• Lead the annual activation planning process, including budget management, resource allocation, and go-to-market prioritization. • Identify AFH channel opportunities and innovative activation approaches to drive competitive advantage. • Establish KPIs, measurement frameworks, and reporting cadences to evaluate activation effectiveness. • Present activation strategies, performance insights, and recommendations to senior leadership and cross-functional stakeholders. • Define the strategic direction for marketing activations, ensuring they ladder to broader brand and business goals. • Oversee the development and execution of activation plans for Commercial, Non-Commercial & Distributor channels. • Lead the strategic development of Away from Home CRM and digital marketing programs, including email, customer journeys, web, mobile, and loyalty platforms. • Drive audience segmentation strategy and personalization initiatives to maximize engagement and conversion. • Direct the creation of high-impact sales collateral, presentations, and enablement tools that support commercial objectives. • Develop comprehensive creative briefs that articulate strategic objectives, audience insights, and success metrics. • Define the content strategy for foodservice and owned social channels, ensuring a cohesive brand narrative. • Develop the strategic vision for trade show and industry event participation, including objectives, investment, and success criteria.

Role Description In this exciting new career opportunity, you’ll be reporting to the Head of Global Performance Marketing on full-time hours and working from home remotely. As a Senior Solutions Marketer, you will play a pivotal role in shaping and executing go-to-market (GTM) strategies that drive awareness, adoption, and growth for our products and solutions. Collaborating with our Product and Partnerships teams, you will: - Coordinate cross-functional teams across Product, Sales, and Marketing to ensure successful GTM readiness, launch execution, and alignment on milestones. - Translate product features and updates into clear, compelling, and customer-centric messaging for use across marketing campaigns and sales enablement. - Develop and maintain core product marketing assets, including presentations, demos, datasheets, and enablement materials that support sales effectiveness. - Collaborate with campaign teams to support bottom-of-funnel marketing initiatives and track performance against key GTM and conversion KPIs. - Gather and synthesize customer insights through research, surveys, and feedback loops to inform positioning, messaging, and content development. - Own GTM tracking and communication by monitoring launch timelines, reporting progress, and ensuring stakeholders are informed on product and performance updates. Qualifications - 4-6 years of experience in product marketing or marketing communications, with exposure to GTM and product launch activities. - Advanced level of English, with strong written and verbal communication skills for creating clear, compelling messaging. - Proven ability to translate product capabilities into customer-focused content, including presentations, demos, and value propositions. - Experience conducting market and customer research using methods such as surveys and interviews to inform positioning and messaging. - Basic proficiency in data analysis to support GTM tracking, launch performance evaluation, and marketing decision-making. - Familiarity with CRM and marketing automation tools, ideally Microsoft Dynamics 365 or similar platforms. Benefits - Work-Life Balance: Benefit from our remote work from home culture, with options to collaborate with colleagues in regional offices (if applicable). Enjoy generous paid time off including public and personal holidays and two company-wide days off per year to recharge. - Learning & Development: Access to language learning, masterclasses and professional development opportunities with a culture of coaching and constructive feedback. - Community Events: Make new friends and connect with colleagues at virtual wellbeing sessions, team-building activities and informal social clubs. - Cultural Collaboration: Our Intercultural Assessment provides valuable insights to help you build collaboration across diverse cultures. - Recommend a Friend: Earn a bonus by referring talented professionals to join Learnlight through our referral program (conditions apply). Company Description Learnlight is an EdTech company that believes in putting people first. We take every opportunity to do that with enthusiasm, initiative, and commitment. We find joy and deep satisfaction in delighting our clients, empowering our learners, and helping our team to excel in everything they do. Our mission is to help organizations develop human skills to understand, empathize, and connect effectively with others in the global workplace. We exist to close the gap between strategy and execution by building communication skills that make companies collaborate more effectively: language, cultural intelligence and interpersonal fluency. We do this through a combination of best-in-class trainers and a leading, AI-powered platform. Combined with a long-term, sustainable approach, we aim to safeguard our people, the communities we serve, and our planet.

Role Description We seek a dynamic and results-oriented Senior Marketing Manager to lead our marketing initiatives. This individual will oversee the development and implementation of marketing campaigns, enhance our brand presence, and support our growth objectives. The ideal candidate is a strategic thinker with hands-on experience in digital marketing, content creation, analytics, and team management. As the Senior Marketing Manager, you will: - Develop and execute comprehensive marketing strategies to enhance Medsien’s brand presence and drive growth. - Plan and manage multi-channel campaigns. - Oversee content creation to maintain a consistent brand voice. - Analyze performance metrics to optimize marketing efforts. - Collaborate closely with the sales team to align marketing initiatives with lead generation goals. - Work with product teams on go-to-market strategies for new offerings. - Manage marketing budgets, ensure ROI, and identify opportunities to expand brand reach while engaging target audiences effectively. Qualifications - Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred). - 5+ years of experience in marketing, with at least 2 years in a managerial role. - Proven track record of driving growth through effective marketing strategies. - Strong expertise in digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, etc.). - Excellent communication and project management skills. - A creative and driven mindset with experience navigating through ambiguity and a desire to work in a fast-paced, results-driven environment. - A desire to learn and try new approaches/ideas and stretch boundaries. - Extreme problem-solving skills. - Familiarity with healthcare or SaaS industries is a strong plus. - East Coast residents will be preferred. Benefits - Competitive USD salary. - Flexible vacation and PTO policies. - Fully remote work opportunities. - Training, mentorship, and coaching from leadership. Company Description Medsien is a leading provider of scalable remote care management, enabling healthcare practices to enhance patient engagement, improve outcomes, and optimize operational efficiency. Hundreds of organizations trust Medsien’s unparalleled technology solutions to implement exceptional remote care management programs, personalize every interaction, and improve the lives of those who need it most. We are committed to innovation, collaboration, and the delivery of exceptional service to our clients and their patients. Based in San Francisco and venture-backed by top-tier investors, Medsien was founded to reimagine remote care management.

Role Description Our client is currently growing their local presence in the Philippines and seeking for an experienced CRM & Lifecycle Marketing Specialist who is organised, methodical, motivated, detail-oriented, and can envisage building a long-term career within the company. This is an amazing opportunity for someone who is thinking of the big picture in terms of career growth and skills development. Awesome working environment are among the few things that you can look forward to and to get excited about this role. Duties & Responsibilities - Get your hands dirty and ship great campaigns - Build, QA, and launch lifecycle campaigns across email, SMS, and push using platforms like Klaviyo, MailChimp, Omnisend, or similar, ensuring logic, triggers, and timing are continuously optimised - Own end-to-end delivery - from briefing and creative setup through to audience targeting, scheduling, and reporting - Maintain and optimise automated flows across onboarding, retention, win-back, and churn prevention journeys - Be the architect of every customer journey - Design and own CRM flows end-to-end; mapping customer journeys, defining logic and triggers, and ensuring every touchpoint feels intentional and on-brand - Bring a strong UX sensibility to lifecycle communications; thinking through the customer experience at each stage, not just the message - Produce visually compelling email and SMS creative using tools like Figma or Canva, from layout and hierarchy through to typography and imagery selection - Translate brand guidelines into CRM-native designs that are optimised for deliverability, accessibility, and mobile rendering - Know your audience better than they know themselves - Build audience segments using behavioural, transactional, and demographic data to deliver relevant, timely communications - Support personalised messaging and dynamic content aligned to customer lifecycle stages - Continuously refine targeting strategies to improve engagement, conversion, and retention - Never stop tweaking, testing, and making it better - Design and run A/B and multivariate tests across subject lines, content, design, offers, and journey logic - Identify underperforming flows and redesign them, from both a technical and visual standpoint, for stronger results - Put on your data hat and own the numbers - Maintain dashboards and reports covering key CRM metrics (opens, clicks, conversions, registrations, repeat purchases, abandoned carts and churn) - Surface actionable insights that improve lifecycle performance across all client programs - Ongoing: - Weekly, monthly and quarterly reporting on the performance of client campaigns on a customer engagement and transactional level. - Collaborate with creative teams to brief, review, and elevate campaign assets — with a sharp eye for what drives clicks versus what just looks pretty - Recommend new tools, integrations, and automation opportunities that raise the bar for what CRM can do - Work closely with marketing and creative teams to ensure CRM aligns with broader campaign activity - Stay current on CRM trends, platform updates, design best practices, and compliance requirements - Share learnings across the team to build best practices and inform future planning - Take part in developing the office culture and establishing positive team dynamics Qualifications - 2+ years of experience in a CRM or marketing automation role - Prior experience within an agency environment is desired but not essential - A strong work ethic driven by creative passion, positive energy and thrives on challenges - Organisational skills with the ability to work on multiple projects simultaneously and meet tight deadlines - A genuine eye for design; you understand layout, hierarchy, and what makes a CRM communication feel premium, not templated - Hands-on experience with Figma, Canva, or similar design tools to produce or refine email layouts and campaign assets - Strong analytical and problem-solving skills with a proactive and solution-oriented mindset - Ability to communicate (written and verbal) at all levels (executives, business and technology leadership, project teams, peers) - Exceptional attention to detail - Self-starter in daily tasks; works well independently and as part of the team