• Support the Strategy Lead in managing and developing Strategy Managers, Content Specialists, and Coordinators through coaching, feedback, and strategic guidance. • Review and strengthen strategic work across the team, ensuring deliverables reflect Liquid Media's standards for clarity, insight, and cultural relevance. • Collaborate closely with Strategy and Agency leadership to maintain consistency across accounts and strategic outputs. • Model a team culture of curiosity, social fluency, and strategic thinking. • Contribute to project staffing and workload planning conversations, helping support sustainable team operations. • Conduct regular coaching and development conversations with direct reports, providing actionable feedback and helping accelerate growth. • Help establish strategic expectations, quality standards, and development plans for junior team members. • Own social strategy across assigned client accounts with platform-specific approaches across TikTok, YouTube, Twitch, Instagram, Reddit, X, and Discord. • Identify cultural moments, gaming tentpoles, live-service opportunities, and community milestones that can drive audience engagement. • Develop short-form content strategies across TikTok, Reels, and Shorts designed to drive discovery, engagement, and conversion. • Build community strategy frameworks that help brands show up authentically in the spaces where audiences engage. • Develop creator marketing and platform strategies that strengthen audience engagement, community growth, and brand advocacy. • Develop integrated campaign strategies that connect social, creator, paid, and earned media into cohesive brand narratives. • Translate business and marketing objectives into multi-channel campaign strategies with clear strategic rationale. • Partner closely with Account and Creative teams to ensure strategic recommendations are executed effectively. • Adapt and evolve strategic recommendations using performance insights and campaign learnings. • Stay ahead of emerging platforms, creator behaviors, content formats, and cultural shifts. • Define measurement approaches and success metrics that evaluate audience quality, brand impact, and long-term program performance. • Use performance data and audience insights to inform recommendations and program evolution. • Contribute thought leadership, trend analysis, and strategic points of view that strengthen Liquid Media's positioning in gaming and entertainment marketing. • Serve as senior strategic counsel on assigned client accounts, building trusted relationships with client stakeholders. • Participate in new business pitches by developing strategic frameworks, shaping pitch narratives, and presenting strategic recommendations to prospective clients. • Identify and articulate growth opportunities within existing accounts, grounded in strategic rationale and client business goals. • Represent Liquid Media at industry events, gaming activations, and community-focused opportunities.

• Manage the offshore Revenue Cycle Management (RCM) vendor to ensure timely billing, collections, and the completion of the month-end close. • Identifies any potential risk and compliance issues. • Educates teams about new billing guidelines, as well as changes in telehealth and behavioral health practices. • Collaborates closely with the compliance team to ensure adherence to all regulatory requirements. • Build out reporting revenue cycle management KPIs. • Manage the daily activities and priorities of the billing, financial coordination, and financial counseling teams ensuring high levels of employee satisfaction and productivity. • Train and educate team members on revenue cycle management best practices and industry benchmarks to improve metrics and build team accountability. • Own end to end claims revenue cycle transformation projects including documentation and coding (optimizing codes Bicycle Health is currently billing, and providing expertise in new codes to be considered under VBC and FFS contracts). • Partner with the Engineering, Product, and Operations teams to continue to introduce automation to our claims billing processes across value based and fee for service contracts as well as to identify and fix any billing issues that arise. • Communicate cross-functionally with Marketing, Payor Relations, Clinical Ops, Enrollment Coordination, CSS, etc. to plan and execute upcoming payor launches. • Project manages the entire Revenue Cycle function, setting up new payment structures as we expand our program offerings.

Lead instructional technology initiatives, manage a team for online course operations, support AI integration projects, and track student progress to enhance learning experiences and ensure successful outcomes for students and faculty.

Associate Director, Product Strategy - IQVIA Digital Location: Durham United States Job Description: Overview IQVIA is a global leader in advanced analytics, technology solutions, and clinical research, dedicated to improving healthcare outcomes. You’ll work alongside industry experts at the intersection of data, science, and decision‑making, with the ability to shape offerings that materially impact how healthcare organizations operate and innovate. We are currently seeking an Associate Director of Product Strategy to own the strategic direction, market positioning, and go‑to‑market execution for the Media OS platform. In this role, you will define where Media OS should play in the healthcare media ecosystem, how it differentiates from competing solutions, and how platform capabilities are translated into clear, compelling value for agencies, brands, and internal teams. This role sits at the intersection of product vision, customer outcomes, and commercial impact—ensuring Media OS investments drive adoption, retention, and long‑term growth. You will lead a multi‑year product strategy and portfolio roadmap, partnering closely with Product Management, Engineering, Data, GTM, Sales, and Client Services to bring strategy to life in market. From shaping value propositions and launch narratives to enabling pilots, lighthouse customers, and scalable GTM motions, you will steward the journey from concept to adoption. Your work will align roadmap priorities to measurable business outcomes, influence pricing and packaging discussions, and ensure Media OS capabilities are delivered with clarity, coherence, and market readiness. This role is ideal for a strategic product leader with strong commercial instincts, a deep understanding of the digital advertising ecosystem, and a passion for turning complex platform capabilities into customer‑ready stories. You will play a critical leadership role in positioning Media OS as a differentiated, must‑have platform—driving organizational alignment, accelerating go‑to‑market execution, and helping the business consistently articulate and realize the value of its product investments. Primary Responsibilities Product Strategy & Vision - Define and evolve the product strategy and multi‑year roadmap for Media OS, grounded in customer needs, competitive dynamics, and business priorities. - Translate platform capabilities into clear value propositions aligned to priority personas (agencies, brands, internal teams). - Partner with product pillar leads to ensure strategic coherence across audience, activation, workflow, and measurement capabilities. - Identify strategic gaps and opportunities in the healthcare media landscape and shape build‑vs‑partner recommendations. Go‑To‑Market & Commercial Enablement - Lead product‑led GTM motions for new capabilities, including launch strategy, packaging, positioning, and success metrics. - Partner closely with GTM, Sales, and Client Services to support adoption, expansion, and retention goals. - Develop high‑impact product narratives, pitch materials, demos, and enablement assets that translate complex platform capabilities into customer‑ready stories. - Support pilot programs, beta launches, and lighthouse customers to validate value and accelerate broader rollout. Portfolio Planning & Business Impact - Align roadmap priorities to business outcomes such as platform adoption, churn reduction, and revenue growth. - Define success metrics and KPIs for strategic initiatives, ensuring visibility into performance and impact. - Support pricing, packaging, and commercial strategy discussions by articulating feature value and differentiation. Cross‑Functional Leadership - Act as a strategic partner to Engineering, Product Management, Data, Partnerships, and Operations to ensure strategy is executable and scalable. - Influence without direct authority, aligning stakeholders around shared objectives and tradeoffs. - Provide thought leadership and mentorship across the product organization on strategy, GTM thinking, and customer‑centric decision‑making. Qualifications - Bachelor’s degree in a technical, analytical, or related field, or equivalent experience. - 8+ years of product experience, with a strong emphasis on product strategy, portfolio planning, and go‑to‑market execution. - Demonstrated experience shaping and launching SaaS or platform products in partnership with Sales and GTM teams. - Strong understanding of the digital advertising and media ecosystem, including DSPs, identity solutions, data onboarding, and measurement. - Proven ability to translate complex technical capabilities into compelling customer and commercial narratives. - Excellent communication and executive‑level storytelling skills. - Experience operating in regulated industries such as healthcare or life sciences preferred. - Familiarity with privacy‑first data practices and governance frameworks is a plus.