Mercy For Animals

Role Description Actualmente buscamos un(a) Gerente de Comunicaciones y Marketing para que se una al equipo de Comunicaciones. Desempeñarás un papel de alto impacto y de misión crítica, implementando y ejecutando la estrategia de comunicación y marketing digital para México y brindando soporte a la región de Latinoamérica mediante el desarrollo de campañas de marketing integradas que impulsen la interacción y el crecimiento. - Liderar el diseño y la ejecución de estrategias de marketing digital multicanal para México, impulsando la interacción y el crecimiento. - Desarrollar y lanzar campañas de marketing integradas y campañas de contenido basadas en insights, redes sociales y plataformas de pago, con un gran enfoque en la innovación. - Desarrollar la estrategia e implementar anuncios digitales y campañas de pago en redes sociales. - Identificar oportunidades, tendencias y acontecimientos culturales en tiempo real para crear comunicaciones relevantes y de gran impacto. - Dejar atrás las cuadrículas de contenido estáticas y desarrollar una estrategia en constante evolución a partir de nuevas tendencias, datos de rendimiento y dinámicas de cada plataforma. - Identificar y aprovechar las oportunidades en tiempo real, momentos de cultura popular y tendencias digitales para crear comunicaciones oportunas, relevantes y de gran impacto. - Aprovechar de forma activa y experimentar con la plataforma TikTok, así como con otras plataformas y formatos emergentes, para ampliar el alcance y la relevancia de la organización. - Construir y optimizar estrategias de generación de leads e interacción por correo electrónico, con el fin de convertir contactos potenciales en seguidores activos, comprometidos y a largo plazo. - Llevar a cabo pruebas, aprender y perfeccionar continuamente los enfoques de segmentación y selección de audiencias (targeting) para ofrecer experiencias personalizadas y eficientes a las personas usuarias y a la comunidad. - Colaborar de manera interdepartamental para alinear las estrategias de marketing con las prioridades de la organización y maximizar el impacto. - Supervisar y optimizar el uso de herramientas y plataformas de marketing (por ejemplo, CRM, publicidad pagada, redes sociales y automatizaciones) para impulsar el rendimiento y el crecimiento. - Realizar el seguimiento, analizar y convertir los datos de rendimiento en información útil que sirva de base para la estrategia. - Contribuir a involucrar a la comunidad a través de los canales digitales, manteniendo un contacto cercano con el público y fomentando interacciones y colaboraciones significativas. - Permanecer al día con las plataformas emergentes, herramientas y tendencias digitales. - Cumplir con todas las políticas y procedimientos de la organización. - Realizar otras tareas asignadas por la persona supervisora. Qualifications - Experiencia mínima demostrable de 5 años en puestos similares. - Disponibilidad para cubrir eventos y generar contenido en tiempo real. - Disponibilidad para viajar. - Conocimientos básicos de inglés (deseable). - Tener un conocimiento sólido sobre la experiencia del usuario en la web, las mejores prácticas web y el análisis de sitios web, así como sobre las estrategias y procedimientos de SEO y marketing digital. - Excelentes habilidades de comunicación oral y escrita. - Experiencia en creación de contenidos y análisis para determinar oportunidades y mejorar campañas. - Experiencia o interés en escritura creativa para contenidos digitales y marketing o publicidad. - Excelentes habilidades de redacción y gran atención al detalle. - Compromiso con la misión y los valores de la organización. - Compromiso y apertura al crecimiento continuo en materia de diversidad, equidad, inclusión y justicia. Benefits - Salario competitivo basado en habilidades y experiencia. - Trabajo 100% remoto. - Generosa política de tiempo remunerado que incluye días de vacaciones superiores a la ley. - Días de apreciación, días flexibles y hasta 7 días de enfermedad. - Vales de despensa. - Seguro de gastos médicos particulares. - Plataforma de salud mental. - Programa sabático. Company Description Mercy For Animals existe para ponerle fin a la explotación de animales como alimento mediante la creación de un sistema alimentario justo y sostenible. Nuestra visión es crear un mundo en el que los animales sean respetados, protegidos y libres.

Role Description The Chief Development Officer (CDO) is envisioned as a catalyst for transformative change, blending innovative fundraising, sophisticated digital marketing strategies, and a deep commitment to philanthropic culture enhancement. This pivotal role demands a leader who is strategic, innovative, and results-oriented, with a laser focus on meeting and exceeding ambitious fundraising targets. The ideal candidate must embody exceptional leadership and analytical skills, underscored by a rigorous approach to strategic thinking, planning, and execution aimed at achieving a significant increase in fundraising revenue. The CDO will spearhead the organization’s fundraising efforts, embodying a results-oriented mindset with a steadfast commitment to achieving and surpassing ambitious revenue targets. This leadership role is critical in driving the organization toward its financial goals through strategic, innovative, and focused fundraising initiatives, ensuring long-term sustainability and impact. Key Responsibilities - Develop and implement strategies that strengthen fundraising effectiveness, deepen Board engagement, and foster organization-wide support for philanthropy and donor stewardship. - Partner closely with the CEO to identify, cultivate, solicit, and steward major and principal gift prospects. - Personally cultivate, solicit, and steward a portfolio of Mercy For Animals’ highest-capacity donors, foundations, and strategic funding partners, securing transformational gifts that advance organizational priorities. - Lead and mentor the fundraising team, fostering professional development and aligning efforts with the organization's mission and goals. - Manage and optimize CRM systems, notably Salesforce, to enhance fundraising efficiency and effectiveness. - Employ advanced digital fundraising and marketing strategies, including leveraging social media, email marketing, online platforms, and innovative approaches and emerging technologies. - Build strong, collaborative relationships across departments, particularly between public engagement and fundraising and programmatic teams and fundraising, to create integrated campaigns that amplify organizational reach and impact. - Utilize data, forecasting, pipeline management, and performance analytics to drive donor acquisition, retention, revenue growth, and fundraising effectiveness. - Serve as a credible, inspiring leader and spokesperson for the organization, capable of engaging with a wide range of stakeholders, from board members to the broader community. - Build, lead, and develop a high-performing fundraising team through coaching, accountability, talent development, succession planning, and performance management. - Lead the continued evolution of Mercy For Animals' fundraising program, strengthening revenue diversification, organizational capacity, and long-term financial sustainability. Qualifications - Strategist: Lead the development of comprehensive, strategic fundraising plans that align with the organization’s mission and long-term goals. - Results-Oriented: Demonstrated success achieving ambitious revenue goals through a combination of strategic fundraising leadership, donor engagement, team development, and disciplined execution. - Leadership and Innovation: Demonstrated ability to build high-performing teams, lead organizational change, strengthen fundraising infrastructure, and implement innovative approaches that accelerate revenue growth. - Educator and Mentor: Capacity to serve as a mentor, educating the organization and its stakeholders on the importance of philanthropy and best practices in fundraising. - Strategic Relationships: Mastery in cultivating strategic partnerships and fostering interdepartmental collaborations to drive fundraising success. - Expertise in Fundraising and Marketing: Deep knowledge of fundraising mechanisms across a variety of channels. - Analytical and Detail-Oriented: Advanced analytical capabilities, focusing on strategic planning to achieve short-term wins and long-term growth. - Communication: Exceptional verbal and written communication skills, with the ability to inspire, engage, and articulate clear visions and strategies to diverse audiences. - Professional Development: A commitment to continuous learning and development, both personally and for the team. - Mission Alignment & Humility: Demonstrates a deep commitment to Mercy For Animals' mission and values. Requirements - Goal-Oriented Framework Development: Developing strategic frameworks that support ambitious revenue growth and long-term organizational sustainability. - Results-Driven Leadership: Exhibiting a results-driven approach in all aspects of fundraising strategy and execution. - Analytical Rigor and Goal Measurement: Employing rigorous data analysis to inform strategy and measure progress against ambitious fundraising targets. - Scenario Planning for Growth: Engaging in detailed scenario planning to navigate towards the annual revenue goal. - Cross-Departmental Synergy: Leading cross-departmental efforts to ensure fundraising strategies are seamlessly integrated with the organization’s broader objectives. - Results-Oriented Strategy: Directing the organization’s fundraising efforts towards achieving a $20+M annual fundraising target in 2026-2027. - Performance Metrics: Implementing robust performance metrics to track progress towards goals. - Innovative Revenue Generation: Identifying and capitalizing on innovative revenue generation opportunities. - Strategic Investment in Growth Areas: Allocating resources strategically to areas with the highest growth potential. - Executive Presence & Donor Leadership: Significant experience securing and stewarding six-, seven-, and eight-figure philanthropic investments. Demonstrated Expertise - Building and leading a high-performing fundraising organization. - Major and Principal Gifts: Demonstrated success identifying, cultivating, soliciting, and stewarding transformational gifts. - Revenue Diversification: Proven ability to diversify revenue streams. - Board fundraising leadership: Experienced in guiding the Board in their fundraising roles and responsibilities. - Analytics and data interpretation: Skilled in analyzing and interpreting data to drive strategic decisions. - Deep knowledge of the key metrics and reports that drive and evaluate fundraising. - Strong budgeting, forecasting, and reconciliation skills. - Demonstrated expertise and deep experience/understanding of all aspects of fundraising. - Donor engagement & retention: Adept at managing the relationship with donors. - Digital Fundraising: Proficient in leveraging digital platforms for fundraising. - Direct mail fundraising: Experienced in using direct mail to raise funds. - Campaigns & Annual Giving: Knowledgeable in managing annual giving campaigns. - Galas & other donor events: Experienced in organizing and executing fundraising events. - Ease with donor communication: Proficient in communicating with donors using various methods. - Salesforce and CRM experience and expertise: Proficient in using Salesforce and other CRM systems. Company Description Mercy For Animals (MFA) believes in a world where animals are respected, protected and free. We are committed to reducing the greatest amount of suffering for the largest number of animals. Our efforts focus on protecting farmed animals—the most abused and exploited animals on the planet—and utilize a broad range of strategic approaches that seek to expose cruelty, implement stronger welfare standards and inspire consumers to make compassionate food choices.

• Manage and process accounts payable (including working with predominantly english speaking vendors) • Support the Finance team with recurring account reconciliations and analyses • Serve as the first point of contact for Finance-related team member questions and third-party requests including managing internal Finance intranet pages and the Finance inbox • Record journal entries and complete balance sheet account reconciliations to support month-end close • Explain fluctuations in account activity • Support internal controls and process improvement to mitigate risk and ensure compliance with financial policies • Follow all organizational policies and procedures • Perform any other duties assigned

Role Description As Specialist of Government Affairs and Public Policy, you will drive and defend legislation, regulations, and government policies that reduce the suffering of animals used for food, enable increased market share of plant-based and cell-based foods and build relationships with key stakeholders in order to build support for MFA India’s work, primarily in India. - Identify and develop strategies that further the mission and objectives of MFA’s legislative and regulatory priorities. - Create and monitor campaigns plans through appropriate research and analysis, monitor and modify as appropriate, and implement strategies to achieve identified objectives. - Work at the local, state and central levels, working with legislators and regulatory agencies to advance MFA policy initiatives. - Work with the Communications and Organizing departments to maximize the impact of our campaigns and asks by increasing public support and pressure. - Build, manage, and lead coalitions to expand support for MFA’s legislative priorities, developing coalitions with a variety of stakeholders where common interests intersect, including non-traditional coalition members. - Manage the work product of contract lobbyists to ensure they are delivering results aligned with MFA’s mission. - Prepare persuasive letters, memoranda, and other written materials. - Foster relationships and collaboration with individuals, institutions, and organizations to positively influence and gain support for MFA initiatives. - Work with legal affairs team to ensure that MFA remains compliant with all laws relating to lobbying. - Adhere to all people operations/HR and administrative policies and procedures. - Perform any other duties assigned by supervisor. Qualifications - Bachelor’s degree, preferably in Social science. - Minimum of 3-5 years of relevant experience and proven track record of working with elected officials and bureaucrats to advance legislative, regulatory and campaign initiatives. - Knowledge of central and state legislative and regulatory processes. - Outstanding verbal and written communication skills, including public speaking and the ability to make high impact presentations. - High level of integrity, interpersonal skills, with the ability to build and maintain trusted relationships. - Ability to simultaneously work on multiple issues of varying complexity, while meeting time-sensitive deadlines and deliverables. - Ability to work both independently and as an effective team member. - Professional appearance and adherence to a vegan lifestyle. - Commitment to the mission and values of the organization. - Willingness to travel frequently without much notice. Compensation The annual Cost to Company (CTC) for this position is INR 8,00,000 per annum, subject to applicable taxes, statutory deductions, and company policies. Additional benefits, if any, will be provided in accordance with the organization's policies and employment terms.

• Support Mercy For Animals’ accounting and finance operations via general ledger and month-end close accounting support • Manage and process accounts payable (including working with predominantly english speaking vendors), accounts receivable, and team member expenses using our existing financial platforms • Support the Finance team with recurring account reconciliations and analyses • Serve as the first point of contact for Finance-related team member questions and third-party requests including managing internal Finance intranet pages and the Finance inbox • Record journal entries and complete balance sheet account reconciliations to support month-end close • Explain fluctuations in account activity • Support internal controls and process improvement to mitigate risk and ensure compliance with financial policies • Follow all organizational policies and procedures • Perform any other duties assigned

Role Description The Donor Experience Specialist plays a key role in delivering a consistent, high-quality donor experience for mid-level and emerging donors. This role is responsible for executing donor communications and engagement strategies across a large and diverse group of supporters. Working within established systems and journeys, the Specialist ensures that donors receive timely, personalized touchpoints that reinforce their connection to Mercy For Animals and support long-term retention and upgrade. This is an ideal role for someone who is highly organized, detail-oriented, and passionate about creating meaningful donor experiences at scale. - Scaled Donor Communications & Engagement - Execute segmented donor communications across email and related channels for mid-level and emerging donors. - Support recurring communication cadences, including monthly and quarterly outreach. - Ensure communications are delivered accurately, on time, and aligned with established messaging and segmentation strategies. - Lifecycle & Milestone Touchpoints - Manage donor lifecycle touchpoints such as birthdays, giving anniversaries, and milestone recognition. - Draft and deploy content across channels, including email, video, and voicemail. - Ensure donors receive timely and thoughtful recognition throughout their relationship with Mercy For Animals. - Upgrade Pathway Execution - Refine and execute donor engagement journeys designed to deepen engagement and identify upgrade-ready supporters. - Monitor engagement activity and flag donors demonstrating increased interest or readiness for deeper relationship management. - Coordinate with Relationship Managers and the broader team to support donor movement across pipelines. - Stewardship & Donor Acknowledgement - Support preparation and delivery of donor acknowledgements, including customized communications for restricted gifts and key interest areas. - Ensure donor intent is accurately reflected in stewardship communications. - Maintain high standards of accuracy, tone, and responsiveness in all donor-facing materials. - Experience Quality & Consistency - Ensure consistency across donor touchpoints, maintaining a cohesive and high-quality experience. - Identify gaps or inconsistencies in execution and flag opportunities for improvement. - Support ongoing refinement of donor experience processes in partnership with the Manager, Direct Response & Donor Experience. By the end of the first 12–18 months, you will have: - Strengthened consistency and quality across mid-level donor communications. - Improved timeliness and execution of lifecycle and stewardship touchpoints. - Supported increased donor engagement and retention across targeted segments. - Helped identify and surface donors ready for deeper relationship management. - Contributed to a more scalable and reliable donor experience system. Qualifications - Experience in donor communications, customer engagement, or a related field. - Strong written communication skills with attention to tone and detail. - Highly organized with the ability to manage multiple projects and deadlines. - Comfortable working within systems and executing established processes. - Ability to identify patterns and flag opportunities for improvement. - Experience working with CRM or donor databases preferred. - Commitment to Mercy For Animals’ mission and values. - Commitment to continued personal and organizational growth in diversity, equity, inclusion, and justice principles.

• Maintain a comprehensive and current view of all top-tier donor relationships, including stage, strategy, and next steps • Ensure each donor/funder has a clearly defined plan, with assigned ownership and timelines • Identify stalled opportunities and proactively drive next steps to maintain pipeline momentum • Prepare donor briefings, meeting materials, and talking points for senior leadership and the CEO • Ensure each interaction has a defined objective, relevant context, and desired outcome • Coordinate across teams to gather and synthesize relevant information in advance of meetings • Track all post-meeting actions and commitments across stakeholders • Ensure timely and consistent follow-up aligned with agreed-upon strategies • Maintain accurate documentation of interactions and next steps within CRM and related systems • Align efforts across philanthropy, programs, communications, and executive leadership • Support multi-stakeholder engagement strategies for complex individual and institutional donors • Ensure consistency and continuity in donor engagement across internal teams • Partner with executive support staff to coordinate and prioritize CEO engagement with top donors • Support proactive planning of donor interactions in alignment with organizational priorities • Ensure each CEO engagement is purposeful, strategic, and effectively leveraged

• Desempeñarás un papel de alto impacto y de misión crítica, implementando y ejecutando la estrategia de comunicación y marketing digital para México • Brindar soporte a la región de Latinoamérica mediante el desarrollo de campañas de marketing integradas que impulsen la interacción y el crecimiento • Liderar el diseño y la ejecución de estrategias de marketing digital multicanal para México, impulsando la interacción y el crecimiento • Desarrollar y lanzar campañas de marketing integradas y campañas de contenido basadas en insights, redes sociales y plataformas de pago • Desarrollar la estrategia e implementar anuncios digitales y campañas de pago en redes sociales • Identificar oportunidades, tendencias y acontecimientos culturales en tiempo real para crear comunicaciones relevantes • Dejar atrás las cuadrículas de contenido estáticas y desarrollar una estrategia en constante evolución a partir de nuevas tendencias • Identificar y aprovechar las oportunidades en tiempo real, momentos de cultura popular y tendencias digitales • Aprovechar de forma activa y experimentar con la plataforma TikTok, así como con otras plataformas y formatos emergentes • Construir y optimizar estrategias de generación de leads e interacción por correo electrónico • Llevar a cabo pruebas, aprender y perfeccionar continuamente los enfoques de segmentación y selección de audiencias • Colaborar de manera interdepartamental para alinear las estrategias de marketing con las prioridades de la organización • Supervisar y optimizar el uso de herramientas y plataformas de marketing • Realizar el seguimiento, analizar y convertir los datos de rendimiento en información útil • Contribuir a involucrar a la comunidad a través de los canales digitales • Cumplir con todas las políticas y procedimientos de la organización. • Realizar otras tareas asignadas por la persona supervisora.

• Independently manage a portfolio of mid-level donors and prospects, using structured moves management to deepen relationships and increase giving over time • Develop and execute individualized cultivation, solicitation, and stewardship strategies, including annual plans and measurable benchmarks • Conduct qualification to assess donor capacity, affinity, and readiness for increased investment • Meet or exceed goals for donor outreach, revenue, and pipeline progression • Conduct virtual and in-person meetings with donors and prospects to build relationships and present meaningful giving opportunities • Communicate organizational priorities and funding opportunities in a compelling, donor-centric way • Draft personalized and semi-personalized donor communications, including emails, proposals, and stewardship updates • Serve as a primary relationship manager for donors within the Compassion Collective, representing the program in donor interactions and engagement opportunities • Partner closely with donor experience and direct response teams, who design and execute programmatic communications and engagement strategies • Provide frontline insight on donor sentiment, engagement trends, and opportunities to strengthen the mid-level donor experience • Support consistent messaging and positioning of the Compassion Collective in donor-facing interactions • Identify and actively cultivate donors with the capacity and inclination to give at higher levels, regardless of current giving • Develop and execute intentional upgrade strategies to move donors into major gift portfolios • Coordinate thoughtful, timely handoffs to major gift officers to ensure continuity in relationship management • Maintain accurate, timely records of donor interactions, strategies, and next steps within the CRM • Track progress against revenue goals, engagement metrics, and upgrade outcomes • Collaborate across philanthropy, donor experience, and digital marketing teams to ensure a cohesive donor journey • Contribute to broader fundraising initiatives, including appeals, donor engagement strategies, and cross-functional projects • Adhere to all organizational policies and procedures and perform other duties as assigned

• Translate strategy and revenue goals into structured operational plans, segmentation frameworks, channel coordination plans, and performance targets. • Support defined revenue, acquisition, retention, sustainer growth, and upgrade goals across direct response segments. • Build and execute communication plans that increase monthly giving conversion, improve retention, and drive upgrades. • Design scalable, automated donor journeys that support progression from first gift through mid-level transition. • Monitor and report on KPIs including revenue, acquisition, retention, sustainer performance, upgrade rates, and lifetime value. • Analyze donor trends and recommend adjustments that strengthen performance and donor progression.