Maneva logo
Maneva

Mission Critical AI Platform for Manufacturing

Director of Marketing

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 1-10Since 2022H1B No SponsorCompany SiteLinkedIn

Location

Canada

Posted

8 hours ago

Salary

0

Seniority

Lead

5 yrs expEnglish

Job Description

Director of Marketing

Maneva

• Maneva is looking for a Director of Marketing who knows the manufacturing world and is ready to build the marketing function we need to scale. • This is a senior leadership role where you’ll own the team, strategy, and execution. • You will report directly to the CEO with a dotted line to the SVP of Enterprise Sales. • You’ll lead and grow a marketing team while working closely with a Fractional CMO who owns demand. • Your focus is building the systems, brand infrastructure, and content engine that makes everything else work. • You will own and evolve Maneva’s marketing tech stack: Webflow, Salesforce (CRM), Mailchimp, Buffer, Figma/Canva, and a suite of AI-powered creative tools including Claude, Adobe, 11 Labs, Google Flow, and Envato. • Build the infrastructure that connects marketing activity to sales pipeline, ensuring clean data flow between tools and clear visibility into what’s working. • Establish scalable processes for campaign execution, content production, and cross-functional collaboration with Sales. • Identify and implement new tools or channels as Maneva’s needs evolve, including laying the groundwork for paid programs when the time is right. • Build and strengthen Maneva’s brand presence, making sure our narrative, positioning, and voice are sharp and consistent as we grow. • Own and execute product launch campaigns, announcement strategies, and key go-to-market moments. • Develop a steady pipeline of compelling content including thought leadership, case studies, one-pagers, and social posts that reflect Maneva’s technical depth and credibility in the manufacturing space. • Manage and evolve our brand guidelines across all touchpoints, from website to sales collateral to event presence. • Partner closely with Sales to develop the materials they need to open doors and close deals in the manufacturing sector. • Ensure marketing and sales are tightly aligned on messaging, ICP, and how leads move through the funnel. • Keep a close eye on what’s working and iterate fast based on feedback from the field.

Job Requirements

  • 5+ years of B2B marketing experience, ideally at a SaaS, AI or deep tech company serving industrial or manufacturing buyers.
  • Proven experience marketing to manufacturing, industrial, or related enterprise buyers. You understand the sector, the personas, and what it takes to build credibility with operators and plant-level decision makers.
  • Strong systems thinker with hands-on experience owning and optimizing marketing tech stacks.
  • Equally comfortable building brand infrastructure and rolling up your sleeves on content and campaigns.
  • Strong content and storytelling instincts. You can translate complex AI capabilities into clear, compelling narratives that resonate with manufacturing leaders.
  • Comfortable operating with autonomy and ambiguity at an early-stage company. You build structure, you don’t wait for it.
  • Proficient with modern marketing tools and genuinely excited by AI-powered workflows.
  • Experience working at a start-up company

Benefits

  • Be the marketing architect at a company bringing AI to one of the world’s largest and most important industries. Manufacturing is ready for this shift, and Maneva is leading it.
  • Work directly with the CEO and Sales leadership. Your impact will be visible and immediate.
  • Join a company with real customer traction, a proven product, and a market that is just starting to wake up to what AI can do on the factory floor. The best chapters are still ahead.
  • Competitive market-rate compensation
  • Fully remote with a lean, high-caliber team that moves fast and trusts each other.

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