• Defining product vision, strategy and roadmap based on customer needs, SEO & GEO trends, and competitive analysis. • Own the full product lifecycle, from discovery to launch (and sometimes sunsetting), with a strong focus on data-driven decisions. • Partnering with engineering, design, marketing and support teams to drive product-led growth (PLG), boost adoption, and increase customer lifetime value . • Leading cross-functional planning to ensure on-time delivery and alignment across stakeholders. • Collaborating with growth teams to ensure product-market fit and measurable outcomes. • Conducting user research, gathering feedback, and analyzing usage data to inform product decisions. • Implementing product analytics tools to track engagement, retention, and feature adoption. • Leading customer onboarding and experience improvements during our SaaS transition . • Keeping abreast of changes in SEO/GEO practices, search engine algorithms, and the WordPress ecosystem. • Creating clear, concise product requirement documents (PRDs) that align with business goals.

• Own the PIM Vision: Define and drive the end-to-end roadmap for HighLevel’s Product Information Management system — from Items, Variants, and Catalog Items to Price Lists, Units of Measure, and multi-channel price resolution logic. • Lead the Catalog Overhaul: Architect the migration from our existing catalog foundation to a robust, extensible PIM that supports the full breadth of HighLevel’s commerce use cases across product types and selling channels. • Design for Multi-Team Consumption: Define clear API contracts and data models that serve not just the Commerce team, but adjacent teams building service-based and subscription-based product experiences — ensuring every consumer can reliably depend on PIM as a platform. • Drive Cross-Functional Alignment: Lead structured collaboration with engineering, design, and partner product teams to ensure PIM capabilities meet requirements across all consuming surfaces, resolving conflicting priorities with clarity and conviction. • Shape Pricing Infrastructure: Own the strategy for multi-currency, rule-based, and channel-aware pricing — ensuring the right price resolves correctly at every point of sale across all storefronts and channels. • Champion the Merchant Experience: Translate complex catalog management requirements into intuitive workflows that allow merchants across industries — from physical goods retailers to service providers — to create, organize, and manage their offerings with ease. • Set the Platform Standard: Establish foundational patterns and best practices that make the PIM a reliable, scalable service other teams can confidently build on, including documentation, versioning, and deprecation protocols. • Influence the Broader Commerce Roadmap: Partner with peer PMs across the Commerce team to ensure PIM investments are sequenced in a way that unlocks compounding value across the platform.

• Functional ownership of the Events & Transcripts content data pipeline overseeing key aspects of tool development to support content collection, production, and integration: defining and refining business requirements, sourcing, methodology, policies, and data integrity processes. • Refining collection and deduplication tools & techniques in close collaboration with engineering to understand and optimize costs, automation opportunities, and timelines for all aspects of implementation and the ongoing events & transcripts content operation. • Participate in regular team meetings and performance reviews to assess progress, address challenges, and identify opportunities for growth and development. • Contribute to the successful launch of events & transcripts content into the market, including contributing to the creation of announcements, marketing collateral, documentation, user training and internal training. • Serve as an escalation point for data integrity and methodology issues. • Track industry and competitive trends and deliver competitive intelligence to better evolve product vision and market positioning.

• Understand and communicate the problems of our users and customers • Define requirements for a solution that our users love • Ensure our products add value • Own the Supply API product portfolio • Collaborate cross-functionally with Engineering, supplier-facing commercial teams, support, and UX to deliver an industry-leading supply integration experience