• Manage digital marketing campaigns across Instagram, TikTok, Twitch, Snapchat, X, etc. through creator sourcing, negotiation and other creator-facing communications. • Develop compelling written materials to achieve program goals, including creator messaging guidance and reports that are tailored to the needs of progressive organizations. • Monitor and report on program successes and challenges, providing actionable insights for improvement and proactively adjusting strategy as needed. • Stay at the forefront of emerging trends across social media to ensure high-quality and timely content. • Work closely with digital creators to develop creative and engaging content that meets campaign brief requirements and results in high engagement and performance. • Development of campaign materials, including creative briefs and post-program reports for clients. • Strategize with colleagues and clients to find new creative tactics to innovate on content, sourcing, and team processes • Report internally to Vocal leadership.

• Execute Editorialist's influencer marketing strategy across creator, affiliate, ambassador, and expert partnership programs. • Identify, recruit, and onboard luxury creators, fashion experts, stylists, editors, and industry tastemakers who align with Editorialist's brand and audience. • Build and maintain a pipeline of high-quality partnership opportunities through proactive outreach and networking. • Serve as the primary point of contact for influencers and experts, cultivating long-term relationships and repeat collaborations. • Coordinate influencer campaigns from outreach and contracting through execution and reporting. • Manage gifting, affiliate partnerships, content deliverables, and campaign communications. • Evaluate partners based on brand fit, audience quality, content standards, credibility, and performance. • Collaborate with Editorial, Social, Affiliate, Brand Partnerships, and Marketing teams to support campaign execution. • Track campaign performance, outreach metrics, and partnership ROI, providing recommendations for optimization. • Stay informed on creator, social media, and luxury fashion trends to identify emerging partnership opportunities.

• Use technology platforms such as CreatorIQ, Google Drive, AirTable, Cision, Google, TikTok, Instagram, and more to assist your team in research, media and influencer relations, social media, content creation, and more • Learn how to identify influencer targets and assist your team in building lists • Help your team monitor influencer and social coverage on behalf of clients • Learn how to use influencer marketing sourcing tools to find influencers for client activations • Build relationships with influencers and agents to further the success of clients • Learn how to write an engaging caption across Instagram, TikTok, and Facebook • Improve your writing skills by drafting press materials and research material • Maintenance and updating of critical databases/resources • Data entry and miscellaneous research to help with projects such as award submissions, event recommendations, planning events, and more

• Develop and execute the influencer strategy across all Blueroot Health brands, aligned to brand positioning, audience growth, and revenue goals. • Source, vet, and recruit creators — from nano and micro to mid-tier and macro — matched to each brand’s audience, voice, and category. • Own outreach, negotiation, and contracting: deliverables, usage rights, exclusivity, FTC disclosure terms, payment terms, and performance expectations. • Write creator briefs that translate brand goals into clear, actionable direction while leaving room for authentic creator voice. • Manage day-to-day creator relationships, including timelines, content reviews, revisions, approvals, and payment. • Build and run a product seeding / gifting program with clear selection criteria, tracking, and follow-up. • Own the UGC pipeline end-to-end on the sourcing side: solicit and collect user-generated content through seeding, ambassador programs, and direct outreach; secure usage rights and disclosure terms; maintain a central UGC library with clear rights, expiration dates, and tagging for the Social Media Manager and other internal teams to draw from. • Develop an ambassador / long-term partner program for the highest-performing creators across brands. • Own the affiliate program end-to-end — platform management (e.g., Impact, ShareASale, Refersion, LevAnta, Rakuten, or similar), affiliate recruitment, activation, and ongoing optimization. • Recruit and activate publisher affiliates, content sites, deal/coupon partners, loyalty partners, and creator affiliates appropriate to each brand. • Set and manage commission structures, bonuses, and promotional offers; negotiate placements and exclusive offers with top affiliates. • Monitor affiliate activity for compliance with brand guidelines, trademark bidding rules, and FTC disclosure requirements; enforce program terms. • Run regular affiliate communications — newsletters, new product launches, promotional calendars, performance updates. • Track and report on program performance using KPIs including attributed revenue, ROAS, new customer acquisition, average order value, content output, EMV, engagement on partner-produced content, and program contribution to overall marketing mix. • Manage program budgets and payouts; reconcile commissions, fees, and creator payments accurately and on schedule. • Deliver regular performance readouts to the Director of Marketing Communications with clear insights and recommended next actions. • Partner with the Social Media Manager on amplifying high-performing partner content on brand channels and coordinating launch moments where organic social and partner activations align. • Partner with the Lifecycle Marketing Manager to integrate creator and affiliate content into email and SMS where appropriate. • Partner with Paid Media on whitelisting / partnership ads, allowlisting workflows, and creative sourced from top creators. • Partner with E-commerce, Brand, Customer Service, and Regulatory on landing pages, offer codes, partner customer experience, and claim review. • Direct outside agency partners where used (talent agencies, influencer marketing agencies, affiliate management services); write briefs, hold quality and timelines, and ensure performance against agreed KPIs. • Stay on top of the creator economy, affiliate landscape, platform shifts, and competitor activity; bring forward test ideas and new partner types. • Ensure all partner activity complies with FTC disclosure requirements, platform policies, and DSHEA / FDA guidelines for dietary supplement claims; partner with Regulatory on claim review as needed. • Maintain accurate records of partner agreements, content rights, usage windows, and program performance. • Perform other duties as assigned.