Role Description We're looking for a sharp, adaptable Copywriter to join our Brand team at a leading financial services company. This person will craft clear, confident, and on-brand copy across a wide range of channels—translating complex financial topics into language that is accessible, trustworthy, and compelling. The ideal candidate knows how to write with purpose and precision. You understand that great financial services copy earns credibility before it earns attention—and you're skilled at balancing creative ambition with the constraints of a regulated environment. You bring range: from long-form brand storytelling to punchy campaign lines, UX microcopy, and executive communications. Project Type: Contract Role: Brand Copywriter Location: Remote (CST or EST preferred) Key Responsibilities - Campaign & Brand Copywriting: Conceive and write copy for integrated brand campaigns across digital, social, print, OOH, video, and email. Develop headline concepts, taglines, and long-form content that reflect the brand voice and resonate with target audiences. - Content Development Across Channels: Produce a high volume of on-brand copy for a variety of formats and platforms—including web, social media, paid media, internal communications, sales enablement materials, and executive presentations. - Brand Voice Stewardship: Uphold and evolve the brand's tone of voice across all written communications. Partner with brand leadership to document, refine, and operationalize voice and messaging guidelines for use across the organization. - Cross-Functional Collaboration: Work closely with art directors, designers, strategists, and project managers to develop integrated creative concepts. Participate in briefings, brainstorms, and creative reviews, contributing ideas and perspective beyond just the words on the page. - Compliance & Legal Navigation: Write with an awareness of regulatory requirements and compliance considerations inherent to financial services communications. Collaborate with legal and compliance reviewers constructively, finding creative solutions that preserve both clarity and brand integrity. - Editing & Quality Control: Review and edit copy produced by others for clarity, consistency, accuracy, and alignment with brand standards. Maintain a high bar for quality across all written output, regardless of format or channel. Qualifications - 6–10 years of copywriting experience within an in-house brand or marketing team, creative agency, or editorial environment. - Portfolio demonstrating range across brand campaigns, digital content, and long-form writing—ideally with samples from a financial services, professional services, or regulated industry context. - Exceptional command of written language; able to write with clarity, precision, and personality across a wide range of formats, audiences, and tones. - Demonstrated ability to translate complex, technical, or regulated subject matter into compelling, accessible copy. - Experience working within brand voice and messaging frameworks; comfortable both following and helping to shape guidelines. - Strong collaboration and communication skills; able to give and receive creative feedback constructively and work effectively within cross-functional teams. - Highly organized and self-directed; able to manage multiple projects and deadlines simultaneously without sacrificing quality. Company Description A leading financial services company, recognized for its innovative approach to banking, offers a diverse range of products and services, including credit cards, savings accounts, and loans. Known for leveraging cutting-edge technology and data-driven insights, the company prioritizes delivering personalized solutions to its customers. With a strong commitment to simplifying financial experiences, it consistently ranks as a trusted partner for individuals and businesses alike. The organization is also highly regarded for its community initiatives, corporate responsibility, and forward-thinking culture.

• Develop and articulate original and compelling concepts that inspire audiences, driving engagement and conversion • Deliver high-quality work from ideation through final copy and delivery • Set the standard for the brand voice across all platforms, with both in-asset and accompanying copy • Translate technical product features into clear, benefit-driven messaging • Support in developing strategic narratives that win over clients • Offer informed perspectives that elevate team output • Work closely with counterparts across Strategy, Creative, Design, Delivery, and Client Partnerships • Ensure we’re taking advantage of the latest tech and most advanced approaches, as well as expanding into new platforms

Role Description We're seeking a passionate and motivated Senior Copywriter to join our creative team. This position requires five to seven years of experience writing marketing copy, including for SEO-driven web pages, data-driven advertising, scripts, strategic email campaigns, and more. This position sits within our internal creative agency. The Creative Marketing Group is a full-service in-house agency supporting all marketing efforts across the 2U and edX portfolios of programs and products. As strategic partners with our marketing stakeholders, we seek collaborative solutions to elevate our creativity and drive our business. Responsibilities Include, But Are Not Limited To: - Create original, persuasive copy that promotes and differentiates 2U's portfolio of products and associated brands. - Independently manage new program launches, brand campaigns, and the creation of style guides across product and brand collateral. - Understand and work from creative briefs submitted by stakeholders; meet the project goals as established in the brief while offering creative solutions to strategic challenges. - Establish and maintain the voice, tone, and brand identity for multiple 2U partner programs and associated brands. - Manage multiple project deadlines and adapt to changing priorities. - Translate complex concepts into clear, concise, and reader-friendly copy. - Seek out and manage creative projects that strengthen our brands. - Proofread and edit marketing materials for clarity, style consistency, spelling, and grammar. - Ensure all marketing content is on-brief and follows 2U compliance and plagiarism standards. - Cultivate and maintain strong relationships with the team and stakeholders, fostering collaboration and mutual trust. - Communicate concepts, ideas, training, and processes clearly and professionally to internal and external team stakeholders. - Promote a positive, collaborative relationship between writers and other creatives. - Act as a mentor for less experienced copywriters, providing guidance and support through 1:1 sessions. - Thoroughly review work to ensure conceptual alignment, style consistency, readability/scannability, hierarchy, and adherence to copywriting principles and best practices. - Stay informed of industry trends—and regularly share best practices, trends, and new technologies with the team. Qualifications - Bachelor's Degree in a related field is required. - 5-7 years of industry-relevant experience. - Experience working with sophisticated brands preferred. - Must know AP and Chicago style and experience using client style guides. - Proficiency in working with an industry-standard project management system. - Proficiency in Google Office Suite for communication, documentation, and collaboration purposes. Requirements - Understanding of basic marketing strategies and stages of the marketing funnel. - Business acumen to align creative initiatives with organizational goals. - Confidently present and influence internal stakeholders. - Proven experience collaborating with designers and multimedia producers. - Excellent written and verbal communication skills. - Proven experience in creating and implementing brand guidelines across multiple channels. - Meticulous attention to detail. - Strong conceptual and problem-solving abilities. - Future-focused and purpose-driven mindset. - Ability to thrive under pressure, meeting tight deadlines without compromising quality. - Skilled in collaboration, actively seeking and incorporating feedback and direction. - Excellent prioritization, multitasking, and organizational skills. - High emotional intelligence (EQ) to navigate and collaborate effectively. - Ability to adapt to change in a fast-paced environment. - Ability to drive projects without oversight. - Openness to feedback and ability to take direction. Benefits - Comprehensive benefits (unique per country) and excellent work/life balance. - Full-time, U.S. benefits include: - Medical, dental, and vision coverage. - Life insurance, disability, and 401(k) employer match. - Free snacks and drinks in-office. - Generous paid holidays and leave policies, including unlimited PTO. - Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break. - The anticipated base salary range for this role is ($89,000.00 - $101,700.00), with potential bonus eligibility.

Develop creative briefs and messaging frameworks, partner with designers on concepts, and produce various written content while proactively bringing new ideas to enhance customer experiences and drive business results.