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Media Buyer for TikTok & Meta Ads

Social Media ManagerSocial Media ManagerFull TimeRemoteMid LevelTeam 1-10H1B No SponsorCompany SiteLinkedIn

Location

Worldwide

Posted

1 day ago

Salary

0

Seniority

Mid Level

No structured requirement data.

Job Description

Media Buyer for TikTok & Meta Ads

Paired

Role Description Our client is a fast-growing digital education brand in the social commerce space, helping creators monetize through short-form content and affiliate marketing. Built and led by a founder who is also the face of the brand, the business has generated multi-million dollar revenue through TikTok-driven funnels and has supported hundreds of creators in building income streams online. Their core acquisition engine is a high-performing webinar funnel powered primarily by TikTok ads. With strong sales infrastructure already in place, the focus now is on stabilizing performance, scaling efficiently, and expanding into Meta as a secondary growth channel. Responsibilities - Manage and optimize TikTok ad campaigns daily, including budget allocation, bid adjustments, and performance tracking. - Actively manage live campaign performance during high-spend webinar cycles (Sunday & Wednesday), making rapid, real-time optimizations. - Scale winning creatives aggressively while cutting underperforming ads quickly to maximize ROAS. - Navigate TikTok ad volatility (ad disapprovals, downtime, performance fluctuations) and adapt campaigns with minimal disruption. - Identify patterns in top-performing ads and recommend new creative directions (hooks, messaging, targeting angles). - Lead the launch and scaling of Meta ads as a secondary acquisition channel. - Collaborate closely with the founder on audience targeting, messaging, and landing page optimization based on conversion data. - Continuously test new audiences, creatives, and campaign structures to improve performance. Qualifications - 2–3+ years of hands-on media buying experience (TikTok required). - Proven track record managing and scaling paid campaigns with clear performance metrics (ROAS, CPA, CAC). - Strong understanding of TikTok ad ecosystem, including creative testing and platform-specific behavior. - Experience with Meta Ads (Facebook/Instagram) or demonstrated ability to quickly ramp up. - Experience working with info products, digital courses, or webinar funnels is highly preferred. - Ability to make fast, data-driven decisions in a high-pressure, fast-moving environment. - Strong analytical thinking with the ability to translate data into actionable insights. - Comfortable working directly with founders and operating with a high level of ownership. - Proficiency in English communication. Preferred Profile - Strategic thinker, not just a "numbers guy". - Proactive problem-solver who spots optimization opportunities. - Detail-oriented with ability to make rapid decisions under pressure. - Collaborative mindset to work closely with founder/team. Benefits - Competitive salary. - Performance-based commission (structure to be defined based on impact). - Fully remote role with flexible location. - High ownership role with direct impact on revenue growth. - Opportunity to work closely with a fast-scaling, founder-led business.

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