Mondelēz International logo
Mondelēz International

We’re a house of incredible brands providing people with the right snack, for the right moment, made the right way.

Marketing Activation Manager

MarketingMarketingFull TimeRemoteLeadTeam 10,001+Since 2012H1B No SponsorCompany SiteLinkedIn

Location

New Jersey

Posted

14 hours ago

Salary

$122K - $167.8K / year

Seniority

Lead

Bachelor Degree8 yrs expEnglish

Job Description

Marketing Activation Manager

Mondelēz International

• Lead the annual activation planning process, including budget management, resource allocation, and go-to-market prioritization. • Identify AFH channel opportunities and innovative activation approaches to drive competitive advantage. • Establish KPIs, measurement frameworks, and reporting cadences to evaluate activation effectiveness. • Present activation strategies, performance insights, and recommendations to senior leadership and cross-functional stakeholders. • Define the strategic direction for marketing activations, ensuring they ladder to broader brand and business goals. • Oversee the development and execution of activation plans for Commercial, Non-Commercial & Distributor channels. • Lead the strategic development of Away from Home CRM and digital marketing programs, including email, customer journeys, web, mobile, and loyalty platforms. • Drive audience segmentation strategy and personalization initiatives to maximize engagement and conversion. • Direct the creation of high-impact sales collateral, presentations, and enablement tools that support commercial objectives. • Develop comprehensive creative briefs that articulate strategic objectives, audience insights, and success metrics. • Define the content strategy for foodservice and owned social channels, ensuring a cohesive brand narrative. • Develop the strategic vision for trade show and industry event participation, including objectives, investment, and success criteria.

Job Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, Business, or related field; MBA or advanced degree preferred.
  • 8 -10 years of progressive experience in marketing activation, brand marketing, or integrated marketing, preferably with Away from Home channels.
  • Demonstrated experience managing agency relationships and multi-channel marketing programs.
  • Proven track record of developing and executing strategies that deliver measurable business results.
  • Experience managing budgets and driving ROI accountability.
  • Strong proficiency in loyalty marketing, CRM platforms, and digital marketing tools.
  • Advanced skills in PowerPoint, Excel, and marketing technology platforms.

Benefits

  • health insurance
  • wellness and family support programs
  • life and disability insurance
  • retirement savings plans
  • paid leave programs
  • education related programs
  • paid holidays and vacation time

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