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Tenpo

Tenpo | Una cuenta muy tú. Ya somos más de 2.2MM de clientes, únete 🚀 💚.

Media Specialist

GeneralGeneralFull TimeRemoteSeniorTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

Chile

Posted

22 days ago

Salary

0

Seniority

Senior

Bachelor Degree3 yrs expExperience acceptedSpanishBigQueryCloudFirebaseSQL

Job Description

Media Specialist

Tenpo

• Diseñar y desplegar arquitecturas de automatización de canales propios mediante journeys complejos y multinivel. • Construir y ejecutar campañas de CRM directas con alta precisión técnica en la segmentación. • Diseñar, construir y mantener los frameworks de proyectos automatizados. • Velar por la salud de la base de usuarios diseñando y controlando las políticas de capping. • Gestionar la gobernanza y estructuración del catálogo de eventos/tagging en la app móvil. • Guiar técnicamente al Analista de Medios Propios en la configuración de journeys y campañas.

Job Requirements

  • Profesional titulado de Ingeniería Comercial, Marketing, Administración de Empresas, Ingeniería en Sistemas, Estadística o carreras afines con fuerte orientación analítica y/o comercial.
  • Experiencia profunda en diseño de arquitecturas automatizadas (journeys multinivel) en plataformas de Customer Engagement de primer nivel: CleverTap, Braze, Salesforce Marketing Cloud, Klaviyo o similares.
  • Dominio de estrategias de CRM: segmentación avanzada, lifecycle marketing, políticas de capping y frecuencia.
  • Gobernanza y estructuración de catálogos de eventos/tagging en apps móviles.
  • Métricas de canales propios: Open Rate, CTR, conversiones, opt-out rate, reach y engagement por canal.
  • SQL básico / BigQuery para autonomía en segmentación avanzada (plus).
  • Familiaridad con herramientas de analítica móvil: Firebase, Amplitude, Mixpanel (plus).
  • Conocimiento de estrategias de personalización con datos comportamentales (plus).
  • Experiencia en fintech, e-commerce o app de servicios masivos con alta frecuencia transaccional (plus).

Benefits

  • Presupuesto anual para autogestionar capacitación.
  • Teletrabajo.
  • Día del cumpleaños libre.
  • Medio día cumpleaños hij@s/padres.
  • Viernes cortos (todos los viernes terminamos a las 14 horas).
  • Work from anywhere (¡Trabaja desde donde quieras! Solo recuerda tener una buena conexión a internet).

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