We deliver Growth Invention for the world's most ambitious companies.
Director, Communications Planning
Location
United States
Posted
13 hours ago
Salary
$138K - $175K / year
Seniority
Lead
No structured requirement data.
Job Description
Director, Communications Planning
DEPT®
Role Description As a Director, Communications Planning, you are a senior strategic leader who sits at the heart of how we connect brands to culture. You'll own the strategic architecture that sits between a brand's positioning and its channel execution. You will drive the communications planning discipline for industry-leading clients, shaping how brands show up across the full media ecosystem with precision, relevance, and impact. What You'll Do - Lead communications planning across assigned accounts — developing audience-first strategies that define the role of each channel, the logic of message sequencing, and the measurable outcomes each phase of a plan is designed to drive. - Translate brand and business briefs into integrated communications frameworks: audience segmentation, consumer journey mapping, channel roles and sequencing, and a clear articulation of what moves someone from awareness through to action. - Write and develop creative briefs, distilling insights and defining single-minded propositions. - Serve as a senior strategic partner to clients on communications, campaign strategy, channel planning, and audience engagement. - Lead integrated communications planning across paid, owned, and earned media. - Translate complex business challenges into sharp, compelling strategic frameworks. - Partner closely with discipline leads across media, creative, CRM, and e-commerce. - Drive new business efforts by developing insight-led communications strategies. - Oversee audience analysis, consumer journey mapping, and competitive intelligence. - Lead, mentor, and develop a team of planners. - Champion measurement and learning agendas, partnering with analytics teams. - Stay ahead of emerging media trends, platform innovations, and cultural shifts. - Represent DEPT®'s strategic capabilities in the market. Qualifications - 8–12 years of experience in communications planning, media strategy, or integrated planning within an agency environment. - Proven ability to develop and own senior client relationships. - Deep expertise across the full media ecosystem — paid, owned, and earned. - Experience leading integrated marketing strategies across media, creative, CRM, and/or e-commerce. - Strong leadership skills with a track record of building, mentoring, and developing high-performing planning teams. - Exceptional strategic thinking with the ability to turn complex data into actionable frameworks. - Outstanding written and verbal communication skills. - Proficiency with planning tools and audience intelligence platforms. - New business experience with a proven ability to contribute to and win pitches. - AI proficiency and a forward-thinking mindset. - A collaborative, solutions-oriented leadership style. Benefits - Healthcare, Dental, and Vision coverage - 401k plan, plus matching - PTO - Paid Company Holidays - Parental Leave
Related Guides
Related Categories
Related Job Pages
More Communications Jobs
Working Student - Management Communications Support
SAPSAP, an acronym for Systemanalyse und Programmentwicklung, or Systems Analysis and Program Development in English, provides clients in 180+ countries with enter
Role Description Support for the Communications Lead within the MU Germany CE&A. - Support in preparing Employee events such as All Employee Meetings, Ask-Us-Anything-Sessions, Coffee corners, etc. - Support in creating Presentations and Visuals for Events. - Support in creation of Social Cards, videos, visuals, etc. for LinkedIn. - Support for future Social Media Campaigns. - Support for new communications formats. - And many more… Qualifications - Student (f/m/d) at a university or a university of applied sciences. - Preferred fields of study: Digital Media, Marketing, Computer Science, Linguistics, or Business Administration. - Ability to structure and visualize complex matters. - High self-motivation and constant willingness to learn. - Ability to work in virtual and distributed teams. - Ability to work independently and willingness to take over small administrative tasks. - Good written and spoken English and German skills (Fluently). - Proficiency in Microsoft Office, MS Excel, and MS PowerPoint, Canva, Video-Tools, LinkedIn. - Working from the office is not required. Requirements - Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). - Please also describe your experience and skills in foreign languages and computer programs / programming languages. Benefits - This is a SAP global, strategic, paid working student position that provides students with opportunities to find purpose in their careers.
• Own the company's overarching communications agenda and translate business priorities into a clear, consistent external voice. • Develop and execute a comprehensive corporate communications strategy that supports business objectives, enhances brand reputation, and drives market visibility. • Oversee internal and external communications frameworks to ensure clarity, consistency, and alignment across all stakeholders. • Lead strategic messaging for executive communications, product milestones, corporate news, and high-stakes announcements. • Define and maintain the company's core narrative and the AI data infrastructure story. • Build the visibility of the CEO and key leaders through bylines, keynotes, speaking slots, podcasts, and social presence. • Coordinate launch moments end to end alongside product marketing. • Partner with product marketing to develop and maintain a messaging architecture that spans the full portfolio, ensuring consistency from analyst briefings to sales conversations. • Drive media relations strategy, securing high-impact coverage in top-tier outlets through proactive storytelling and reactive management. • Cultivate and manage strong relationships with industry analysts; coordinate briefings and support analyst report inclusion. • Develop and oversee executive and corporate social media strategies aligned with brand voice and communications goals. • Guide social content development to drive thought leadership, engagement, and influence across platforms. • Monitor and manage the company’s digital reputation; leverage analytics to optimize performance and audience reach. • Lead comms involvement in MinIO’s GEO/AEO and SEO efforts across owned content: blogs, the MinIO website, executive social platforms, newsletters, YouTube, and third-party channels. • Develop an integrated plan that improves MinIO's brand mentions across AI search environments and ensure prominent placement in AI-generated search responses. • Build and lead a high-performing global communications team, fostering a culture of collaboration, creativity, and accountability. • Collaborate closely with Product, Sales, People Operations, and other departments to align messaging across the business. • Serve as a trusted advisor to executive leadership on strategic communications and messaging priorities.
• The Senior Director of Communications leads the strategy and execution of KIPP Foundation’s communications across internal and external audiences. • This role oversees earned media, executive communications, issues management, and internal communications—ensuring clarity, consistency, and impact in how KIPP shows up nationwide. • The Senior Director partners closely with the Office of the CEO, senior leadership, and regional teams to align messaging, elevate strategic priorities, and strengthen KIPP’s brand and reputation. • This role manages one direct report and serves as a core member of the Marketing and Communications team, reporting to the VP of Marketing and Communications. • Design, lead, and execute a national earned media strategy that aligns with KIPP’s annual storytelling arc and organizational priorities —delivering high-profile national and local TV, print, and digital placements. • Provide strategic counsel to senior leadership (in Office of the CEO, Development, and One KIPP Priority Program Leads) to shape executive communications and secure high-impact speaking engagements and media placements. • Strengthen regional alignment by cultivating deep partnerships with regional communications leads and coordinating network-wide efforts to elevate local stories and reinforce national messages. • Oversee sourcing, refine, and elevate regional stories that demonstrate progress on One KIPP priorities for use in campaigns, announcements, speeches, newsletters, and social media. • Develop external communications plans to announce new KIPP Foundation initiatives and partnerships, including publishing press releases and regional press release templates. • Partner with Digital Marketing colleagues to amplify earned media, executive, and editorial content across channels, including paid media, social media, website, and email. • Serve as an on-the-record spokesperson for the KIPP network. • Monitor and shape KIPP’s media reputation, analyzing coverage trends, identifying risks and opportunities, and advising leadership and regional teams accordingly.
Communications and Marketing Manager
Mercy For AnimalsLet's build a more sustainable world together by ending the exploitation of animals for food.
Role Description Actualmente buscamos un(a) Gerente de Comunicaciones y Marketing para que se una al equipo de Comunicaciones. Desempeñarás un papel de alto impacto y de misión crítica, implementando y ejecutando la estrategia de comunicación y marketing digital para México y brindando soporte a la región de Latinoamérica mediante el desarrollo de campañas de marketing integradas que impulsen la interacción y el crecimiento. - Liderar el diseño y la ejecución de estrategias de marketing digital multicanal para México, impulsando la interacción y el crecimiento. - Desarrollar y lanzar campañas de marketing integradas y campañas de contenido basadas en insights, redes sociales y plataformas de pago, con un gran enfoque en la innovación. - Desarrollar la estrategia e implementar anuncios digitales y campañas de pago en redes sociales. - Identificar oportunidades, tendencias y acontecimientos culturales en tiempo real para crear comunicaciones relevantes y de gran impacto. - Dejar atrás las cuadrículas de contenido estáticas y desarrollar una estrategia en constante evolución a partir de nuevas tendencias, datos de rendimiento y dinámicas de cada plataforma. - Identificar y aprovechar las oportunidades en tiempo real, momentos de cultura popular y tendencias digitales para crear comunicaciones oportunas, relevantes y de gran impacto. - Aprovechar de forma activa y experimentar con la plataforma TikTok, así como con otras plataformas y formatos emergentes, para ampliar el alcance y la relevancia de la organización. - Construir y optimizar estrategias de generación de leads e interacción por correo electrónico, con el fin de convertir contactos potenciales en seguidores activos, comprometidos y a largo plazo. - Llevar a cabo pruebas, aprender y perfeccionar continuamente los enfoques de segmentación y selección de audiencias (targeting) para ofrecer experiencias personalizadas y eficientes a las personas usuarias y a la comunidad. - Colaborar de manera interdepartamental para alinear las estrategias de marketing con las prioridades de la organización y maximizar el impacto. - Supervisar y optimizar el uso de herramientas y plataformas de marketing (por ejemplo, CRM, publicidad pagada, redes sociales y automatizaciones) para impulsar el rendimiento y el crecimiento. - Realizar el seguimiento, analizar y convertir los datos de rendimiento en información útil que sirva de base para la estrategia. - Contribuir a involucrar a la comunidad a través de los canales digitales, manteniendo un contacto cercano con el público y fomentando interacciones y colaboraciones significativas. - Permanecer al día con las plataformas emergentes, herramientas y tendencias digitales. - Cumplir con todas las políticas y procedimientos de la organización. - Realizar otras tareas asignadas por la persona supervisora. Qualifications - Experiencia mínima demostrable de 5 años en puestos similares. - Disponibilidad para cubrir eventos y generar contenido en tiempo real. - Disponibilidad para viajar. - Conocimientos básicos de inglés (deseable). - Tener un conocimiento sólido sobre la experiencia del usuario en la web, las mejores prácticas web y el análisis de sitios web, así como sobre las estrategias y procedimientos de SEO y marketing digital. - Excelentes habilidades de comunicación oral y escrita. - Experiencia en creación de contenidos y análisis para determinar oportunidades y mejorar campañas. - Experiencia o interés en escritura creativa para contenidos digitales y marketing o publicidad. - Excelentes habilidades de redacción y gran atención al detalle. - Compromiso con la misión y los valores de la organización. - Compromiso y apertura al crecimiento continuo en materia de diversidad, equidad, inclusión y justicia. Benefits - Salario competitivo basado en habilidades y experiencia. - Trabajo 100% remoto. - Generosa política de tiempo remunerado que incluye días de vacaciones superiores a la ley. - Días de apreciación, días flexibles y hasta 7 días de enfermedad. - Vales de despensa. - Seguro de gastos médicos particulares. - Plataforma de salud mental. - Programa sabático. Company Description Mercy For Animals existe para ponerle fin a la explotación de animales como alimento mediante la creación de un sistema alimentario justo y sostenible. Nuestra visión es crear un mundo en el que los animales sean respetados, protegidos y libres.




