Cowboy Colostrum

Role Description We're looking for an Influencer & Affiliate Manager to take our creator and affiliate programs to the next level. We have a foundation in place and we're looking for someone to come in, level it up, and build it into something that drives real, scalable revenue. This is a role for someone who has grown programs like this before and is ready to own it end-to-end. - Evaluate our existing influencer program and build on it - sharpen the strategy, improve the systems, and scale the partnerships that are working. - Take our affiliate program to the next level - optimize commission structures, improve the affiliate experience, and grow the program into a meaningful revenue channel. - Build and grow our TikTok Shop affiliate program - recruit creators, structure incentives, and drive it as a dedicated revenue channel. - Source, vet, and recruit influencers and affiliates across Instagram, TikTok, and YouTube who are genuinely aligned with the Cowboy Colostrum brand. - Manage the full influencer lifecycle - from outreach and contracting through content approval, posting, and performance review. - Build and maintain relationships with top-performing partners, developing long-term collaborations and exclusivity deals where it makes sense. - Track and report on program KPIs - reach, EMV, conversion, revenue — and use data to continuously improve and scale. - Coordinate gifting, seeding, and product sends with our ops and fulfillment teams. - Stay ahead of creator trends, platform changes, and competitor programs to keep our strategy sharp. Qualifications - 3-5 years of experience in influencer marketing and affiliate management, with clear ownership of programs at a DTC brand or agency. - Proven experience growing influencer or affiliate programs - not just managing them, but scaling them. - Hands-on experience with Social Snowball or a comparable affiliate platform. - Experience with TikTok Shop affiliates is a strong plus. - Strategic thinker who can see the full picture and build toward it, while still being hands-on in the day-to-day. - Strong communicator - you build genuine relationships with creators and can negotiate deals that work for both sides. - Data-driven: comfortable pulling reports, building trackers, and tying program activity to business outcomes. - Bonus: existing network of creators or brand deal experience at a recognizable DTC brand.

Role Description We're hiring a Growth Marketing Associate to run our paid social channels and lead the creative thinking behind them. You'll manage day-to-day buying across Meta, Google, and TikTok while owning the creative briefing process - translating performance data into sharp briefs that produce content that actually converts. We're looking for someone who's strong on the numbers but has a genuine eye for creative, and knows how to connect the two. What You'll Own - Manage and optimize paid social campaigns across Meta, Google, and TikTok - from setup through daily bid and budget management. - Own creative briefing: write clear, insight-driven briefs for our creative team and UGC creators, and give sharp feedback that improves output. - Analyze creative performance to identify what's working - breaking down hooks, formats, and messaging angles - and use those learnings to brief better ads while proactively sourcing new hooks, trends, competitor angles, and customer insights to inform concepts. - Run structured A/B tests on creatives, audiences, landing pages, and offers - document learnings and scale what works. - Partner with the influencer team to surface top-performing organic content and adapt it for paid. - Build and maintain performance dashboards; report weekly on CAC, ROAS, CTR, and conversion with clear commentary. - Monitor competitors and emerging ad formats to keep our creative and media strategy current. - Support execution of seasonal campaigns and key moments (e.g. product drops, promotions, partnerships) ensuring alignment across creative, media, and landing experience. Qualifications - 1-3 years of paid social experience, ideally at a DTC brand or performance agency. - Strong creative instincts - you can diagnose why an ad works and brief a better one. - Comfortable writing crisp creative briefs and giving constructive feedback to designers. - Proficient in Meta Ads, Google, TikTok Ads, and Shopify. - Analytical: comfortable pulling your own data and building a clear performance narrative. - Able to move fast and iterate in a growth-stage environment with a strong attention to detail. - Strong attention to detail and operational rigor - able to manage multiple campaigns, track performance accurately, and ensure clean execution across all launches. - Bonus: experience with UGC workflows or tools like Motion, Triple Whale, or Northbeam.