Role Description We are looking for a performance-driven Copywriter who understands how to create messaging that converts. This role is ideal for someone with strong experience writing: - Landing pages - Email campaigns - Nurture sequences - Paid ad copy - Funnel messaging You will work closely with the marketing team to develop high-converting campaigns across multiple industries including healthcare, restaurants, fitness, ecommerce, and professional services. We are looking for someone who combines creativity with data-driven thinking and understands how copy impacts conversions, engagement, and customer acquisition. Key Responsibilities - Landing Pages & Funnel Copy - Write and optimize high-converting landing pages, sales pages, and lead generation funnels - Develop messaging tailored to different audience stages (awareness, consideration, conversion) - Improve CTA performance, offer positioning, and conversion flow - Collaborate with designers and marketers to align visuals and messaging - Email Marketing & Lifecycle Campaigns - Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns - Develop lifecycle messaging for lead generation, retention, and re-engagement - Support segmentation-based email marketing strategies - Optimize subject lines, hooks, CTAs, and conversion-focused messaging - Paid Advertising & Campaign Support - Write ad copy for Meta, Google, LinkedIn, and other paid channels - Create performance-driven hooks and messaging frameworks - Support campaign testing and copy iterations based on results - Content & Optimization - Conduct audience research and competitor analysis - Support SEO-aware landing page and website content creation - Analyze campaign performance and improve messaging based on engagement and conversion data - Assist with A/B testing initiatives for headlines, CTAs, and offers Qualifications - 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing - Strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy - Experience writing for B2B and/or B2C audiences - Strong understanding of direct-response copywriting principles - Excellent English communication and writing skills - Ability to adapt tone and messaging across industries and audiences - Familiarity with conversion metrics and campaign optimization Requirements - Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel - Experience supporting paid advertising campaigns - Understanding of funnel stages (TOFU/MOFU/BOFU) - SEO and search intent optimization experience - Experience with A/B testing and CRO principles - Familiarity with AI-assisted copywriting workflows and tools Ideal Candidate - Strong understanding of audience psychology and persuasive messaging - Analytical and performance-oriented mindset - Organized and able to manage multiple projects simultaneously - Comfortable working in fast-paced remote environments - Collaborative, proactive, and detail-oriented - Able to balance creativity with measurable business outcomes Nice-to-Have Experience - E-commerce or DTC brands - SaaS or B2B marketing - Healthcare, restaurants, gyms, or local service businesses - Lifecycle email marketing and retention campaigns - UGC/VSL script writing To Apply Please include: - Resume - Portfolio or writing samples - Examples of landing pages, emails, or campaigns you’ve worked on - Any measurable results tied to your copy (CTR, CVR, open rates, conversions, etc.)

• Responsible for generating, co-managing and co-directing the look, tone and feel of all on-strategy creative ideas across multiple mediums • Provide superior writing skills to concept against different deliverables • Self-edit and review all deliverables for grammatical and formatting issues • Develop superior creative solutions that successfully live across all forms of media

• Develop and articulate original and compelling concepts that inspire audiences, driving engagement and conversion • Deliver high-quality work from ideation through final copy and delivery • Set the standard for the brand voice across all platforms, with both in-asset and accompanying copy • Translate technical product features into clear, benefit-driven messaging • Support in developing strategic narratives that win over clients • Offer informed perspectives that elevate team output • Work closely with counterparts across Strategy, Creative, Design, Delivery, and Client Partnerships • Ensure we’re taking advantage of the latest tech and most advanced approaches, as well as expanding into new platforms

Role Description We're seeking a passionate and motivated Senior Copywriter to join our creative team. This position requires five to seven years of experience writing marketing copy, including for SEO-driven web pages, data-driven advertising, scripts, strategic email campaigns, and more. This position sits within our internal creative agency. The Creative Marketing Group is a full-service in-house agency supporting all marketing efforts across the 2U and edX portfolios of programs and products. As strategic partners with our marketing stakeholders, we seek collaborative solutions to elevate our creativity and drive our business. Responsibilities Include, But Are Not Limited To: - Create original, persuasive copy that promotes and differentiates 2U's portfolio of products and associated brands. - Independently manage new program launches, brand campaigns, and the creation of style guides across product and brand collateral. - Understand and work from creative briefs submitted by stakeholders; meet the project goals as established in the brief while offering creative solutions to strategic challenges. - Establish and maintain the voice, tone, and brand identity for multiple 2U partner programs and associated brands. - Manage multiple project deadlines and adapt to changing priorities. - Translate complex concepts into clear, concise, and reader-friendly copy. - Seek out and manage creative projects that strengthen our brands. - Proofread and edit marketing materials for clarity, style consistency, spelling, and grammar. - Ensure all marketing content is on-brief and follows 2U compliance and plagiarism standards. - Cultivate and maintain strong relationships with the team and stakeholders, fostering collaboration and mutual trust. - Communicate concepts, ideas, training, and processes clearly and professionally to internal and external team stakeholders. - Promote a positive, collaborative relationship between writers and other creatives. - Act as a mentor for less experienced copywriters, providing guidance and support through 1:1 sessions. - Thoroughly review work to ensure conceptual alignment, style consistency, readability/scannability, hierarchy, and adherence to copywriting principles and best practices. - Stay informed of industry trends—and regularly share best practices, trends, and new technologies with the team. Qualifications - Bachelor's Degree in a related field is required. - 5-7 years of industry-relevant experience. - Experience working with sophisticated brands preferred. - Must know AP and Chicago style and experience using client style guides. - Proficiency in working with an industry-standard project management system. - Proficiency in Google Office Suite for communication, documentation, and collaboration purposes. Requirements - Understanding of basic marketing strategies and stages of the marketing funnel. - Business acumen to align creative initiatives with organizational goals. - Confidently present and influence internal stakeholders. - Proven experience collaborating with designers and multimedia producers. - Excellent written and verbal communication skills. - Proven experience in creating and implementing brand guidelines across multiple channels. - Meticulous attention to detail. - Strong conceptual and problem-solving abilities. - Future-focused and purpose-driven mindset. - Ability to thrive under pressure, meeting tight deadlines without compromising quality. - Skilled in collaboration, actively seeking and incorporating feedback and direction. - Excellent prioritization, multitasking, and organizational skills. - High emotional intelligence (EQ) to navigate and collaborate effectively. - Ability to adapt to change in a fast-paced environment. - Ability to drive projects without oversight. - Openness to feedback and ability to take direction. Benefits - Comprehensive benefits (unique per country) and excellent work/life balance. - Full-time, U.S. benefits include: - Medical, dental, and vision coverage. - Life insurance, disability, and 401(k) employer match. - Free snacks and drinks in-office. - Generous paid holidays and leave policies, including unlimited PTO. - Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break. - The anticipated base salary range for this role is ($89,000.00 - $101,700.00), with potential bonus eligibility.