Let's build a more sustainable world together by ending the exploitation of animals for food.
Communications and Marketing Manager
Location
Mexico
Posted
23 hours ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Communications and Marketing Manager
Mercy For Animals
Role Description Actualmente buscamos un(a) Gerente de Comunicaciones y Marketing para que se una al equipo de Comunicaciones. Desempeñarás un papel de alto impacto y de misión crítica, implementando y ejecutando la estrategia de comunicación y marketing digital para México y brindando soporte a la región de Latinoamérica mediante el desarrollo de campañas de marketing integradas que impulsen la interacción y el crecimiento. - Liderar el diseño y la ejecución de estrategias de marketing digital multicanal para México, impulsando la interacción y el crecimiento. - Desarrollar y lanzar campañas de marketing integradas y campañas de contenido basadas en insights, redes sociales y plataformas de pago, con un gran enfoque en la innovación. - Desarrollar la estrategia e implementar anuncios digitales y campañas de pago en redes sociales. - Identificar oportunidades, tendencias y acontecimientos culturales en tiempo real para crear comunicaciones relevantes y de gran impacto. - Dejar atrás las cuadrículas de contenido estáticas y desarrollar una estrategia en constante evolución a partir de nuevas tendencias, datos de rendimiento y dinámicas de cada plataforma. - Identificar y aprovechar las oportunidades en tiempo real, momentos de cultura popular y tendencias digitales para crear comunicaciones oportunas, relevantes y de gran impacto. - Aprovechar de forma activa y experimentar con la plataforma TikTok, así como con otras plataformas y formatos emergentes, para ampliar el alcance y la relevancia de la organización. - Construir y optimizar estrategias de generación de leads e interacción por correo electrónico, con el fin de convertir contactos potenciales en seguidores activos, comprometidos y a largo plazo. - Llevar a cabo pruebas, aprender y perfeccionar continuamente los enfoques de segmentación y selección de audiencias (targeting) para ofrecer experiencias personalizadas y eficientes a las personas usuarias y a la comunidad. - Colaborar de manera interdepartamental para alinear las estrategias de marketing con las prioridades de la organización y maximizar el impacto. - Supervisar y optimizar el uso de herramientas y plataformas de marketing (por ejemplo, CRM, publicidad pagada, redes sociales y automatizaciones) para impulsar el rendimiento y el crecimiento. - Realizar el seguimiento, analizar y convertir los datos de rendimiento en información útil que sirva de base para la estrategia. - Contribuir a involucrar a la comunidad a través de los canales digitales, manteniendo un contacto cercano con el público y fomentando interacciones y colaboraciones significativas. - Permanecer al día con las plataformas emergentes, herramientas y tendencias digitales. - Cumplir con todas las políticas y procedimientos de la organización. - Realizar otras tareas asignadas por la persona supervisora. Qualifications - Experiencia mínima demostrable de 5 años en puestos similares. - Disponibilidad para cubrir eventos y generar contenido en tiempo real. - Disponibilidad para viajar. - Conocimientos básicos de inglés (deseable). - Tener un conocimiento sólido sobre la experiencia del usuario en la web, las mejores prácticas web y el análisis de sitios web, así como sobre las estrategias y procedimientos de SEO y marketing digital. - Excelentes habilidades de comunicación oral y escrita. - Experiencia en creación de contenidos y análisis para determinar oportunidades y mejorar campañas. - Experiencia o interés en escritura creativa para contenidos digitales y marketing o publicidad. - Excelentes habilidades de redacción y gran atención al detalle. - Compromiso con la misión y los valores de la organización. - Compromiso y apertura al crecimiento continuo en materia de diversidad, equidad, inclusión y justicia. Benefits - Salario competitivo basado en habilidades y experiencia. - Trabajo 100% remoto. - Generosa política de tiempo remunerado que incluye días de vacaciones superiores a la ley. - Días de apreciación, días flexibles y hasta 7 días de enfermedad. - Vales de despensa. - Seguro de gastos médicos particulares. - Plataforma de salud mental. - Programa sabático. Company Description Mercy For Animals existe para ponerle fin a la explotación de animales como alimento mediante la creación de un sistema alimentario justo y sostenible. Nuestra visión es crear un mundo en el que los animales sean respetados, protegidos y libres.
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