, roasters, traders, and business partners through effective negotiation processes. - Coordinate closely with operational and processing teams to ensure product availability and fulfillment (volume, quality, and delivery time) based on real-time market needs and feedback. Qualifications - Must have experience in coffee, coffee bean, green coffee, or any coffee-related field.

• Build and execute a comprehensive territory plan to promote our payment offerings, ensuring you meet and exceed monthly and yearly quotas. • Conduct expert-level remote and onsite product demonstrations, providing deep industry and market expertise to prospective clients. • Manage your entire sales funnel within Salesforce, focusing on accurate forecasting, account strategy, and efficient resource allocation. • Drive the sales process from initial lead engagement through to quote creation and final contract negotiations. • Actively engage with new and existing opportunities to build a robust pipeline of leads. • Act as a liaison between internal departments to ensure a seamless customer experience and contribute to internal process improvements.

• Lead and grow sales efforts for the State of California and Nevada • Recruit, hire, train, mentor, and manage a high-performing sales team • Provide ongoing coaching, performance feedback, and professional development opportunities to team members • Conduct regular team meetings and one-on-one sessions • Engage specialist teams to enhance the sales process • Build the sales funnel through opportunity development • Review business plans and forecasting data • Stay informed about industry trends, market dynamics, and competitive landscapes • Oversee consistent execution of sales strategies