Role Description Our client is currently growing their local presence in the Philippines and seeking for an experienced CRM & Lifecycle Marketing Specialist who is organised, methodical, motivated, detail-oriented, and can envisage building a long-term career within the company. This is an amazing opportunity for someone who is thinking of the big picture in terms of career growth and skills development. Awesome working environment are among the few things that you can look forward to and to get excited about this role. Duties & Responsibilities - Get your hands dirty and ship great campaigns - Build, QA, and launch lifecycle campaigns across email, SMS, and push using platforms like Klaviyo, MailChimp, Omnisend, or similar, ensuring logic, triggers, and timing are continuously optimised - Own end-to-end delivery - from briefing and creative setup through to audience targeting, scheduling, and reporting - Maintain and optimise automated flows across onboarding, retention, win-back, and churn prevention journeys - Be the architect of every customer journey - Design and own CRM flows end-to-end; mapping customer journeys, defining logic and triggers, and ensuring every touchpoint feels intentional and on-brand - Bring a strong UX sensibility to lifecycle communications; thinking through the customer experience at each stage, not just the message - Produce visually compelling email and SMS creative using tools like Figma or Canva, from layout and hierarchy through to typography and imagery selection - Translate brand guidelines into CRM-native designs that are optimised for deliverability, accessibility, and mobile rendering - Know your audience better than they know themselves - Build audience segments using behavioural, transactional, and demographic data to deliver relevant, timely communications - Support personalised messaging and dynamic content aligned to customer lifecycle stages - Continuously refine targeting strategies to improve engagement, conversion, and retention - Never stop tweaking, testing, and making it better - Design and run A/B and multivariate tests across subject lines, content, design, offers, and journey logic - Identify underperforming flows and redesign them, from both a technical and visual standpoint, for stronger results - Put on your data hat and own the numbers - Maintain dashboards and reports covering key CRM metrics (opens, clicks, conversions, registrations, repeat purchases, abandoned carts and churn) - Surface actionable insights that improve lifecycle performance across all client programs - Ongoing: - Weekly, monthly and quarterly reporting on the performance of client campaigns on a customer engagement and transactional level. - Collaborate with creative teams to brief, review, and elevate campaign assets — with a sharp eye for what drives clicks versus what just looks pretty - Recommend new tools, integrations, and automation opportunities that raise the bar for what CRM can do - Work closely with marketing and creative teams to ensure CRM aligns with broader campaign activity - Stay current on CRM trends, platform updates, design best practices, and compliance requirements - Share learnings across the team to build best practices and inform future planning - Take part in developing the office culture and establishing positive team dynamics Qualifications - 2+ years of experience in a CRM or marketing automation role - Prior experience within an agency environment is desired but not essential - A strong work ethic driven by creative passion, positive energy and thrives on challenges - Organisational skills with the ability to work on multiple projects simultaneously and meet tight deadlines - A genuine eye for design; you understand layout, hierarchy, and what makes a CRM communication feel premium, not templated - Hands-on experience with Figma, Canva, or similar design tools to produce or refine email layouts and campaign assets - Strong analytical and problem-solving skills with a proactive and solution-oriented mindset - Ability to communicate (written and verbal) at all levels (executives, business and technology leadership, project teams, peers) - Exceptional attention to detail - Self-starter in daily tasks; works well independently and as part of the team

Role Description In this exciting new career opportunity, you’ll be reporting to the Head of Global Performance Marketing on full-time hours and working from home remotely. As a Senior Field Marketer, you’ll have a direct impact on developing and implementing the complete marketing strategy for designated countries, aimed at generating awareness, demand, engagement, and renewal for Learnlight’s products and services. Collaborating with our Sales teams, you will: - Develop and execute country-level field marketing strategies and localized campaigns aligned with global objectives, market dynamics, and target customer segments. - Drive demand generation and pipeline growth through integrated multi-channel marketing programs, including digital, social, PR, direct marketing, and field initiatives. - Lead the planning, promotion, and execution of regional events, thought leadership programs, and community engagement activities to strengthen brand presence and customer relationships. - Partner closely with Sales and cross-functional teams to align marketing efforts with revenue goals, support strategic initiatives, and ensure successful program delivery. - Monitor market trends, customer insights, and competitive activity to identify opportunities, inform strategy, and enhance market differentiation. - Manage budgets, vendors, partnerships, and performance reporting, leveraging data and ROI analysis to optimize marketing effectiveness and business impact. Qualifications - 5+ years of B2B marketing experience, including at least 2 years in a regional or field marketing role, preferably within the technology and/or education sectors. - Advanced English and Italian language skills, with exceptional written and verbal communication abilities and experience tailoring messaging to diverse audiences. - Proven expertise in developing and executing integrated, multi-channel marketing programs, including event management, copywriting, content creation, and creative brief development. - Strong analytical and commercial mindset, with deep knowledge of customer segmentation and a track record of using data and insights to drive marketing decisions and business outcomes. - Bachelor's degree in Marketing Management, or a related field, along with advanced proficiency in marketing technologies and analytics platforms, including CRM, CMS, and reporting tools. Benefits - Work-Life Balance: Benefit from our remote work from home culture, with options to collaborate with colleagues in regional offices (if applicable). Enjoy generous paid time off including public and personal holidays and two company-wide days off per year to recharge. - Learning & Development: Access to language learning, masterclasses and professional development opportunities with a culture of coaching and constructive feedback. - Community Events: Make new friends and connect with colleagues at virtual wellbeing sessions, team-building activities and informal social clubs. - Cultural Collaboration: Our Intercultural Assessment provides valuable insights to help you build collaboration across diverse cultures. - Recommend a Friend: Earn a bonus by referring talented professionals to join Learnlight through our referral program (conditions apply).

Title: Sr Marketing Journey & Audience Strategy Lead Location: Newport Beach CA-700 time type Full time Hybrid job requisition id R17200 Job Description: Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead—our policyholders count on us to be there when it matters most. It’s a big ask, but it’s one that we have the power to deliver when we work together. We collaborate and innovate—pushing one another to transform not just Pacific Life, but the entire industry for the better. Why? Because it’s the right thing to do. Pacific Life is more than a job, it’s a career with purpose. It’s a career where you have the support, balance, and resources to make a positive impact on the future—including your own. We are actively seeking a Senior Marketing Journey & Audience Lead Strategist to join our Marketing Strategy Team in Newport Beach, CA. This is a hybrid role (4 days per week in the office/1 day remote) This is a high-impact, individual contributor role for someone who brings strong strategic thinking, technical skill, and ideas on how to improve marketing campaign effectiveness. This role is responsible for shaping and orchestrating marketing-led go-to-market (GTM) audience and journey strategies across Life Insurance and Annuities, designing, coordinating, and optimizing multichannel engagement programs while partnering closely with individual strategists to strengthen campaign execution and business outcomes. In this role, you will help Marketing Strategists approach audience targeting and campaign journeys, while maintaining ownership of the strategy holistically. You will establish consistency, improve audience engagement, and increase the quality and effectiveness of leads generated. This includes optimizing how audiences are defined and how journey maps are orchestrated, with a focus on producing high-quality, actionable leads and more consistent results over time. This is a new role within a Marketing Strategy team of 22 in the Consumer Markets division. You will partner closely with marketing strategists, relationship marketers, digital specialists, and data analysts across Life and Annuities. Success in this role means influencing across teams to challenge the status quo and advance our audience targeting, segmentation, and journey strategies. This individual brings strong judgment, accountability, and a proactive mindset, consistently moving work forward and delivering results with minimal direction. This role follows a hybrid work schedule with four days per week in the office. How you’ll help us move forward: - Lead audience and journey strategy across Life Insurance and Annuity go-to-market initiatives, establishing a coordinated approach to targeting, segmentation, prioritization, and engagement. - Develop and evolve scalable audience and journey frameworks that connect campaigns into seamless, end-to-end multichannel experiences. - Design, orchestrate, and optimize marketing journeys to improve engagement, lead quality, conversion, campaign efficiency, and overall marketing performance. - Translate business objectives into clear audience definitions, journey logic, and technical requirements that guide campaign planning, creative development, and execution. - Align Marketing Strategists around a holistic, portfolio-level approach to audience and journey planning, ensuring consistency across campaigns and business lines. - Evaluate and manage audience overlap, fatigue, lead flow, and prioritization tradeoffs to improve marketing effectiveness and create a more consistent pipeline of qualified leads. - Collaborate with Relationship Marketing, Data Analytics, Digital Execution, and other cross-functional teams to activate campaigns effectively, refine targeting strategies, and resolve execution challenges. - Improve marketing visibility, orchestration, and performance across CRM and marketing technology platforms by identifying gaps and implementing best practices. - Identify opportunities to strengthen marketing processes, collaboration models, and operational effectiveness across teams. - Perform additional duties as assigned. The experience you bring: - Bachelor's degree in Marketing, Business, Technology, or a related field, or equivalent combination of education and relevant experience. - 8+ years of B2B marketing experience with expertise in audience strategy, segmentation, customer journey orchestration, and multichannel campaign planning across multiple lines of business. - Proven success developing and optimizing data-driven marketing strategies that improve audience engagement, lead quality, conversion, and overall marketing performance. - Strong understanding of CRM, marketing automation, and customer journey platforms, including Salesforce and Marketing Cloud. - Experience translating business objectives into audience logic, journey rules, technical requirements, and scalable execution plans across marketing programs. - Demonstrated ability to partner effectively with Data Analytics, Digital Execution, Sales, and Marketing teams to activate campaigns, solve complex challenges, and improve business outcomes. - Strong analytical, strategic thinking, and problem-solving skills, with the ability to use data, testing, and insights to identify opportunities and drive continuous improvement. - Proven ability to operate effectively at both strategic and execution levels, balancing long-term planning with operational excellence and process optimization. - Excellent communication and presentation skills, including the ability to influence stakeholders and present strategies, recommendations, and performance insights to senior leadership. - Strong organizational and prioritization skills, with the ability to manage multiple initiatives, navigate ambiguity, and lead through influence in a fast-paced environment. What makes you stand out: - Background in financial services or marketing to financial advisors is highly valued. - Experience building audience and journey strategies across multiple campaigns instead of managing one-off campaign execution. - Ability to connect marketing strategy, data, and execution teams to create more coordinated customer experiences. - Interest in emerging AI and automation capabilities, including how AI tools and agents can improve marketing workflows, audience strategy, campaign execution, and team efficiency. - Hands on experience with CRM, marketing automation, and workflow platforms, including Adobe Workfront, and how they support campaign planning, audience management, and execution. - Ability to simplify complex marketing challenges and create practical, scalable solutions. - Experience working in highly cross-functional environments where influence and alignment are critical to success. - Strong business judgment and comfort making prioritization decisions across competing marketing needs. - Experience helping teams adopt more consistent, strategic approaches to campaign planning and execution. Base Pay Range: The base pay range noted represents the company’s good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location. Also, most employees are eligible for additional incentive pay. $137,610.00 - $168,190.00 Your Benefits Start Day 1 Your wellbeing is important to Pacific Life, and we’re committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we’ve got you covered. - Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents - Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off - Paid Parental Leave as well as an Adoption Assistance Program - Competitive 401k savings plan with company match and an additional contribution regardless of participation You Can Be Who You Are We are committed to a culture of diversity and inclusion that embraces the authenticity of all employees, partners and communities. We support all employees to thrive and achieve their fullest potential. What’s life like at Pacific Life? Visit Instagram.com/lifeatpacificlife EEO Statement: Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.

• Plan and coordinate Slasify's participation in trade shows, conferences, and market-facing events across key markets • Manage event logistics end-to-end: registration, booth setup, scheduling, and attendee coordination • Liaise with event organizers and venue contacts to ensure smooth execution on the day • Maintain a forward-looking events calendar aligned with marketing and sales priorities • Document event outcomes and leads generated for post-event reporting • Own procurement and inventory of trade show materials; business cards, flyers, banners, branded merchandise (hats, pens, bags, and similar) • Coordinate with vendors on production timelines, quality checks, and delivery schedules • Manage gifting for trade shows and market-facing activities • Keep all collateral on-brand and current; flag outdated materials for refresh • Manage relationships with marketing vendors; print suppliers, event contractors, collateral producers • Obtain and compare quotes; bring recommendations to the Director of Growth • Track vendor delivery timelines, performance, and invoices • Maintain an organised vendor contact list and service history • Assist with marketing operations, digital marketing activities, and cross-functional initiatives as directed • Support campaign logistics, asset distribution, and event follow-up activities • Assist with campaign tracking, lead management, CRM updates, and basic performance reporting • Leverage AI tools and automation solutions to improve marketing execution, research, content development, workflow efficiency, and operational scalability