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Senior Lead, Brand Communications – Strategy
Location
California + 16 moreAll locations: California | Colorado | Florida | Illinois | Maine | Nevada | New Jersey | New York | North Carolina | Oregon | Massachusetts | Missouri | Pennsylvania | South Carolina | Texas | Virginia | Washington
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Senior Lead, Brand Communications – Strategy
Crunchbase
• Brand Strategy & Management: Partner with Marketing leadership to evolve Crunchbase's brand strategy, positioning, and visual identity • Bring forward new ideas, insights, and recommendations that strengthen brand awareness, differentiation, and market perception • Ensure brand consistency across all customer-facing channels, campaigns, and marketing initiatives • Develop and maintain brand guidelines, messaging frameworks, and content standards • Monitor brand performance, market trends, and competitive presence to inform future brand initiatives • Help translate company priorities, product direction, and market intelligence into clear, compelling stories for target audiences. • PR, Media Relations & External Communications: Lead Crunchbase’s PR and earned media strategy, identifying opportunities to increase visibility, credibility, and share of voice. • Build and manage relationships with relevant reporters, editors, influencers, industry voices, and external communications partners. • Develop and execute communications plans for company announcements, data-driven stories, product launches, partnerships, milestones, and thought leadership moments. • Partner with executives and internal stakeholders to shape media narratives, talking points, briefing materials, bylines, contributed content, and press responses. • Manage PR agency, freelancer, or vendor relationships as needed, ensuring alignment with business priorities, messaging, and brand standards. • Support issues management and sensitive communications by applying strong editorial judgment, reputational awareness, and cross-functional alignment. • Track PR outcomes and media performance, sharing insights and recommendations that improve future communications efforts. • Content Strategy & Thought Leadership: Develop and execute content strategies that support awareness, engagement, and business growth objectives • Lead editorial planning across key owned channels, including blog, web, social, thought leadership, customer stories, data stories, executive content, and campaign narratives • Partner with Product Marketing, News, Data and subject matter experts to develop differentiated narratives and thought leadership • Identify new content opportunities, formats, and storytelling approaches that strengthen audience engagement and brand authority in private markets, financial services, tech, and related sectors. • Balance long-term editorial strategy with hands-on content development, editing, quality control, and execution. • Maintain high standards for clarity, accuracy, tone, audience relevance, and brand consistency across communications and content. • Digital Presence & Audience Engagement: Guide social media strategy in partnership with the social media owner, ensuring Crunchbase’s social presence reflects a clear brand voice, timely market perspective, and audience-first content approach. • Partner with the web/AEO owner to ensure website content, brand messaging, SEO/AEO priorities, and digital storytelling support audience needs and business goals. • Help define priority narratives, editorial themes, and authority-building topics across social, web, and owned content channels. • Partner with Product Marketing, Demand Generation, and Lifecycle to support integrated campaigns, launches, and go-to-market initiatives with strong messaging and content strategy. • Evaluate content, PR, social, and web performance to identify opportunities for optimization, audience growth, and stronger engagement. • Ensure owned and earned channels work together to build brand authority, improve discoverability, and reinforce Crunchbase’s market position. • AI-Enabled Content Operations: Identify and implement AI-enabled workflows that improve content creation, research, campaign execution, reporting, and operational efficiency • Leverage AI tools to accelerate content production while maintaining brand quality and consistency • Evaluate emerging marketing technologies and content trends to improve team productivity and scalability • Leadership & Cross-Functional Partnership: Lead and develop the Brand Communications team as a player-coach, highlighting team impact to the business • Manage agency and vendor relationships while ensuring alignment with business objectives and brand standards • Establish team priorities, workflows, and success metrics that support marketing and company goals • Provide strategic guidance, editorial direction, and constructive feedback to help team members grow and product stronger work • Foster a culture of creativity, accountability, experimentation, and continuous improvement
Job Requirements
- Strong experience in brand communications, PR, content strategy, messaging, storytelling, and audience engagement.
- Ability to translate business objectives, market trends, customer needs, and product priorities into compelling narratives and communications programs.
- Strong understanding of media relations, earned media strategy, executive communications, thought leadership, and reputational judgment.
- Excellent writing, editing, messaging, and editorial judgment across multiple formats and channels.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
- Strong understanding of brand positioning and how to build consistent narratives across PR, social, web, campaigns, and owned content.
- Working knowledge of SEO, AEO, website strategy, social media, and digital content performance.
- Ability to analyze communications, content, social, web, and PR performance data and translate insights into recommendations.
- Experience managing agencies, freelancers, PR partners, or external creative/communications vendors.
- Strong leadership, communication, stakeholder management, and cross-functional collaboration skills.
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
- Understanding of AI-enabled content tools, automation platforms, research tools, media monitoring tools, and emerging marketing technologies.
- Ability to thrive in ambiguity, bring structure to complex initiatives, and adapt to evolving business needs.
Benefits
- Competitive compensation and equity — rewarding you for your contributions and ownership mindset
- Remote-first flexibility — work primarily from home within our list of approved states, with opportunities for in-person collaboration
- Comprehensive health benefits for you and your family, including medical, dental, and vision coverage (PPO, HDHP, and HMO options)
- Continuous learning support through generous reimbursement for professional development and skills growth
- 401(k) and Roth plans with an annual financial adviser check-in to help you plan your future
- Wellness resources — including a monthly stipend to support physical and mental health
- Work-from-home enablement — internet stipend and home office setup allowance
- Charitable giving match through our Town Hall awards and community impact initiatives
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