Launchmetrics

• Talk to your users • Turn the needs of customers and internal teams into product requirements • Own missions end to end • Scope, build with the pod, enable and monitor adoption for Data Platform missions • Master our data flow • Define the metrics and KPIs for adoption and performance • Stay close to the competitive landscape • Collaborate with engineers, business stakeholders and leadership • Contribute to shared tooling and processes

• Own missions end to end: Scope, build with the pod, enable and monitor adoption for Discover missions, keeping a clear source of truth so everyone can see where things stand. • Take on real design work: Own features design, with guidance from a Senior or Principal Builder when the workflow gets complex and empowered by our AI skills and tools. • Help run discovery: Take part in user interviews, surveys and usage analysis to build empathy and back your design decisions with evidence, and help share what you learn with the team. • Measure what matters: Define the metrics and KPIs for adoption and performance of what you build, then actually analyse them and feed the learnings back into prioritisation. • Keep an eye on the market: Stay close to the competitive landscape and where brand measurement is heading, and let that sharpen your thinking. • Collaborate with stakeholders: Collaborate with engineers, business stakeholders and leadership, speaking the right language to each. • Raise the bar around you: Contribute to shared tooling and processes, and help the design domain get sharper over time.

• Join a pod-driven data team at Launchmetrics • Design and build data pipelines using PySpark and Databricks • Architect efficient Delta Lake table schemas • Work closely with product, QA, and other data engineers • Own code quality and participate in cross-pod initiatives

• Build and maintain back-end systems using PHP, MySQL, and the Laravel framework. • Develop and maintain front-end components and features using React. • Collaborate with design and product teams to deliver user-friendly interfaces. • Design, develop, and maintain APIs to support front-end functionalities. • Perform code reviews, write clean and efficient code, participate in problem-solving and architectural decisions. • Write and maintain unit tests for code to ensure quality and reliability. • Monitor and maintain tech stack and dependencies using npm & composer. • Keep documentation up to date for codebase and system architecture. • Use AI-assisted development tools as part of the daily workflow.

• Support the creation and distribution of high-quality content (social media, blogs, databriefs and guides) ensuring cohesive brand messaging and audience engagement • Contribute to day-to-day social media execution across platforms such as LinkedIn and Instagram, including drafting copy, scheduling, publishing and community engagement • Ad hoc support on end-to-end content production, including researching, drafting, editing, gathering approvals and publishing in WordPress • Produce social media assets (static posts and short-form videos), partnering with the design team on more complex creative needs • Contribute to and maintain the editorial and social calendars • Serve as a key connection point with the Business Marketing team, contributing to the ideation, research and production of marketing materials and social-first concepts • Apply SEO/AEO and platform best practices to drive discoverability • Monitor performance across native platform analytics and content management tools for KPIs and reporting

• Own and oversee end-to-end project execution of client migrations from our legacy PR monitoring platforms to the Launchmetrics tools, ensuring delivery before agreed customer due dates. • Engage directly with customers to understand their needs, goals, and timelines, and translate these into clear migration plans. • Monitor project progress, proactively flagging risks and coordinating with all relevant teams to keep migrations on track. • Execute migration activities, including platform setup, testing, validation, and go-live preparation to ensure migration requirements and business objectives are met. • Develop and deliver customer training sessions tailored to different user groups, use cases, and levels of platform maturity. • Coordinate training schedules and stakeholder participation across global customer teams. • Support customers through go-live and early adoption, ensuring users are confident and able to effectively leverage the platform. • Act as the key liaison between Product, Sales and Post-Sales teams throughout each migration. • Facilitate alignment across internal stakeholders to ensure a seamless handover and a consistent customer experience. • Organise and lead cross-functional meetings, follow-ups, and status updates related to ongoing migrations. • Build trusted relationships with customers, acting as their primary point of contact for migration-related queries and communications. • Work alongside technical teams to design and implement tailored solutions that address each customer's specific requirements. • Ensure customers feel supported and informed at every step, from scoping through to go-live. • Adopt a data-driven approach to track migration KPIs, project timelines, and customer outcomes. • Contribute to internal reporting and feedback loops that help improve the migration process over time. • Identify patterns and insights from migration data to proactively improve delivery quality with the Brand Insights team.

• Own the end-to-end go-to-market motion for growth programs • Define the launch plans and coordinate across departments • Analyze market opportunities and define segment strategies • Run pricing and packaging strategy for new features • Collaborate cross-functionally to execute programs • Track program performance and refine GTM motions

• Support the digital team with general marketing operations, including setting up landing pages, drafting and setting up email content in Hubspot, developing documentation, and compiling performance data • Conduct digital marketing benchmarking (paid media, web, email, and landing pages) to identify trends and provide data-driven insights for tactical decisions • Assist in documenting automation flows and processes, and build and maintain prompt libraries for internal AI tools • Coordinate and maintain the internal content management system (CMS), ensuring all marketing content is current and properly categorized • Provide support for product marketing asset development, including setting up landing pages, organizing and coordinating updates to PM materials, and liaising with the design team for new assets (interactive demos, videos, or images)

• Lead the planning and execution of high-impact digital and in-person events across key industries • Coordinate the planning and execution of online and in-person events, including product webinars, flagship thought-leadership events, and smaller targeted physical events • Manage end-to-end event logistics, including scheduling, speaker coordination, venue research and agreements, asset preparation, attendee management, and budget oversight • Develop event-related content and slides, as well as event landing pages and value propositions • Build and manage event registration pages using tools like Unbounce and WordPress • Collaborate with various teams to align on event objectives, promotion plans, and audience engagement strategies • Oversee promotion of events to drive registration and attendance • Manage the follow-up strategy and activities from events, coordinating efforts to ensure timely and effective lead nurturing • Assist in post-event processes, including reporting, content repurposing, feedback collection, and follow-up coordination • Track and analyze key event metrics and provide regular insights and recommendations for continuous improvement • Leverage AI tools to streamline event planning and operational workflows • Travel to key regions to manage and oversee local events

• Own the development, execution and performance of Launchmetrics' global content and social media strategy • Shape and oversee the editorial and social media calendars • Act as the final editorial gatekeeper, reviewing and approving content • Author and lead the development of pillarstone and thought leadership content • Orchestrate the execution of content initiatives • Consolidate and analyze performance data • Partner with stakeholders across the marketing team and cross-functionally • Embed AI tools and workflows to maximize productivity • Lead and develop the Content team