Zenara Health logo
Zenara Health

The digital platform that brings together clients, referring clinicians, and health/fitness providers

Head of Marketing

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 1-10Since 2023H1B No SponsorCompany SiteLinkedIn

Location

India

Posted

7 hours ago

Salary

₹5,000K - ₹7,000K / year

Seniority

Lead

Postgraduate Degree8 yrs expEnglish

Job Description

Head of Marketing

Zenara Health

• Own the full commercial marketing function — from brand and positioning to demand generation, PR, events, customer retention, and team leadership. • Manage a Digital Marketing Manager from day one and build the team from there. • Set the strategy and execute the work, especially in the early stage. • Develop and execute online and offline campaigns (content, email, events, partnerships, conferences). • Lead top-of-funnel lead generation in collaboration with sales and leadership. • Build and manage campaign calendars aligned with product launches, ICP segments, and sales priorities. • Monitor and report ROI by channel and campaign (cost, conversion, pipeline impact). • Continuously experiment, iterate, and improve messaging and channels based on performance data. • Develop credible, distinct narratives for psychiatrists, practice managers, and healthcare operators. • Launch new products, features, and services with clearly defined target profiles, use cases, and proof points. • Produce a full suite of GTM collateral — one-pagers, pitch decks, case studies, ROI calculators, sales-enablement tools, and prospect documents. • Create pitch decks, case studies, ROI narratives, battle cards, objection-handling guides, and demo scripts. • Own the editorial calendar, thought-leadership program, and product narratives across blogs, emails, and social. • Secure coverage in psychiatric and health-tech publications, and manage the founder's thought-leadership profile. • Own post-acquisition engagement with our pioneer and Flow customers, the onboarding journey beyond the first call, and community health. • Own the Zenara brand voice, visual-identity standards, and consistency across all channels and materials.

Job Requirements

  • 8+ years in B2B SaaS marketing, with a track record of positioning and launching products to enterprise/clinical buyers, operating at a senior, full-function level.
  • Experience owning or significantly driving demand generation / campaign-led growth — you've designed and executed programs that generate pipeline, not just collateral.
  • Experience managing at least one direct report — this is a people-management role from day one.
  • Demonstrated ability to operate both strategically and executionally — you set direction and do the work.
  • Full-funnel marketing experience across content, email, paid, events, and PR.
  • Experience running or contributing to PR and media relations — building brand narrative beyond owned channels.
  • Experience with conference and event marketing — booth strategy, lead capture, field marketing (healthcare preferred).
  • Experience marketing to US healthcare buyers (providers, practices, health systems) — solid grasp of the buyer journey and clinical decision-making.
  • Fluency with marketing performance metrics (CAC, conversion, funnel drop-off, ROI by channel) — you track, analyze, and optimize on data.
  • Excellent writing — compelling, concise, clinically relevant copy. (Please include a writing sample with your application.)
  • AI-fluent — you actively use AI tools to multiply your output and quality.
  • Undergraduate /Post graduate degree from a top-tier institution (IIT / IIM / BITS / NIT / equivalent top-20 Indian institute, or comparable global institution).
  • Willingness to work US-overlap hours (IST evenings) and communicate fluently with American healthcare professionals.
  • Strong written and asynchronous communication — clear briefs, positioning docs, and campaign plans.

Benefits

  • Remote work anywhere in India.
  • Equipment allowance.
  • Locally recognized holidays (India).
  • Flexible paid-time-off policy.
  • Direct access to founder and commercial leadership.
  • The opportunity to build — and lead — a marketing function from the ground up.

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