Pacific Life logo
Pacific Life

Headquartered in Newport Beach, California, Pacific Life provides life insurance, annuities, mutual funds, and other products to protect families and individual

Senior Marketing Journey and Audience Strategy Lead

Location

California

Posted

12 hours ago

Salary

$137.6K - $168.2K / year

Seniority

Lead

No structured requirement data.

Job Description

Senior Marketing Journey and Audience Strategy Lead

Pacific Life

Title: Sr Marketing Journey & Audience Strategy Lead Location: Newport Beach CA-700 time type Full time Hybrid job requisition id R17200 Job Description: Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead—our policyholders count on us to be there when it matters most. It’s a big ask, but it’s one that we have the power to deliver when we work together. We collaborate and innovate—pushing one another to transform not just Pacific Life, but the entire industry for the better. Why? Because it’s the right thing to do. Pacific Life is more than a job, it’s a career with purpose. It’s a career where you have the support, balance, and resources to make a positive impact on the future—including your own. We are actively seeking a Senior Marketing Journey & Audience Lead Strategist to join our Marketing Strategy Team in Newport Beach, CA. This is a hybrid role (4 days per week in the office/1 day remote) This is a high-impact, individual contributor role for someone who brings strong strategic thinking, technical skill, and ideas on how to improve marketing campaign effectiveness. This role is responsible for shaping and orchestrating marketing-led go-to-market (GTM) audience and journey strategies across Life Insurance and Annuities, designing, coordinating, and optimizing multichannel engagement programs while partnering closely with individual strategists to strengthen campaign execution and business outcomes. In this role, you will help Marketing Strategists approach audience targeting and campaign journeys, while maintaining ownership of the strategy holistically. You will establish consistency, improve audience engagement, and increase the quality and effectiveness of leads generated. This includes optimizing how audiences are defined and how journey maps are orchestrated, with a focus on producing high-quality, actionable leads and more consistent results over time. This is a new role within a Marketing Strategy team of 22 in the Consumer Markets division. You will partner closely with marketing strategists, relationship marketers, digital specialists, and data analysts across Life and Annuities. Success in this role means influencing across teams to challenge the status quo and advance our audience targeting, segmentation, and journey strategies. This individual brings strong judgment, accountability, and a proactive mindset, consistently moving work forward and delivering results with minimal direction. This role follows a hybrid work schedule with four days per week in the office. How you’ll help us move forward: - Lead audience and journey strategy across Life Insurance and Annuity go-to-market initiatives, establishing a coordinated approach to targeting, segmentation, prioritization, and engagement. - Develop and evolve scalable audience and journey frameworks that connect campaigns into seamless, end-to-end multichannel experiences. - Design, orchestrate, and optimize marketing journeys to improve engagement, lead quality, conversion, campaign efficiency, and overall marketing performance. - Translate business objectives into clear audience definitions, journey logic, and technical requirements that guide campaign planning, creative development, and execution. - Align Marketing Strategists around a holistic, portfolio-level approach to audience and journey planning, ensuring consistency across campaigns and business lines. - Evaluate and manage audience overlap, fatigue, lead flow, and prioritization tradeoffs to improve marketing effectiveness and create a more consistent pipeline of qualified leads. - Collaborate with Relationship Marketing, Data Analytics, Digital Execution, and other cross-functional teams to activate campaigns effectively, refine targeting strategies, and resolve execution challenges. - Improve marketing visibility, orchestration, and performance across CRM and marketing technology platforms by identifying gaps and implementing best practices. - Identify opportunities to strengthen marketing processes, collaboration models, and operational effectiveness across teams. - Perform additional duties as assigned. The experience you bring: - Bachelor's degree in Marketing, Business, Technology, or a related field, or equivalent combination of education and relevant experience. - 8+ years of B2B marketing experience with expertise in audience strategy, segmentation, customer journey orchestration, and multichannel campaign planning across multiple lines of business. - Proven success developing and optimizing data-driven marketing strategies that improve audience engagement, lead quality, conversion, and overall marketing performance. - Strong understanding of CRM, marketing automation, and customer journey platforms, including Salesforce and Marketing Cloud. - Experience translating business objectives into audience logic, journey rules, technical requirements, and scalable execution plans across marketing programs. - Demonstrated ability to partner effectively with Data Analytics, Digital Execution, Sales, and Marketing teams to activate campaigns, solve complex challenges, and improve business outcomes. - Strong analytical, strategic thinking, and problem-solving skills, with the ability to use data, testing, and insights to identify opportunities and drive continuous improvement. - Proven ability to operate effectively at both strategic and execution levels, balancing long-term planning with operational excellence and process optimization. - Excellent communication and presentation skills, including the ability to influence stakeholders and present strategies, recommendations, and performance insights to senior leadership. - Strong organizational and prioritization skills, with the ability to manage multiple initiatives, navigate ambiguity, and lead through influence in a fast-paced environment. What makes you stand out: - Background in financial services or marketing to financial advisors is highly valued. - Experience building audience and journey strategies across multiple campaigns instead of managing one-off campaign execution. - Ability to connect marketing strategy, data, and execution teams to create more coordinated customer experiences. - Interest in emerging AI and automation capabilities, including how AI tools and agents can improve marketing workflows, audience strategy, campaign execution, and team efficiency. - Hands on experience with CRM, marketing automation, and workflow platforms, including Adobe Workfront, and how they support campaign planning, audience management, and execution. - Ability to simplify complex marketing challenges and create practical, scalable solutions. - Experience working in highly cross-functional environments where influence and alignment are critical to success. - Strong business judgment and comfort making prioritization decisions across competing marketing needs. - Experience helping teams adopt more consistent, strategic approaches to campaign planning and execution. Base Pay Range: The base pay range noted represents the company’s good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location. Also, most employees are eligible for additional incentive pay. $137,610.00 - $168,190.00 Your Benefits Start Day 1 Your wellbeing is important to Pacific Life, and we’re committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we’ve got you covered. - Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents - Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off - Paid Parental Leave as well as an Adoption Assistance Program - Competitive 401k savings plan with company match and an additional contribution regardless of participation You Can Be Who You Are We are committed to a culture of diversity and inclusion that embraces the authenticity of all employees, partners and communities. We support all employees to thrive and achieve their fullest potential. What’s life like at Pacific Life? Visit Instagram.com/lifeatpacificlife EEO Statement: Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.

Related Categories

Related Job Pages

More Marketing Jobs

Slasify logo

Marketing Assistant

Slasify

We Satisfy Your Global EOR & Payroll Needs

Marketing12 hours ago
ContractRemoteTeam 11-50H1B No Sponsor

• Plan and coordinate Slasify's participation in trade shows, conferences, and market-facing events across key markets • Manage event logistics end-to-end: registration, booth setup, scheduling, and attendee coordination • Liaise with event organizers and venue contacts to ensure smooth execution on the day • Maintain a forward-looking events calendar aligned with marketing and sales priorities • Document event outcomes and leads generated for post-event reporting • Own procurement and inventory of trade show materials; business cards, flyers, banners, branded merchandise (hats, pens, bags, and similar) • Coordinate with vendors on production timelines, quality checks, and delivery schedules • Manage gifting for trade shows and market-facing activities • Keep all collateral on-brand and current; flag outdated materials for refresh • Manage relationships with marketing vendors; print suppliers, event contractors, collateral producers • Obtain and compare quotes; bring recommendations to the Director of Growth • Track vendor delivery timelines, performance, and invoices • Maintain an organised vendor contact list and service history • Assist with marketing operations, digital marketing activities, and cross-functional initiatives as directed • Support campaign logistics, asset distribution, and event follow-up activities • Assist with campaign tracking, lead management, CRM updates, and basic performance reporting • Leverage AI tools and automation solutions to improve marketing execution, research, content development, workflow efficiency, and operational scalability

Taiwan
Ultragenyx logo

Associate Director, Gene Therapy Marketing

Ultragenyx

Rare mission. Fearless team. Incredible possibilities.

Marketing13 hours ago
Full TimeRemoteTeam 501-1,000Since 2010H1B Sponsor

Lead the development and execution of marketing initiatives for gene therapy, collaborate with global teams, and build relationships with healthcare professionals to optimize patient experiences and achieve business objectives.

Japan

Title: Director, Regional Marketing Location: USA- Req #560 Remote Job Description: Looking for a chance to make a meaningful difference in the oncology space? Taiho Oncology is on a mission: to improve the lives of patients with cancer, their families, and caregivers. Our “People first” approach means we also highly value our employees, who work relentlessly to help execute our mission. Taiho’s success is founded on ensuring we always act with accountability, collaboration, and trust. By following these guiding principles, we earn and maintain the confidence of patients, the global healthcare community, collaborators and partners, and each other. Together, we are working on cutting-edge science and growing our portfolio and pipeline across a range of tumor types to address the ongoing and evolving needs of patients. Advanced technology, a world-class clinical development organization, and state-of-the-art facilities: these and other resources empower us to innovate and touch the lives of more and more patients. It’s our work, our passion, and our legacy. We invite you to join us. Remote Employee Value Proposition: ​​​​This is a new and exciting role at Taiho which will be critical to ensure the company’s continued growth and success. You will be responsible for understanding our business and providing critical analytics to support key strategic and tactical business decisions. You will also be the point for ensuring Healthcare Provider (HCP) educational objectives are met by liaising with internal and external stakeholders. You will have the opportunity to work cross-functionally with progressive and innovative teams. This rewarding role will challenge you and provide you with an excellent developmental opportunity.​​​ Position Summary: ​​​The Director will support all current inline brands having responsibility for key account analytics as well as defining and delivering HCP education objectives, programs and resources to achieve educational objectives, ensuring they are aligned with the strategic brand objectives. This individual will also have responsibility for identifying and building relationships with academic and community key opinion leaders (KOL) and potential speakers including pharmacists, Nurse Practitioners/Physician Assistants (NP/PAs) and PharmDs. The incumbent will also serve as the liaison for Group Purchasing Organizations (GPOs) and Oncology Account Manager (OAM) programs as well as Product Theaters. ​​ Performance Objectives: - Become a subject matter expert for customer analytics utilizing physician level data (i.e. the Compass report) to identify opportunities and provide data based direction to the brand teams on where to focus marketing initiatives to grow the business. - ​Identify and expand regional KOLs. Develop KOL mapping. - ​Develop and execute an in-depth plan of action to engage regularly with these regional KOLs to grow advocacy, collect insights for shaping market strategy, and support effective promotional and sponsored programs. - ​Connect KOLs with cross functional partners and leadership for participation in certain activities (i.e. advisory boards, Taiho training, other speaking engagements), where applicable. - ​Optimize organizational presence and key customer engagements through coordination with matrix partners (i.e., Marketing, Field, Access, Medical Affairs). - ​Work cross functionally with Medical Affairs to gain alignment between Commercial and Medical Affairs initiatives where appropriate. Specific areas of focus would be pathway and KOL engagement. - ​Work cross functionally with Market Access on GPO’s and large network accounts, ensuring community physicians are receiving educational resources through GPO channels. - ​Identify and build relationships with academic and community HCPs who could be potential speakers (Physicians, Pharmacists, and NP/PAs) for peer to peer education. - ​Evaluate and recruit speakers ensuring they have the disease area/product knowledge, presence, and ability to interact with program attendees. - ​Provide input to the marketing leads regarding the Speaker Bureau including the development of educational content and training, ensuring compliance with SOPs and promotional guidelines. Assit the marketing lead(s )as an additional speaker bureau point of contact for the field. - ​Be the face of the commercial team to the KOL Community and attend regional/local conferences and programs to engage with KOL/attendees as well as provide feedback on how to improve Taiho presence/content at these programs. - ​Facilitate interaction and communication with Speaker Bureau HCPs and key KOLs, as well as communication and alignment across brand teams, internal functions, and multi-agency management. - ​Develop Conference Symposia/Product Theaters strategy and plans for key congress meetings. Jointly work with marketing team (Sr. Director/Director) to lead on site management of symposia/product theaters at key congresses. - ​Manage tracking/approval for compliant Sunshine Act reporting.​ - Employ overall expertise in events planning, advertising/increasing awareness and content development across all aforementioned activities to ensure optimal outcomes. - Regularly collaborate with team members, vendors and other company employees to understand educational needs. - Share operational insights and knowledge from the HCP education effort to the Brand Marketers to improve impact. Education/Certification Requirements: - ​​BA/BS degree in science or business-related discipline, or the equivalent in experience. - ​MBA or advanced like degree would be a plus.​ Knowledge, Skills, and Abilities: - ​​​Minimum 10​ years of pharmaceutical marketing and/or sales experience (working within a marketing team or as a sales representative in a pharmaceutical company). - ​Oncology experience preferred. - ​Strong scientific acumen and business acumen, with the ability to use knowledge of the industry and marketplace to formulate strategies that identify long-term benefits for our customers. - ​Understanding of compliance environment in pharmaceutical promotions. - ​Understanding of Pharma Guidelines and Sunshine Act. - ​Ability to analyze and interpret information and data. - ​Project management skills and superior time management abilities with a focus on meeting deadlines. - ​Excellent organizations skills and the ability to move quickly between tasks while ensuring quality. - ​Excellent verbal and written communications skills. - ​Individual should be able to apply critical thinking process in order to optimize strategic initiatives and decision making. - ​Takes initiative and able to successfully work in a fast-paced environment with multiple demands. - ​Team player with the ability to work independently. - ​Requires domestic travel.​ The pay range for this position at commencement of employment is expected to be between $224,400 - $264,000 annually. This pay range is based on the market range for positions of this type. However, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including annual bonus/incentive comp plans, potential long term incentive plan, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if a candidate/employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. #LI-Remote Equal Opportunity Employer Information: Taiho Oncology is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, veteran status, gender identity, genetic information, or any other characteristic protected by federal, state, or local law. The incumbent in this position may be required to perform other duties, as assigned.

United States
$224.4K - $264K / year

Seller Marketing Coordinator

DEPT Agency

DEPT Agency aims to be a leading digital services provider specializing in digital products, marketing solutions, and advertising experiences. The company foste

Marketing13 hours ago

Coordinate and execute marketing campaigns across various channels, report on campaign performance, and support global programs while managing multiple projects to achieve marketing goals and optimize results based on data insights.

Australia