Head of Brand Strategy

Location

Philippines

Posted

1 day ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Head of Brand Strategy

TDS Global Solutions

Role Description Our client is seeking an experienced and visionary Brand Leader to shape how one of the fastest-growing customer experience and AI-enabled services companies is perceived in the market. As the company continues to expand its capabilities across healthcare, insurance, financial services, utilities, technology, and AI, we are looking for a leader who can elevate the company brand to reflect the scale, innovation, and impact of the business today. The ideal candidate is a strategic storyteller and brand builder who understands how to transform complex business capabilities into compelling narratives that create differentiation and trust. They bring experience repositioning brands, influencing market perception, building executive visibility programs, and developing strong relationships with industry analysts and influencers. They are equally comfortable operating at the strategic level with executive leadership and rolling up their sleeves to drive execution. This role is responsible for defining and executing the company's global brand strategy, including: - Market positioning - Messaging - Executive thought leadership - Analyst relations - Corporate communications - Brand governance Success in this role will be measured by the company's ability to: - Strengthen its market presence - Improve analyst positioning - Increase brand visibility and share of voice - Enhance executive thought leadership - Establish a consistent global brand experience that supports long-term business growth This is a unique opportunity to help define the next chapter of a global organization that is rapidly expanding its presence in AI-powered customer experience and business transformation while building a brand that reflects its leadership position in the market. Qualifications - 12+ years of experience in brand strategy, corporate marketing, communications, or senior marketing leadership roles within complex B2B organizations. - Proven success building, repositioning, or transforming brands in technology services, AI, CX, BPO, SaaS, healthcare, financial services, or similarly complex enterprise environments. - Demonstrated experience developing messaging frameworks, brand architectures, market positioning strategies, and corporate narratives that drive measurable business impact. - Experience creating and leading executive thought leadership programs, including speaker platforms, media engagement, social visibility, and executive branding initiatives. - Direct ownership of analyst relations programs with organizations such as Gartner, Forrester, Everest Group, NelsonHall, IDC, or equivalent industry influencers. - Experience partnering with executive leadership teams to influence market perception, strengthen brand visibility, and support organizational growth initiatives. - Strong understanding of how enterprise buyers research, evaluate, and select strategic service providers. Requirements - Strategic thinker with the ability to translate complex business priorities into compelling market narratives. - Equally comfortable influencing executive stakeholders and executing initiatives at a tactical level. - Strong communicator with exceptional storytelling, presentation, and stakeholder management skills. - Data-driven and results-oriented, with the ability to measure brand impact and connect brand investment to business outcomes. - Collaborative leader who builds trust, develops talent, and thrives in fast-moving, high-growth environments. Benefits - Health Care Plan (Medical, Dental & Vision) - Retirement Plan (401k, IRA) - Paid Time Off (Vacation, Sick & Public Holidays) - Life Insurance (Basic, Voluntary & AD&D) - Family Leave (Maternity, Paternity) - Short Term & Long Term Disability - Work From Home - Performance Bonus

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