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Media Specialist
Location
Chile
Posted
22 days ago
Salary
0
Seniority
Senior
Job Description
Media Specialist
Tenpo
• Diseñar y desplegar arquitecturas de automatización de canales propios mediante journeys complejos y multinivel. • Construir y ejecutar campañas de CRM directas con alta precisión técnica en la segmentación. • Diseñar, construir y mantener los frameworks de proyectos automatizados. • Velar por la salud de la base de usuarios diseñando y controlando las políticas de capping. • Gestionar la gobernanza y estructuración del catálogo de eventos/tagging en la app móvil. • Guiar técnicamente al Analista de Medios Propios en la configuración de journeys y campañas.
Job Requirements
- Profesional titulado de Ingeniería Comercial, Marketing, Administración de Empresas, Ingeniería en Sistemas, Estadística o carreras afines con fuerte orientación analítica y/o comercial.
- Experiencia profunda en diseño de arquitecturas automatizadas (journeys multinivel) en plataformas de Customer Engagement de primer nivel: CleverTap, Braze, Salesforce Marketing Cloud, Klaviyo o similares.
- Dominio de estrategias de CRM: segmentación avanzada, lifecycle marketing, políticas de capping y frecuencia.
- Gobernanza y estructuración de catálogos de eventos/tagging en apps móviles.
- Métricas de canales propios: Open Rate, CTR, conversiones, opt-out rate, reach y engagement por canal.
- SQL básico / BigQuery para autonomía en segmentación avanzada (plus).
- Familiaridad con herramientas de analítica móvil: Firebase, Amplitude, Mixpanel (plus).
- Conocimiento de estrategias de personalización con datos comportamentales (plus).
- Experiencia en fintech, e-commerce o app de servicios masivos con alta frecuencia transaccional (plus).
Benefits
- Presupuesto anual para autogestionar capacitación.
- Teletrabajo.
- Día del cumpleaños libre.
- Medio día cumpleaños hij@s/padres.
- Viernes cortos (todos los viernes terminamos a las 14 horas).
- Work from anywhere (¡Trabaja desde donde quieras! Solo recuerda tener una buena conexión a internet).
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